Ever wonder why luxury watches are so expensive? We investigated and found five reasons that justify the price
By Diane Small
When it comes to watches, some brands command exorbitant price tags. Like, in the hundreds of thousands. And that leave us wondering: why are they so expensive? Beyond their precise timekeeping abilities, what justifies the jaw-dropping prices associated with these timekeeping marvels?
We decided to take a deep dive into the reasons why luxury watches are so expensive, below.
1. Craftsmanship and Attention to Detail
One of the foremost reasons why luxury watches are so expensive is their exceptional craftsmanship. Meticulous attention to detail goes into their creation. Luxury timepieces are often handcrafted by master watchmakers who have spent years honing their skills and perfecting their art. Each component – from the movement to the dial and even the tiniest screws – is carefully assembled with precision and expertise.
2. Innovation and Technological Advancements
Behind the timeless elegance of a luxury men’s watch lies a world of cutting-edge technology and relentless innovation. And that’s another reason why luxury watches are so expensive.
The watch industry is continuously pushing the boundaries of what is possible. They add new features and mechanisms to enhance the functionality and performance of their timepieces. Whether it’s a tourbillon, a perpetual calendar, or a minute repeater, these intricate complications require immense expertise and research to develop. The investment in research and development, coupled with the use of advanced materials and manufacturing techniques, further drives up the price of exceptional timepieces.
3. Brand Heritage and Prestige
For many watch enthusiasts, the allure of owning a luxurious men’s watch extends beyond its technical prowess and craftsmanship. The brand behind the watch often carries with it a rich heritage and a legacy of excellence. These watchmakers have established themselves as purveyors of timeless style and have become synonymous with prestige and exclusivity. Owning a watch from such a revered brand is akin to owning a piece of history. But not just that. Owning, say, a rare Rolex or Cartier watch means becoming part of an elite club of connoisseurs. The intangible value associated with the brand’s reputation adds to the desirability. And, consequently, the price of the watch.
Perhaps the most obvious reason why luxury watches are so expensive is the materials they’re made of.
For example, most watches are made of stainless steel. But luxury watchmakers like Rolex will use a completely unique type of steel. Theirs is more resistant to both corrosion and rust and can actually take and hold a polish far better than standard stainless steel. Not only is this steel much more expensive, but it’s also far harder to work with. Skilled artisans are required for such a task. Obviously, any jewelled additions, or the use of precious metals, will command a higher price, too.
When brands sign up with sustainable jewellery certifications, such as the Responsible Jewellery Council or the Kimberley Process, this also raises the price, because metals and jewels that don’t destroy the earth are more costly than those irresponsibly sourced.
5. Limited Production and Rarity
Luxury men’s watches are often produced in limited quantities, adding an element of exclusivity that further drives up their price. Some high-end brands deliberately restrict production to maintain their exclusivity and desirability. This scarcity leads to increased demand, with collectors and enthusiasts willing to pay a premium for the privilege of owning a rare timepiece. The limited availability and the inherent rarity of these watches make them highly sought-after and drive up their market value.