Fine Jewellery Jewellery

Enter the Dragon: John Hardy Jewellery

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By Chiara Spagnoli Gabardi

Ethical jewellery in the Asian markets is a rarity; high end luxury ethical jewellery is rarer still. But John Hardy jewellery is that rare beast.

Handmade in Bali, this exquisite luxury jewellery brand takes forest management and water conservation seriously, and the cultivation of bamboo in particular helps them maintains both goals For starters, the company offsets its carbon output by planting bamboo all over Bali. Moreover, for each piece of John Hardy’s Bamboo Collection sold, the amount of bamboo that will be planted by the company as a consequence of the purchase is written inside the ring, bracelet or pendant, to remind the wearer of how their purchase will benefit the Earth. And the benefits are substantial: total of over 600,000 stalks were planted at last count.

Aside from their forest management and water saving activities, the company supports many eco-charities, ranging from the Hong Kong Shark Foundation to the WWF and Redress, and also provides job training for Balinese orphans.

To ensure their eco-ethos is beautifully communicated to the public, John Hardy has selected uber-eco model, Angela Lindvall as the face of their brand. We’ve covered her vast range of environmentally friendly projects in Eluxe previously and know that Angela’s love for the planet means she will only work with companies that are 100% dedicated to sustainability, which John Hardy clearly is.

 

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3 Comments

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