By Arwa Lodhi
Yet another Central Saint Martins graduate has made a name for herself through creating unique, chic designs.
PARTIMI clothing is the label founded by London-based designer Eleanor Dorrien-Smith. Before launching her label, Eleanor worked for Mary Katrantzou, John Galliano, Eley Kishimoto and Tata-Naka, and it shows: like Katrantzou, she has a flair for colour and print, and like Tata-Naka and Kishimoto, she favours unstructured forms.
The unusual name she chose for her business derives from the architectural term ‘parti’, which signifies the starting point of a design project. Her particular projects involve intriguing concepts and an inherent environmental edge.
For example, her SS13 collection took its inspiration from Sarasota, Florida, and features the flora, fauna and architecutre of the region, particularly the sparkling gulf, resting pelicans, and the sun-baked tiles of the Ringling Bros waterside mansion.
PARTIMI’s eco credentials go further than creating prints of nature, however–all fabrics are organic, are printed one hour outside of London and the clothes are sewn in a family-run factory in East London, ensuring fair wages and ethical working conditions. Most notably, the brand uses digital print (as opposed to the wasteful and polluting screen-printing process which dominates the industry), which means PARTIMI is far ‘greener’ than most clothing labels out there.
Eleanor Dorrien-Smith has chosen a word that means ‘starting point’ for her label, but with eco-credentials and fashion-forward designs such as these, PARTIMI has already become a well entrenched favourite with eco-fashionistas everywhere.
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