By Diane Small
I used to wear a watch. I remember the ease of glancing at my left wrist to see how much time I had left in a boring meeting, or how long I’d just run, or whether I could have an extra cup of coffee before being late for work.
But then I started getting heat rash under the metal, and as a vegan, I hated the idea of using a watch with a leather strap, and so since then I’ve relied on my mobile phone to tell me the time. However, in an age of convenience, digging around a handbag for a slim, compact size gadget can be pain, so when I heard about watches made of wood, I couldn’t resist.
Completely absent of artificial or toxic material, WeWood watches are constructed from the most natural and sustainable materials around–and as an added bonus, wood is generally allergy-free and even breathes, thus preventing any possible wrist-rash.
The company also helps the environment by planting a tree with American Forests for every watch sold. With its minimalistic shapes and precise timekeeping, WeWood has become known as one of the best men’s watch brands after having been lauded by some of the leading fashion and lifestyle magazines, but of course women also look great in the oversized cuff-watches too.
Another wood watchmaker on our radar is Reveal. Rather than using sustainably sourced wood, however, this label creates watches out of fast-growing bamboo.
One final wood-faced watch company I discovered is Bamboo Revolution, a small South African start-up that was born out of the University of Cape Town’s Postgraduate Entrepreneurship course in 2012.
The company produces oversized unisex bamboo watch faces, set off by locally sourced eco-leather in an array of shades.Lovers of the local fauna, Bamboo Revolution also donates a portion of their proceeds to Project Rhino KwaZulu-Natal, which is an anti-rhino-poaching initiative.
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