ethicWant to be a more conscious consumer but not sure where to shop? Check out the best sustainable fashion stores online that will allow you to make more ethical purchases no matter where you live
By Diane Small
You know eco-fashion is certainly becoming a ‘thing’ when big retailers like Farfetch and Net-a-Porter start carrying some eco-friendly beauty and fashion ranges. But what most conscious consumers don’t know is that there are entire websites dedicated to selling nothing but ethical fashion and beauty – and the best part? And almost all sustainable fashion stores online are run by women. Surprise, surprise, right?
Here’s our pick of some of the best sustainable fashion stores online from around the globe. They either are, or carry, brands you can trust. These labels are all pretty much the opposite of ‘fast fashion’ – in other words, these are brands that are conscious what matters most.
For example, they may use less water or hazardous chemicals that can affect your health; they may generate less waste by using deadstock fabric or zero waste cutting techniques; they may be cruelty-free, or may use biodegradable textiles that don’t contribute microfibers of plastic to the oceans.
Ready to shop more sustainably? Let’s go! (PS: All of these shops delivery pretty much anywhere, so you can shop from wherever you are in the world!)
The Best Sustainable Fashion Stores Online
1. Maison de Mode
Based: USA
Brands: AMUR, Sachin & Babi, Cienne, Misha Nonoo and more!
Vibe: American socialite meets world traveler. Â
Ethics: Each product has a symbol telling you if it’s sustainable, ethical, fair-trade. On the whole the selection is very good we aren’t sure how sustainable Made-in-America or leather is, and the Positive Luxury Trademark has always leaned on the side of green washing in my opinion, but this site is at least better than, say, Topshop!Â
Best for: Amanda’s style selection, where founder Amanda Hearst curates her favorites.
2. Accompany US
Based: USA
Brands: Ulla Johnson, Osei Duro, Antik Batik, Proud Mary, and more!
Vibe: An entirely ethical Anthropologie.
Ethics: Focused on the worker. Everything is fair trade, ethical, or philanthropic. They even set up special boutiques to help you give back while you shop. For example, they had the relief boutique that helped the Red Cross.
Best for: Accessories! They have a great selection of ethical bags, hats and jewelry. Perfect for the shopper who has philanthropy on the mind.
3. People Tree
Based: UK
Brands: People Tree, with collaborations by the likes of Peter Jensen, Emma Watson and Orla Kiely.
Vibe: Laid back casual with a British twist
Ethics: One of the most established names in eco-fashion, they are big on both FairTrade and sustainable production practices.
Best for: Stocking up on eco friendly basics and everyday wear. This is another one of the best sustainable fashion stores for those on a budget.
4. Amour Vert
Based: USA
Brands: BeGood, AV Essentials, Veja, own label
Vibe: Classics for all ages
Ethics: Tees, shorts, jeans, tops and undies made from 100% pure organic cotton and natural dyes. BeGood has partnered with Evidence Action, a non-profit that distributes purifying chlorine at stations across Kenya and Uganda through its Dispensers for Safe Water program. For every sale they make, BeGood will make twelve gallons of water safe to drink in rural Africa. So green, it’s practically blue!
Best for: What they call “The French Closet”–that is, basic sustainable staples that last forever.
5. Conscious at Browns
Based: USA
Brands: Duran Latink, Veja, Reformation, Stella McCartney
Vibe: Conscious catwalks
Ethics: Fashionista favourite Browns has partnered with Good On You, an organisation dedicated to being the world’s leading source for ethical fashion brand ratings, aligning with their ethics to bring high fashion collections that consider their impact on landfill, carbon emissions, water, as well as chemical use. Brands that use animal products are ‘downgraded’ – not sure what that means, though.
Best for: Seriously fierce (eco) fashionistas. This is one of the best sustainable fashion stores for those with an eye for high fashion.
6. Net Sustain
Based: Globally
Brands: Maggie Marilyn, Veja, Ninety Percent, Re/Made, Stella McCartney, Mother of Pearl and many more.
Vibe: Uptown girls with a conscience
Ethics: Medium green. The Sustain Edit items from popular online shop includes Locally Made, Craft & Community and Considered Materials, for example; we here at Eluxe don’t really consider ‘locally made’ to be that important when items are shipped around the world, for example. But we do appreciate the Considered Materials element, which favours natural and recycled fabrics.
Best for: This is one of the best sustainable fashion stores for those with deep pockets and a flexible definition of ‘eco-friendly’.
7. EcoLuxeFashion
Based: United States
Brands: They work with Kotn, Outdoor Voices, DL1961, Rachel Pally, PACT and more
Ethics: This brand-new fashion platform (yet to launch at the time of writing) ensures all sizes are catered to by offering a selection of sustainable brands in sizes XS to XXL
Vibe: Sustainable fashion meets high tech
Best for: Finding what you really need. This store makes it easier for shoppers to discover ethical brands without the hassle. What makes them different? You take a style quiz, tell them about your style needs, and they’ll curate the best sustainable fashion brands in apparel, accessories, shoes, and jewelry to complete your wardrobe.
8. Divinius
Based: Canada
Brands: Just Divinius – but you will see dresses, tees, shirts, and watches!
Vibe: Luxury fashion to create limited and timeless pieces with a mission to empower women.
Ethics: 99% of their factory workers are women, and 10% of net profits are donated to women-centric charities and clothes are designed with ethics, sustainability, and transparency in mind.
Best for: Focused on socially conscious ideals popular with Millenials and Gen Z.
9. ASOS Green Room
Based: UK
Brands: A wide variety
Vibe: British festival-going youth
Ethics: Not very clear. Vintage is included here, but that also seems to mean ‘preloved’. Which is fine…it’s just that it seems you must go on faith that the items are ethical-there isn’t much background provided on why each item is included. Some brands simply seem to be there because they are ‘handmade with love’ or give something back to charity. Barely ‘green’, if you ask us.
Best for: There’s a huge variety of brands here. But whether you’re looking for clothing that’s made with a lower environmental impact or beauty that’s natural and organic, you’ll find it. This is also one of the best sustainable fashion stores for those on a budget.
10. Reve en Vert
Based: UK
Vibe: Upscale urban cool boutique with a slight leaning towards Scandi-chic. For women only.
Brands: Hare + Hart, the Sway, Pamela Love, Svilu, Christopher Raeburn, Bamford and more, as well as eco-beauty, too!
Best for: Â Active and yoga wear, as well as buying investment pieces, like jackets and jumpers to last a lifetime
Ethics: Heavily into organic cottons and sustainable materials like silk and organic cotton, but fur and leather are included so long as it can be considered ‘organic’ or recycled. A pale shade of green, high on sleek style and slow fashion.
11. Gather and See
Based: UK
Vibe: Boho chic for urban, worldly girls
Brands: A very healthy and ever-changing variety including Feral Childe, Kowtow, LaLesso and more, plus some unusual ones like Nobody Jeans, Veryan and Anne Gorke.
Best for: Those wanting an upscale wardrobe with a clean conscience.
Ethics: Includes zero waste, organic, ethical, and recycled. Hand-crafted and locally made are a bit of a stretch of the definition of ‘eco-friendly’ for us, but those products are far outshone by the super-green majority.
12. Yooxgen
Based: Global
Brands: A Peace Treaty, Daniel Silverstein, Pachacuti, Goodone, Joanna Cave and more
Vibe: Chic eco-items curated by industry insiders
Ethics: Very green! Ranging from organic to zero waste, everything in this collection has been screened for its eco-credentials by Valetta herself. Bonus: Yoox also has an awesome designer vintage section!
Best for: Feeling like you’ve been dressed by a professional, ethical stylist
13. Vegan Style
Based: Australia
Brands: Alongside their in-house brand, Zette Shoes, they also sell Vegetarian Shoes, NAE Shoes and Ahimsa.
Vibe: Laid back, effortless style for trendy types.
Ethics: Vegan Style’s focus is to make cruelty-free, stylish fashion mainstream and not just limited to those vegan fashionistas amongst us. Ethical materials such as pinatex, recycled bottles, organic canvas and even vegetable oils are used to make products with environmental sustainability at the forefront of their ethos.
Best for: If you’re a shoe fanatic, this is the perfect store to shop at as they have a versatile range, covering everything from flip-flops to sneakers and boots, for both women and men.
14. elborne
Based: USA
Vibe: A little bit hippie – in a good way!
Brands: There’s a heap of brands to choose from on elborne. It’s a great site if you’re new to eco-fashion and looking to learn of new sustainable fashion brands.
Ethics:  You can shop with confidence that every single garment at elborne is ethically made and cruelty-free. If you’re particularly conscious of the  impact that fast fashion has on the planet, then this is a fabulous place to shop. Of course, there’s also zero leather or fur clothing in any of their clothes.
Best for: Relaxed fashion. There’s plenty of brands to choose from and a selection that will cover all of your outfit needs, taking you from  a day at work to a summer beach party.
15. Done Good
Based: USA
Vibe: Amazon for the eco-conscious
Brands: Loads! There’s clearly a lot of money backing this site, and that translates into varied stock. There are literally dozens of designers, most of them quite big and mainstream, like People Tree, Edun and Amor Vert, but lots we’d never heard of before, too. There is beauty as well as fashion on offer, but it’s ladies only here.
Ethics: The site is divided up into different kinds of sustainability–vintage, organic, ethical, vegan, etc. We love that they only carry vegan leathers that are eco-friendly, but aren’t really sure that ‘made in America’ qualifies as sustainable.
Best for: Finding something no one else has. The variety on offer here is really staggering!
16. Gudrun Sjoden
Based: UK/Sweden
Brands: Just this one – but you’ll find everything from hats and gloves to twin sets and tunics
Vibe: Swedish design with a green soul
Ethics: Natural materials like alpaca, organic cotton and hemp are used, and of course all goods are ethically and transparently manufactured
Best for: Brightly hued clothing and home textiles, ceramics and accessories for Earth Mamas of all ages.
17. JORD
Based: USA, but ships worldwide
Brands: Only JORD, but they have all of your accessories needs met – from watches to bags!
Ethics:Â Â Whether you’re looking for a wallet or a clutch, the accessories are produced from their innovative own brand of vegan leather: Suberhide, which is an innovative fusion of Portuguese cork and woven fabric. 100% sustainable, hypoallergenic and cruelty-free, these are bags you can feel good about owning!
Vibe: High-end sustainability meets ethical adornment
Best for: Wood and coffee-ground based watches, vegan bags
18. Ethica
Based: USA
Brands: Angela Roi, Daniel Silverstein, Ace & Jig, Beautiful Soul London, A Peace Treaty and many, many more. There’s clearly a lot of money backing this brand.
Vibe: Gossip Girl Goes Green
Ethics: Pale green. They include ‘Made in America’ and ‘handcrafted’ as being sustainable, though those pieces may well be made of, say, fur or conventionally mined gold. This is a shop that’s more about the workers than the clothing. They say on their website: “Though some people use these words interchangeably with terms like eco fashion, sustainable fashion and slow fashion, we think ethical fashion encompasses a broader and more rigorous set of criteria. No matter how eco-friendly a product is, or how much a company gives to charity, we believe a brand cannot be considered ethical if it has not made a demonstrable commitment to protecting human rights.”
Best for: Stunning fashion for those with deep pockets and a flexible definition of ‘eco-friendly’.
19. Fashion Compassion
Based: UK
Vibe: Â Just accessories: jewellery, bags, scarves, and more
Brands: Abury, Maiya Rhiannon, Sewlomax, Palestyle, Lush
Ethics: Big on social justice, but not that strict about eco-criteria. Leather is welcome, for example, and there are a few plasticky eco-leathers.
Best for: Accessories with an an ethnic, worldly twist. Having a snoop around; you never know what you may find here…
20. Immaculate Vegan
Based: UK
Brands: BeFlamboyant, Dauntless, Borboletta and many more
Ethics: Vegan fashion, beauty and home goods meets luxury
Vibe: Modern, luxurious vegan fashion, beauty and home items for uptown girls, guys and houses
Best for: There’s so much to love here! Their variety of stuff, from candles and blankets to perfumes, vegan clothing and accessories, makes this the perfect one-stop-shop for ethical gift buying.
21. You’re So Vegan
Based: London, UK
Brands: Dauntless, Miele Bianco, Vaute Couture
Ethics: All vegan, of course!
Vibe: Chic, sophisticated, upmarket vegan
Best for: Seriously gorgeous vegan fashion for men and women! Also, this is one of the best sustainable fashion stores for those looking for vegan bags.
22. Wearth London
Based: London, UK
Brands: Georganics, Mandarin Beauty, Miss Organics and more
Ethics: This unique shop is one of the best sustainable fashion stores for vegans! It’s the first ever online vegan store in the UK, and offers a wide variety of sustainable jewellery, ethical clothing, organic beauty products and even furniture!
Vibe: Young, fun, conscious consumption
Best for: Vegan goods that come in minimal packaging.
23. Eluxe Exclusives
Based: UK
Brands: NAE Vegan, Svala, Saach Organics, Tabitha James Kraan and more
Ethics: You can trust all the products in our shop, because we’ve tried and tested the brands ourselves!
Vibe: Sustainable fashion meets veganism
Best for: Followers of Eluxe Magazine! You will have read all about most of the products in our shop in the magazine, and we’re directly in touch with each customer via our newsletter, too.
24. Ethical Clothing
Looking for sustainable European fashion? Check out Ethical Clothing!
More a search engine than an online shop, this site makes buying ethical and sustainable clothing simple. A couple of years back founders Ben and Jack realised it was surprisingly difficult to find genuine ethical products, especially when you have something specific in mind. So they created an online platform that puts all the ethical clothing products from across Europe in one place!
This way, shoppers don’t have to scour the internet to ensure they making the right choices. Ultimately, ethical-clothing.com connects more people with more ethical brands for a frictionless and sustainable shopping journey.
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If you want to see more slow fashion brands, go to Slow Fashion Store, an online marketplace for sustainable fashion. There are a variety of brands from Europe and other parts of the world. slowfashionstore.com
Yayy!! Thank you so much for this. It’s a big help! I myself is a big fan of online shopping 😀 and it is a perfect timing for the holidays! ^___^
Wonderful line up! Check out http://www.viveapparel.shop ? Sustainable capsule collections that are all mix and match outfits, vintage dress selection and sustainable styling services to create your own sustainable wardrobe with the help of a stylist. ?
Hi, This is a very nice reference on sustainable stores online, but you left out NEW DRESS CODE! 🙂 When you have a moment please add it. I think your readers will love it. We’re featuring European sustainable, slow fashion brands at affordable prices and offer free shipping to EU (www.newdresscode.com). Thanks!
really helpful, i’m myself is an eco fashion designer, insta: joycewangecofashion