Clothes Fashion

PARTIMI Clothing: A Good Start

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By Arwa Lodhi

Yet another Central Saint Martins graduate has made a name for herself through creating unique, chic designs.

PARTIMI clothing is the label founded by London-based designer Eleanor Dorrien-Smith. Before launching her label, Eleanor worked for Mary Katrantzou, John Galliano, Eley Kishimoto and Tata-Naka, and it shows: like Katrantzou, she has a flair for colour and print, and like Tata-Naka and Kishimoto, she favours unstructured forms.

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The unusual name she chose for her business derives from the architectural term ‘parti’, which signifies the starting point of a design project. Her particular projects involve intriguing concepts and an inherent environmental edge.

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For example, her SS13 collection took its inspiration from Sarasota, Florida, and features the flora, fauna and architecutre of the region, particularly the sparkling gulf, resting pelicans, and the sun-baked tiles of the Ringling Bros waterside mansion.

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PARTIMI’s eco credentials go further than creating prints of nature, however–all fabrics are organic, are printed one hour outside of London and the clothes are sewn in a family-run factory in East London, ensuring fair wages and ethical working conditions. Most notably, the brand uses digital print (as opposed to the wasteful and polluting screen-printing process which dominates the industry), which means PARTIMI is far ‘greener’ than most clothing labels out there.

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Eleanor Dorrien-Smith has chosen a word that means ‘starting point’ for her label, but with eco-credentials and fashion-forward designs such as these, PARTIMI has already become a well entrenched favourite with eco-fashionistas everywhere.

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