The Best Sustainable Fashion Stores Online

ethicWant to be a more conscious consumer but not sure where to shop? Check out the best sustainable fashion stores online that will allow you to make more ethical purchases no matter where you live

By Diane Small

You know eco-fashion is certainly becoming a ‘thing’ when big retailers like Farfetch and Net-a-Porter start carrying some eco-friendly beauty and fashion ranges. But what most conscious consumers don’t know is that there are entire websites dedicated to selling nothing but ethical fashion and beauty – and the best part? And almost all sustainable fashion stores online are run by women. Surprise, surprise, right?

Here’s our pick of some of the best sustainable fashion stores online from around the globe. They either are, or carry, brands you can trust. These labels are all pretty much the opposite of ‘fast fashion’ – in other words, these are brands that are conscious what matters most.

For example, they may use less water or hazardous chemicals that can affect your health; they may generate less waste by using deadstock fabric or zero waste cutting techniques; they may be cruelty-free, or may use biodegradable textiles that don’t contribute microfibers of plastic to the oceans.

Ready to shop more sustainably? Let’s go! (PS: All of these shops delivery pretty much anywhere, so you can shop from wherever you are in the world!)

The Best Sustainable Fashion Stores Online

Best Sustainable Fashion Stores Online

1. Maison de Mode

Based: USA

Brands: AMUR, Sachin & Babi, Cienne, Misha Nonoo and more!

Vibe: American socialite meets world traveler.  

Ethics: Each product has a symbol telling you if it’s sustainable, ethical, fair-trade. On the whole the selection is very good we aren’t sure how sustainable Made-in-America or leather is, and the Positive Luxury Trademark has always leaned on the side of green washing in my opinion, but this site is at least better than, say, Topshop! 

Best for: Amanda’s style selection, where founder Amanda Hearst curates her favorites.

amur dress

2. Accompany US

Based: USA

Brands: Ulla Johnson, Osei Duro, Antik Batik, Proud Mary, and more!

Vibe: An entirely ethical Anthropologie.

Ethics: Focused on the worker. Everything is fair trade, ethical, or philanthropic. They even set up special boutiques to help you give back while you shop. For example, they had the relief boutique that helped the Red Cross.

Best for: Accessories! They have a great selection of ethical bags, hats and jewelry. Perfect for the shopper who has philanthropy on the mind.

Best Sustainable Fashion Stores Online

3. People Tree

Based: UK

Brands: People Tree, with collaborations by the likes of Peter Jensen, Emma Watson and Orla Kiely.

Vibe: Laid back casual with a British twist

Ethics: One of the most established names in eco-fashion, they are big on both FairTrade and sustainable production practices.

Best for: Stocking up on eco friendly basics and everyday wear. This is another one of the best sustainable fashion stores for those on a budget.

emma watson for people tree

4. Amour Vert

Based: USA

Brands: BeGood, AV Essentials, Veja, own label

Vibe: Classics for all ages

Ethics: Tees, shorts, jeans, tops and undies made from 100% pure organic cotton and natural dyes. BeGood has partnered with Evidence Action, a non-profit that distributes purifying chlorine at stations across Kenya and Uganda through its Dispensers for Safe Water program. For every sale they make, BeGood will make twelve gallons of water safe to drink in rural Africa. So green, it’s practically blue!

Best for: What they call “The French Closet”–that is, basic sustainable staples that last forever.

Best Sustainable Fashion Stores Online

5. Conscious at Browns

Based: USA

Brands: Duran Latink, Veja, Reformation, Stella McCartney

Vibe: Conscious catwalks

Ethics: Fashionista favourite Browns has partnered with Good On You, an organisation dedicated to being the world’s leading source for ethical fashion brand ratings, aligning with their ethics to bring high fashion collections that consider their impact on landfill, carbon emissions, water, as well as chemical use. Brands that use animal products are ‘downgraded’ – not sure what that means, though.

Best for: Seriously fierce (eco) fashionistas. This is one of the best sustainable fashion stores for those with an eye for high fashion.

Best Sustainable Fashion Stores Online

6. Net Sustain

Based: Globally

Brands: Maggie Marilyn, Veja, Ninety Percent, Re/Made, Stella McCartney, Mother of Pearl and many more.

Vibe: Uptown girls with a conscience

Ethics: Medium green. The Sustain Edit items from popular online shop includes Locally Made, Craft & Community and Considered Materials, for example; we here at Eluxe don’t really consider ‘locally made’ to be that important when items are shipped around the world, for example. But we do appreciate the Considered Materials element, which favours natural and recycled fabrics.

Best for: This is one of the best sustainable fashion stores for those with deep pockets and a flexible definition of ‘eco-friendly’.

net sustain

7. EcoLuxeFashion

Based: United States

Brands: They work with Kotn, Outdoor Voices, DL1961, Rachel Pally, PACT and more

Ethics: This brand-new fashion platform (yet to launch at the time of writing) ensures all sizes are catered to by offering a selection of sustainable brands in sizes XS to XXL

Vibe: Sustainable fashion meets high tech

Best for: Finding what you really need. This store makes it easier for shoppers to discover ethical brands without the hassle. What makes them different? You take a style quiz, tell them about your style needs, and they’ll curate the best sustainable fashion brands in apparel, accessories, shoes, and jewelry to complete your wardrobe.

ecoluxe fashion

8. Divinius

Based: Canada

Brands: Just Divinius – but you will see dresses, tees, shirts, and watches!

Vibe: Luxury fashion to create limited and timeless pieces with a mission to empower women.

Ethics: 99% of their factory workers are women, and 10% of net profits are donated to women-centric charities and clothes are designed with ethics, sustainability, and transparency in mind.

Best for: Focused on socially conscious ideals popular with Millenials and Gen Z.

9. ASOS Green Room

Based: UK

Brands: A wide variety

Vibe: British festival-going youth

Ethics: Not very clear. Vintage is included here, but that also seems to mean ‘preloved’. Which is fine…it’s just that it seems you must go on faith that the items are ethical-there isn’t much background provided on why each item is included. Some brands simply seem to be there because they are ‘handmade with love’ or give something back to charity. Barely ‘green’, if you ask us.

Best for: There’s a huge variety of brands here. But whether you’re looking for clothing that’s made with a lower environmental impact or beauty that’s natural and organic, you’ll find it. This is also one of the best sustainable fashion stores for those on a budget.


Sustainable Fashion Stores Online

10. Reve en Vert

Based: UK

Vibe: Upscale urban cool boutique with a slight leaning towards Scandi-chic. For women only.

Brands: Hare + Hart, the Sway, Pamela Love, Svilu, Christopher Raeburn, Bamford and more, as well as eco-beauty, too!

Best for:  Active and yoga wear, as well as buying investment pieces, like jackets and jumpers to last a lifetime

Ethics: Heavily into organic cottons and sustainable materials like silk and organic cotton, but fur and leather are included so long as it can be considered ‘organic’ or recycled. A pale shade of green, high on sleek style and slow fashion.

11. Gather and See

Based: UK

Vibe: Boho chic for urban, worldly girls

Brands: A very healthy and ever-changing variety including Feral Childe, Kowtow, LaLesso and more, plus some unusual ones like Nobody Jeans, Veryan and Anne Gorke.

Best for: Those wanting an upscale wardrobe with a clean conscience.

Ethics: Includes zero waste, organic, ethical, and recycled. Hand-crafted and locally made are a bit of a stretch of the definition of ‘eco-friendly’ for us, but those products are far outshone by the super-green majority.

12. Yooxgen

Based: Global

Brands: A Peace Treaty, Daniel Silverstein, Pachacuti, Goodone,  Joanna Cave and more

Vibe: Chic eco-items curated by industry insiders

Ethics: Very green! Ranging from organic to zero waste, everything in this collection has been screened for its eco-credentials by Valetta herself. Bonus: Yoox also has an awesome designer vintage section!

Best for: Feeling like you’ve been dressed by a professional, ethical stylist


Sustainable Fashion Stores Online

13. Vegan Style

Based: Australia

Brands: Alongside their in-house brand, Zette Shoes, they also sell Vegetarian Shoes, NAE Shoes and Ahimsa.

Vibe: Laid back, effortless style for trendy types.

Ethics: Vegan Style’s focus is to make cruelty-free, stylish fashion mainstream and not just limited to those vegan fashionistas amongst us. Ethical materials such as pinatex, recycled bottles, organic canvas and even vegetable oils are used to make products with environmental sustainability at the forefront of their ethos.

Best for: If you’re a shoe fanatic, this is the perfect store to shop at as they have a versatile range, covering everything from flip-flops to sneakers and boots, for both women and men.


Sustainable Fashion Stores Online

14. elborne

Based: USA

Vibe: A little bit hippie – in a good way!

Brands: There’s a heap of brands to choose from on elborne. It’s a great site if you’re new to eco-fashion and looking to learn of new sustainable fashion brands.

Ethics:  You can shop with confidence that every single garment at elborne is ethically made and cruelty-free. If you’re particularly conscious of the  impact that fast fashion has on the planet, then this is a fabulous place to shop. Of course, there’s also zero leather or fur clothing in any of their clothes.

Best for: Relaxed fashion. There’s plenty of brands to choose from and a selection that will cover all of your outfit needs, taking you from  a day at work to a summer beach party.

ethical fashion stores online

15. Done Good

Based: USA

Vibe: Amazon for the eco-conscious

Brands: Loads! There’s clearly a lot of money backing this site, and that translates into varied stock. There are literally dozens of designers, most of them quite big and mainstream, like People Tree, Edun and Amor Vert, but lots we’d never heard of before, too. There is beauty as well as fashion on offer, but it’s ladies only here.

Ethics: The site is divided up into different kinds of sustainability–vintage, organic, ethical, vegan, etc. We love that they only carry vegan leathers that are eco-friendly, but aren’t really sure that ‘made in America’ qualifies as sustainable.

Best for: Finding something no one else has. The variety on offer here is really staggering!


16. Gudrun Sjoden

Based: UK/Sweden

Brands: Just this one – but you’ll find everything from hats and gloves to twin sets and tunics

Vibe: Swedish design with a green soul

Ethics: Natural materials like alpaca, organic cotton and hemp are used, and of course all goods are ethically and transparently manufactured

Best for: Brightly hued clothing and home textiles, ceramics and accessories for Earth Mamas of all ages.

ethical fashion stores online

17. JORD

Based: USA, but ships worldwide

Brands: Only JORD, but they have all of your accessories needs met – from watches to bags!

Ethics:  Whether you’re looking for a wallet or a clutch, the accessories are produced from their innovative own brand of vegan leather: Suberhide, which is an innovative fusion of Portuguese cork and woven fabric. 100% sustainable, hypoallergenic and cruelty-free, these are bags you can feel good about owning!

Vibe: High-end sustainability meets ethical adornment

Best for: Wood and coffee-ground based watches, vegan bags

18. Ethica

Based: USA

Brands: Angela Roi, Daniel Silverstein, Ace & Jig, Beautiful Soul London, A Peace Treaty and many, many more. There’s clearly a lot of money backing this brand.

Vibe: Gossip Girl Goes Green

Ethics: Pale green. They include ‘Made in America’ and ‘handcrafted’ as being sustainable, though those pieces may well be made of, say, fur or conventionally mined gold. This is a shop that’s more about the workers than the clothing. They say on their website: “Though some people use these words interchangeably with terms like eco fashion, sustainable fashion and slow fashion, we think ethical fashion encompasses a broader and more rigorous set of criteria. No matter how eco-friendly a product is, or how much a company gives to charity, we believe a brand cannot be considered ethical if it has not made a demonstrable commitment to protecting human rights.”

Best for: Stunning fashion for those with deep pockets and a flexible definition of ‘eco-friendly’.

angela roi bag

19. Fashion Compassion

Based: UK

Vibe:  Just accessories: jewellery, bags, scarves, and more

Brands: Abury, Maiya Rhiannon, Sewlomax, Palestyle, Lush

Ethics: Big on social justice, but not that strict about eco-criteria. Leather is welcome, for example, and there are a few plasticky eco-leathers.

Best for: Accessories with an an ethnic, worldly twist. Having a snoop around; you never know what you may find here…

Best Sustainable Fashion Stores

20. Immaculate Vegan

Based: UK

Brands: BeFlamboyant, Dauntless, Borboletta and many more

Ethics: Vegan fashion, beauty and home goods meets luxury

Vibe: Modern, luxurious vegan fashion, beauty and home items for uptown girls, guys and houses

Best for: There’s so much to love here! Their variety of stuff, from candles and blankets to perfumes, vegan clothing and accessories, makes this the perfect one-stop-shop for ethical gift buying.

Best Sustainable Fashion Stores Online

21. You’re So Vegan

Based: London, UK

Brands: Dauntless, Miele Bianco, Vaute Couture

Ethics: All vegan, of course!

Vibe: Chic, sophisticated, upmarket vegan

Best for: Seriously gorgeous vegan fashion for men and women! Also, this is one of the best sustainable fashion stores for those looking for vegan bags.

you're so vegan shop

22. Wearth London

Based: London, UK

Brands: Georganics, Mandarin Beauty, Miss Organics and more

Ethics: This unique shop is one of the best sustainable fashion stores for vegans! It’s the first ever online vegan store in the UK, and offers a wide variety of sustainable jewellery, ethical clothing, organic beauty products and even furniture!

Vibe: Young, fun, conscious consumption

Best for: Vegan goods that come in minimal packaging.

wearth london

23. Eluxe Exclusives

Based: UK

Brands: NAE Vegan, Svala, Saach Organics, Tabitha James Kraan and more

Ethics: You can trust all the products in our shop, because we’ve tried and tested the brands ourselves!

Vibe: Sustainable fashion meets veganism

Best for: Followers of Eluxe Magazine! You will have read all about most of the products in our shop in the magazine, and we’re directly in touch with each customer via our newsletter, too.

Best Sustainable Fashion Stores Online

24. Ethical Clothing

Looking for sustainable European fashion? Check out Ethical Clothing!

More a search engine than an online shop, this site makes buying ethical and sustainable clothing simple. A couple of years back founders Ben and Jack realised it was surprisingly difficult to find genuine ethical products, especially when you have something specific in mind. So they created an online platform that puts all the ethical clothing products from across Europe in one place!

This way, shoppers don’t have to scour the internet to ensure they making the right choices. Ultimately, connects more people with more ethical brands for a frictionless and sustainable shopping journey.

Diane Small
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15 thoughts on “The Best Sustainable Fashion Stores Online”

  1. Hi, Parisian Peony is also a small and new online boutique curating only sustainable clothes, shoes, accessories and jewelry from around the world. We would love to be added to this round up 🙂

  2. Great list. Really pleased to see Vegan Style listed at no 6. And the jacket featured is a James&Co faux fur jacket. So great to have Vegan Style as a retail partner for its sale to consumers. That jacket is not in our current catalogue but we can always do it for retailers who would like to sell it. We do wholesale only now. Sustainable and vegan. Chemical-free leather leather. Pinatex. Just want your eco-conscious customers want.

  3. Hi!
    I love the list! I would like also to invite everyone to check>Like Go+ Shop+Utopia.
    Goshopia is an online marketplace for slow & sustainable fashion. Designers and brands need to follow at least one of our 3 S´s to be admitted: Slow Fashion, Sustainable Fashion, and Socially Responsible Brands.
    We want to facilitate conscious consumers to find pieces they love and feel the connection with the origin. We have different styles… from beachwear, officewear to a night in the Oscars or modest fashion. ❤
    Please pay us a visit!

  4. If you want to see more slow fashion brands, go to Slow Fashion Store, an online marketplace for sustainable fashion. There are a variety of brands from Europe and other parts of the world.

  5. Yayy!! Thank you so much for this. It’s a big help! I myself is a big fan of online shopping 😀 and it is a perfect timing for the holidays! ^___^

  6. Hi, This is a very nice reference on sustainable stores online, but you left out NEW DRESS CODE! 🙂 When you have a moment please add it. I think your readers will love it. We’re featuring European sustainable, slow fashion brands at affordable prices and offer free shipping to EU ( Thanks!

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