Want to be a more conscious consumer but not sure where to shop? Check out 25 of the best sustainable fashion stores online that will allow you to make more ethical purchases no matter where you live

By Diane Small

You know eco-fashion is certainly becoming a ‘thing’ when big retailers like Farfetch and Net-a-Porter start carrying some eco-friendly beauty and fashion ranges. But what most conscious consumers don’t know is that there are entire websites dedicated to selling nothing but ethical fashion and beauty – and the best part? And almost all sustainable fashion stores online are run by women. Surprise, surprise, right?

Here’s our pick of some of the Best Sustainable Fashion Stores around the globe. They either are, or carry, brands you can trust. These labels are all pretty much the opposite of ‘fast fashion’ – in other words, these are brands that are conscious of most, if not all, of the following:

1. Water usage: Washing and dyeing clothing takes a lot of water. Sustainable fashion brands will be conscious of this, and will try to cut back on how much H2O they’re using.

2. Hazardous chemicals: Dyes and finishes from the production processes are dangerous for the workers, plus they get into the community water sources. These chemicals can even affect your health! Ethical fashion brands will avoid these hazardous chemicals, though.

3. Waste: Using deadstock fabric or zero waste cutting techniques are but a few ways that clothing brands can cut down on the waste they generate.

4. Biodegradability: As you probably know, some fabrics like polyester, acrylic and nylon are really bad for the environment. They originate from petroleum, and when they’re washed, they contribute microfibers of plastic to the oceans. Even natural fibers like cotton are often grown using pesticides and treatments that are harmful to the planet. Sustainable fashion brands will use more organic cotton, linen, hemp, and other natural fibers, which easily biodegrade.

5. Slow fashion: Stores are constantly launching new designs and consumers are regularly updating their wardrobes. The biggest goal in sustainable fashion is to buy less and use things longer. To make clothes last, there are platforms for closet-sharing, brands that promote buying used clothing, and simple yet durable styles that you can wear over and over again.

6. Animal exploitation: Wherever possible, we’ve included stores that avoid hurting or exploiting animals for fashion – for us, one of the underlying definitions of ‘ethical fashion’!

Ready to shop more sustainably? Let’s go! (PS: All of these shops delivery pretty much anywhere, so you can shop from wherever you are in the world!)

25+ Of The Best Sustainable Fashion Stores Online

1. Divinius

Based: Canada

Brands: Just Divinius – but you will see dresses, tees, shirts, and watches!

Vibe: Luxury fashion to create limited and timeless pieces with a mission to empower women.

Ethics: 99% of their factory workers are women, and 10% of net profits are donated to women-centric charities and clothes are designed with ethics, sustainability, and transparency in mind.

Best for: Focused on socially conscious ideals popular with Millenials and Gen Z.

2. ASOS Green Room

Based: UK

Brands: A wide variety

Vibe: British festival-going youth

Ethics: Not very clear–vintage is included here, but that also seems to mean ‘preloved’. Which is fine…it’s just that it seems you must go on faith that the items are ethical-there isn’t much background provided on why each item is included. Some brands simply seem to be there because they are ‘handmade with love’ or give something back to charity. Barely ‘green’, if you ask us.

Best for: There’s a huge variety of brands here – but whether you’re looking for clothing that’s made with a lower environmental impact or beauty that’s natural and organic, you’ll find it. This is also one of the best sustainable fashion stores for those on a budget.

3. Reve en Vert

Based: UK

Vibe: Upscale urban cool boutique with a slight leaning towards Scandi-chic. For women only.

Brands: Hare + Hart, the Sway, Pamela Love, Svilu, Christopher Raeburn, Bamford and more, as well as eco-beauty, too!

Best for: Active and yoga wear, as well as buying investment pieces, like jackets and jumpers to last a lifetime

Ethics: Heavily into organic cottons and sustainable materials like silk and organic cotton, but fur and leather are included so long as it can be considered ‘organic’ or recycled. A pale shade of green, high on sleek style and slow fashion.

4. Gather and See

Based: UK

Vibe: Boho chic for urban, worldly girls

Brands: A very healthy and ever-changing variety including Feral Childe, Kowtow, LaLesso and more, plus some unusual ones like Nobody Jeans, Veryan and Anne Gorke.

Best for: Those wanting an upscale wardrobe with a clean conscience.

Ethics: Includes zero waste, organic, ethical, and recycled. Hand-crafted and locally made are a bit of a stretch of the definition of ‘eco-friendly’ for us, but those products are far outshone by the super-green majority.

5. Yooxgen

Based: Global

Brands: A Peace Treaty, Daniel Silverstein, Pachacuti, Goodone, The North Circular, Joanna Cave and more

Vibe: Chic eco-items curated by industry insiders

Ethics: Very green! Ranging from organic to zero waste, everything in this collection has been screened for its eco-credentials by Valetta herself. Bonus: Yoox also has an awesome designer vintage section!

Best for: Feeling like you’ve been dressed by a professional, ethical stylist

6. Vegan Style

Based: Australia

Brands: Alongside their in-house brand, Zette Shoes, they also sell Vegetarian Shoes, NAE Shoes and Ahimsa.

Vibe: Laid back, effortless style for trendy types.

Ethics: Vegan Style’s focus is to make cruelty-free, stylish fashion mainstream and not just limited to those vegan fashionistas amongst us. Ethical materials such as pinatex, recycled bottles, organic canvas and even vegetable oils are used to make products with environmental sustainability at the forefront of their ethos.

Best for: If you’re a shoe fanatic, this is the perfect store to shop at as they have a versatile range, covering everything from flip-flops to sneakers and boots, for both women and men.

7. People Tree

Based: UK

Brands: People Tree, with collaborations by the likes of Peter Jensen, Emma Watson and Orla Kiely.

Vibe: Laid back casual with a British twist

Ethics: One of the most established names in eco-fashion, they are big on both FairTrade and sustainable production practices.

Best for: Stocking up on basics and everyday wear. This is another one of the best sustainable fashion stores for those on a budget.

8. elborne

Based: USA

Vibe: Effortlessly eco-chic.

Brands:  There’s a heap of brands to choose from on elborne. It’s a great site if you’re new to eco-fashion and looking to learn of new sustainable fashion brands.

Ethics: You can shop with confidence that every single garment at elborne is ethically made and cruelty-free. If you’re particularly conscious of the  impact that fast fashion has on the planet, then this is a fabulous place to shop. Of course, there’s also zero leather or fur clothing in any of their clothes.

Best for: Relaxed fashion. There’s plenty of brands to choose from and a selection that will cover all of your outfit needs, taking you from  a day at work to a summer beach party.

9. Done Good

Based: USA

Vibe: Net-a-Porter for the eco-conscious

Brands: Loads! There’s clearly a lot of money backing this site, and that translates into varied stock. There are literally dozens of designers, most of them quite big and mainstream, like People Tree, Edun and Amor Vert, but lots we’d never heard of before, too. There is beauty as well as fashion on offer, but it’s ladies only here.

Ethics: The site is divided up into different kinds of sustainability–vintage, organic, ethical, vegan, etc. We love that they only carry vegan leathers that are eco-friendly, but aren’t really sure that ‘made in America’ qualifies as sustainable.

Best for: Finding something no one else has. The variety on offer here is really staggering!

10. Amour Vert

Based: USA

Brands: BeGood, AV Essentials, Veja, own label

Vibe: Classics for all ages

Ethics: Tees, shorts, jeans, tops and undies made from 100% pure organic cotton and natural dyes. BeGood has partnered with Evidence Action, a non-profit that distributes purifying chlorine at stations across Kenya and Uganda through its Dispensers for Safe Water program. For every sale they make, BeGood will make twelve gallons of water safe to drink in rural Africa. So green, it’s practically blue!

Best for: What they call “The French Closet”–that is, basic staples that last forever.

11. Lux & Eco

Based: USA

Brands: Make Wilde, Sundari, Sprayology, Rahua and many, many more

Vibe: Basically, like Eluxe! High end luxury for the well-heeled, discerning shopper who is as demanding in terms of quality as they are in terms of  sustainability

Ethics: All items are carefully screened for ethics and eco-friendliness. Jewellery, for example, is often from recycled precious metals or woods, and clothing is from natural fibres  like alpaca, cashmere and silk

Best for: Everything from stunning, ethically sourced jewellery to organic pet food; from comfy, organic cotton upholstered armchairs to vegan leather bags. An online, eco-luxury department store, basically.

12. Gudrun Sjoden

Based: UK/Sweden

Brands: Just this one – but you’ll find everything from hats and gloves to twin sets and tunics

Vibe: Swedish design with a green soul

Ethics: Natural materials like alpaca, organic cotton and hemp are used, and of course all goods are ethically and transparently manufactured

Best for: Brightly hued clothing and home textiles, ceramics and accessories for Earth Mamas of all ages.

13. Net Sustain

Based: Globally

Brands: Maggie Marilyn, Veja, Ninety Percent, Re/Made, Stella McCartney, Mother of Pearl and many more.

Vibe: Uptown girls with a conscience

Ethics: Medium green. The Sustain Edit items from popular online shop includes Locally Made, Craft & Community and Considered Materials, for example; we here at Eluxe don’t really consider ‘locally made’ to be that important when items are shipped around the world, for example. But we do appreciate the Considered Materials element, which favours natural and recycled fabrics.

Best for: This is one of the best sustainable fashion stores for those with deep pockets and a flexible definition of ‘eco-friendly’.

14. Conscious at Browns

Based: USA

Brands: Duran Latink, Veja, Reformation, Stella McCartney

Vibe: Conscious catwalks

Ethics: Fashionista favourite Browns has partnered with Good On You, an organisation dedicated to being the world’s leading source for ethical fashion brand ratings, aligning with their ethics to bring high fashion collections that consider their impact on landfill, carbon emissions, water, as well as chemical use. Brands that use animal products are ‘downgraded’ – not sure what that means, though.

Best for: Seriously fierce (eco) fashionistas. This is one of the best sustainable fashion stores for those with an eye for high fashion.

15. Ethica

Based: USA

Brands: Angela Roi, Daniel Silverstein, Ace & Jig, Beautiful Soul London, A Peace Treaty and many, many more. There’s clearly a lot of money backing this brand.

Vibe: Gossip Girl Goes Green

Ethics: Pale green. They include ‘Made in America’ and ‘handcrafted’ as being sustainable, though those pieces may well be made of, say, fur or conventionally mined gold. This is a shop that’s more about the workers than the clothing. They say on their website: “Though some people use these words interchangeably with terms like eco fashion, sustainable fashion and slow fashion, we think ethical fashion encompasses a broader and more rigorous set of criteria. No matter how eco-friendly a product is, or how much a company gives to charity, we believe a brand cannot be considered ethical if it has not made a demonstrable commitment to protecting human rights.”

Best for: Stunning fashion for those with deep pockets and a flexible definition of ‘eco-friendly’.

16. Fashion Compassion

Based: UK

Vibe: Just accessories: jewellery, bags, scarves, and more

Brands: Abury, Maiya Rhiannon, Sewlomax, Palestyle, Lush

Ethics: Big on social justice, but not that strict about eco-criteria. Leather is welcome, for example, and there are a few plasticky eco-leathers.

Best for: Accessories with an an ethnic, worldly twist. Having a snoop around; you never know what you may find here…

17. Idun Loor

Based: Geneva

Brands: Ksenia Schnaider, Bricktown, Idun Loor

Ethics: Idun Loor curates a selection of luxury fashion, jewellery and home wear, all of which is sustainably and ethically produced by artisans from around the world.

Vibe: Bright, bold fashion statements comprised from unique pieces you won’t find anywhere else.

Best for: Chic, international women who care about what goes into the style of their homes as well as their wardrobes.

18. Maison-de-Mode

Based: USA

Brands: AMUR, Sachin & Babi, Cienne, Misha Nonoo and more!

Vibe: American socialite meets world traveler.

Ethics: Each product has a symbol telling you if it’s sustainable, ethical, fair-trade. On the whole the selection is very good we aren’t sure how sustainable Made-in-America or leather is, and the Positive Luxury Trademark has always leaned on the side of green washing in my opinion, but this site is at least better than, say, Topshop! 

Best for: Amanda’s style selection, where founder Amanda Hearst curates her favorites.

19. Accompany US

Based: USA

Brands: Ulla Johnson, Osei Duro, Antik Batik, Proud Mary, and more!

Vibe: An entirely ethical Anthropologie.

Ethics: Focused on the worker. Everything is fair trade, ethical, or philanthropic. They even set up special boutiques to help you give back while you shop. For example, they had the relief boutique that helped the Red Cross.

Best for: Handbags! They have a great selection, which are all perfect for the shopper who has philanthropy on the mind.

20. Ecoture

Based: Australia

Brands: Kowtow, Mud Jeans, Swedish Stockings, and many we hadn’t heard of!

Vibe: Net-a-Porter for the luxury vegan.

Ethics: As eco-friendly as can be. They carefully choose designers who meet the same values of cruelty-free and good for the planet. There are tons of pieces with natural fabrics like organic cotton, and vegan leather jackets that use pinatex. Also we love their selection of vegan shoes.

Best for: Vegan products! Stylish shoes, bags, and jackets abound here.

21. Bead & Reel

Based: USA

Brands: Rujuta Sheth, Orgotton, DELIKATE RAYNE, Maven Women, Annaborgia, and they add more all the time!

Vibe: Minimalist chic meets sustainability.

Ethics: Totally good for the planet! Everything is carefully curated to have sustainable materials that range from tencel to reclaimed fabrics, and this online boutique is also totally vegan.

Best for: Wardrobe staples that are well – and ethically – made.

22. Immaculate Vegan

Based: UK

Brands: BeFlamboyant, Dauntless, Borboletta and many more

Ethics: Vegan fashion, beauty and home goods meets luxury

Vibe: Modern, luxurious vegan fashion, beauty and home items for uptown girls, guys and houses

Best for: There’s so much to love here! Their variety of stuff, from candles and blankets to perfumes, vegan clothing and accessories, makes this the perfect one-stop-shop for ethical gift buying.

23. You’re So Vegan

Based: London, UK

Brands: Dauntless, Miele Bianco, Vaute Couture

Ethics: All vegan, of course!

Vibe: Chic, sophisticated, upmarket vegan

Best for: Seriously gorgeous vegan fashion for men and women! Also, this is one of the best sustainable fashion stores for those looking for vegan bags.

24. Wearth London

Based: London, UK

Brands: Georganics, Mandarin Beauty, Miss Organics and more

Ethics: This unique shop is one of the best sustainable fashion stores for vegans! It’s the first ever online vegan store in the UK, and offers a wide variety of sustainable jewellery, ethical clothing, organic beauty products and even furniture!

Vibe: Young, fun, conscious consumption

Best for: Vegan goods that come in minimal packaging

25. EcoLuxeFashion

Based: United States

Brands: They work with Kotn, Outdoor Voices, DL1961, Rachel Pally, PACT and more

Ethics: This brand-new fashion platform (yet to launch at the time of writing) ensures all sizes are catered to by offering a selection of sustainable brands in sizes XS to XXL

Vibe: Sustainable fashion meets high tech

Best for: Finding what you really need. This store makes it easier for shoppers to discover ethical brands without the hassle. What makes them different? You take a style quiz, tell them about your style needs, and they’ll curate the best sustainable fashion brands in apparel, accessories, shoes, and jewelry to complete your wardrobe.

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