Is Satanism In Fashion Out Of Control?

There’s something very wrong with the fashion industry. In short, Satanism in fashion is out of control. Or…is it just us?

By Diane Small

What we might refer to as ‘Satanic fashion’ has been around for ages. I mean, Satanists have to wear something, right? They thought that wearing black clothing, robes, hoods and jewellery with Satanic symbols would appeal to their red skinned overlord.

Cheesy metal bands of the 80s were fond of pentagrams and the like on their ripped-sleeved tees, and millions of punks and goths around the world felt that black clothing, leather jackets, and skull rings made them look ‘edgy’ and ‘unique’.

And you know what? If that’s your subculture, if that’s how you want to dress, well, fine.

But in the late 20th century, Satanic fashion began to take over the mainstream. Designers such as Alexander McQueen and Jean Paul Gaultier began to incorporate Satanic symbols into their designs. And today, designers such as Givenchy and Versace have all incorporated Satanic symbols into their designs.

And some, such as Balenciaga, are showing us what Satanism in fashion really means.

What Does Satanism Really Mean?

According to the Church of Satan, founded in San Francisco by Anton LaVey in 1966, Satanism involves certain supernaturalist ideas, namely a belief in magic. LaVeyan Satanists perform rituals – such as human and animal sacrifices, or sexual acts – with magical intent.

An alternative interpretation of religious Satanism comes from the Satanic Temple (TST). It was established in the United States in 2012. It shares the Church of Satan’s notion that Satan does not literally exist. But the TST is also quite ‘woke’ and promotes woke cornerstones such as free abortion access and same-sex marriage. It mainly wishes to invert all Christian ideals.

No matter which ‘church’ of Satan one belongs to, according to former High Satanic Priest Mark Passio, Satanism of all stripes has 4 main principles:

1. Self-preservation above all

Satanism is pure selfishness. You should do whatever you can to advance your personal power and influence in the world. No matter who you have destroy or even kill to get what you want. This can involve sacrifices and magick rituals.

2. Moral relativism

There is really no such thing as objective standards of right and wrong. We as human beings can get to decide upon our whims what right and wrong are and base our actions accordingly.

3. Social Darwinism

This is the idea that the most ruthless in society deserve to rule. They have some sort of a predetermined idea or pre-destined right to have power.

4. Eugenics

The idea that those who are socially fit to rule should decide who propagates their genes and who does not. Or in other words, who gets to live and who must die.

In short, Satanism is the inverse of Christianity. All basic Christian notions, such as loving and helping your neighbours, doing no harm, and behaving ethically, are rejected in favour of the opposite.

Obviously, this is not a good way to live in society. And it’s not something we should promote. But Satanism in fashion is growing. And with it, Satanic values are being embedded in our children’s minds now more than ever.

Satanism In Clothing

Designers using Satanic imagery claim it is all about “embracing the dark side of fashion,” whatever that means. They claim their work is “bold and daring”, and encourage their clients to “be unapologetically yourself and embrace the darkness within.” In other words, being purely selfish and self-centred, as Passio stipulated above. Nice.

There’s no doubt Satanic fashion is very popular with celebrities. From musicians such as Madonna, Katy Perry and Beyonce, to actors such as James Franco and Jack Black, many celebrities are normalising Satanism and pushing to make it more acceptable in mainstream culture.

Unfortunately, Satanic clothing is increasingly popular with naive young people. They believe it’s ‘rebellious’ and ‘edgy’, though it’s becoming so common now, it’s almost boring.

There are many messages designers could promote in fashion. For example, messages of peace, hope, and sustainability. Designers could also reference our collective past, nature, and art in fashion.

But no. It seems all too many are pushing notions of ultimate selfishness. Here below are but a few designers showing us why Satanism in fashion needs to be stopped.

1. Rick Owens

When Rick Owens is our first example of Satanism in fashion. He first joined forces with Dr Martens in 2021, the Paris-based designer decided to add a Pentagram pattern into the laces of his take on the classic boots. Which he said was just “a gentle heckle” to “the bigots of the world”. 

“Intolerance has always been there, and it’s never going away,” he said. “When I use Pentagrams, it’s about ‘otherness’. It’s about celebrating the freak in all of us, or the young freaks out there who need support and who need encouragement and who need recognition.”

“But I get it – people who are conservative and have a certain set of values that are very severe in judging and affronted by anything that challenges that. I just think it’s kind of funny to provoke, because that’s kind of been my mission since day one. To blur the lines of what is acceptable and what is what is tolerated.”

Yeah, ok. But you know what should never be tolerated? Human sacrifice, animal abuse, and child abuse. Done in the name of pure selfishness and the pursuit of power. Which Satanism is all about.

But the Doc Ms weren’t the only ‘canvas’ on which Owens painted his dark beliefs. He’s also created a pair of ‘Satanic’ Converse sneakers, featured pentacles on tee shirts, and, well, just look at his campaign with drag queen Sissy Misfit, below.

Images: Sissy Misfit Instagram, Converse

2. Balenciaga

Examples of Satanism in fashion don’t get better than this brand!

In 2023, the label released a photo campaign featuring children holding stuffed bears dressed in BDMS gear, such as leather harnesses, dog collars and fishnets. If the implication of child sexualization wasn’t enough, there were also drawings of devils and dragons lurking in the background. There was even a play with the brand’s name, now referred to as Baalenciaga – inserting the ancient god ‘Baal’ in the logo. And in case you didn’t know, Baal demanded child sacrifices. Kind of like Satan. But that’s not all.

In one photo from their spring 2023 campaign, released just five days later, a handbag is perched on a pile of paper. These featured specific documents referencing a U.S. Supreme Court case about child pornography.

In addition, their Instagram featured blatant images of Satan worship, amongst other disturbing photos (now deleted, but I do have a screen grab, last image, below) that had nothing to do with their fashion line.

And finally, they have chosen to partner with an AI ‘influencer’ who seems pre-pubescent, but is often shown as being heavily sexualised (first image, below). If you’re wondering what ‘child love’ has to do with Satanism, well, the answer is twofold. Some believe that child sacrifice brings power from the Dark Lord. And others just believe in moral relativism, as mentioned above. In other words, if you want to abuse a child, hey, go ahead. No one is to tell you that’s a ‘sin’!

I could go on and on about even more Satanic, pedoph1l1c imagery this brand features, but you get the idea, right? I’m sure you do. Shame that all the celebrities who worship Balenciaga – from the Kardashians and Kanye, to Nicole Kidman, Salma Hayek, the Hadid sisters and Dua Lipa – don’t seem to care.

3. Nununu

Nordstrom. Bloomingdales. Mini Ruby. These are but a few of the stores carrying the vile clothing range for children by Nununu. They characterise the brands as offering ‘edgy and unique kids clothes that exist outside of the old notion of adorable.’ But we’d describe it as downright Satanic, and even promotional of, erm… ‘child love’, if you get our drift.

The brand partnered with Celine Dion to create a line called Célinununu. The commercial to promote this range featured images of the pop singer getting arrested for blowing some kind of black dust onto babies in a hospital. And what did that black dust do? It seemed to turn the babies from boys and girls into something ‘non binary’.

And don’t even get me started on their Instagram. Their images (some of which are below) are dreary and depressing at best. And Satanic at worst. Can I just remind y’all – this is a kid’s fashion label!

Images: Nununu’s IG

4. Lil Naz X/Nike?

Last year, Lil Nas X released what’s probably THE most blatant example of Satanism in fashion, ever. It’s called, rather unsurprisingly, the “Satan Shoe.” It features an Air Max 97 form tweaked by the MSCHF collective. As if the name weren’t bad enough, the shoe actually contains human blood and features satanic imagery like an inverted cross a pentagram on the tongue.

Only 666 pairs were released at a price of $1,018 a pair. The cost is a reference to the Bible passage Luke 10:18: “I saw Satan fall like lightning from heaven.”

Subtle!

The shoe irked not only anyone with common sense, but also Nike, which filed a trademark dispute against MSCHF.

This prompted the rapper to take a break from promoting Satanism in his videos for 2 seconds. He then created video for his song “Industry,” showing himself serving time as a result of Nike’s lawsuit.

Hilarious, right?

Image: Lil Naz X

5. Robert Wun

Another example of Satanism in fashion comes from couture designer Robert Wun.

The Hong Kong-born, London-based courtier — whose designs have been worn by Beyoncé, Tracee Ellis Ross and Noah Cyrus, who attended the show — is known for using taboo imagery and concepts on the runway, such as knives as accessories and a burnt wedding dress – praised by Vogue, of course. 

This season, Wun featured pieces splashed with blood, hellfire, cannibal makeup, and demonic gimps. To name but of a few of the Satanic inspired creations.

Images below: RICHARD BORD/GETTY Fire dress: THIERRY CHESNOT/GETTY

6. Dilara Findikoglu

Doja Cat – a huge fan of Balenciaga and all it stands for – showed up to the Grammys with a fake face tattoo. It featured the designer Dilara Findikoglu’s name. This is a designer who isn’t at all ashamed to admit she’s into the dark arts.

This fave designer of many a pop star, including Rihanna, recently filled a Catholic church in London with some of the most blatant Satanic and Freemason symbolism one could imagine for a show. (see our main pic). Her IG page bore the XO Mark of the Beast. And just look at some of her work, below!

Photography Lucie Rox

7. Vetements

Demna Gvasalia has been Balenciaga’s creative director since 2015. But before that, he created streetwear with Vetements. He liked to splatter his collections with phrases, like: ‘Sexual Fantasies’ and ‘Drink From Me and Live Forever’. Oh, and ‘Total F*cking Darkness’, as seen below. You might think that’s just an ‘edgy’ way to sell fashion. But then there’s this.

He has been besties with Lotta Volkova, who worked with him on Balenciaga, for ages. The two are inseparable. Vogue has dubbed Volkova ‘the coolest stylist in the industry.’ And just what makes her so cool? Maybe all her ‘edgy‘ Satanic imagery! Just take a peep at her IG, (now private) below. Child torture, black masses, and murder scenes (too graphic to display here) abound. But that’s not all! These two friends have third party in their close clique: alleged pedophile Gosha Rubchinskiy.

How are these people still revered, let alone employed, we have to ask?

In Conclusion

Satanism is nothing new, and neither are people who value selfishness, power and evil. But as an ethical fashion magazine, we obviously don’t believe it’s a good idea to promote such notions. On the contrary! We hope more people around the world will continue to support each other and the planet with love, compassion and kindness. Which is why we think the messages given off by Satanism in fashion need to be stopped. Or better yet – laughed at for their obvious ridiculousness.

What do you think about this article? Is Satanism in fashion out of control? Does it need to be stopped, or should it be allowed as a form of self-expression? Please let us know in the comments, below!

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Diane Small

Senior Features Writer at Eluxe Magazine

A University of Texas journalism graduate and serious chocolate enthusiast, Diane was a sub-editor at the Houston Chronicle before falling pregnant. Today, she is the proud mom of two kids under the age of three, and freelances for Eluxe in between nappy changes and feedings.

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