Beauty Makeup

30+ Of The Best Natural Makeup Brands Ever!

Looking to detox your makeup routine? These are the best natural makeup brands to help you do just that!

By Diane Small

Chances are you’re no stranger to Instagram and YouTube makeup transformations. They can be almost addictive to watch: a plain Jane chirps into the camera about some new product she’s discovered, swipes some foundation here, dabs some concealer there,  blends it all over, and bam – her face is completely transformed.

Sure, some of the transformations are awe-inspiring, but most of the vloggers and bloggers aren’t aware of all the toxins they’ve just smeared all over their faces. From phthalates and parabens to perfumes and BPA and much, much more, cosmetics are normally choc-a-block with harmful ingredients, many of which are now being linked to cancer, hormonal disruption, skin rashes and more. Despite these discoveries, most old, established cosmetics companies are far too slow to change their ways, and continue to pump out their toxic sludge into packages they sell to us as ‘makeup.’

As a consequence, a crop of new, natural makeup brands are springing up, but unlike their larger (and more chemically laden) competitors, they don’t have such easy access to large markets, and many consumers don’t know where to find them.

Until now, that is.

Sure, there are plenty of great retailers out there selling beauty products online, including Net A Porter, Love Lula, Clean At Sephora and more, but of course they can’t carry all the great natural makeup brands out there.

If you’ve ever wondered which makeup brands best deliver non-toxic gorgeousness to your face, these are them.

Ready to dive in deep? These are 30+ of the best natural makeup brands that we know of – and more seem to be cropping up every day!

30+ Of The Best Organic and Natural Makeup Brands

best natural makeup brands

1. RMS Beauty

An amazing range of cosmetics founded by makeup artist Rose-Marie Swift who, after discovering her blood contained high levels of heavy metals from years of continual exposure to beauty products rich in things like lead and aluminium, decided to switch to all natural alternatives. RMS is filled with creamy foundations, amazing concealers, lipsticks, cheek balms and their all new ‘master mixer’ which will make you look like a shining, golden goddess.

2. Ecco Bella

This all natural, Made-In-Canada beauty range includes organic products too. There’s something for every imaginable beauty need: perfume, makeup, skincare, hair care, body care, you name it! No wonder it’s a favourite brand with Miss Earths around the world.

3. PHB Ethical Beauty

There’s pretty much no type of makeup that this brand doesn’t do, and do well, at that. This British family run business uses only  100% naturally derived ingredients, and is the brand currently offering the world’s largest range of Vegan, Cruelty Free, Palm Oil Free, & Halal Certified beauty products. Get everything from them from mascara to lipstick, shampoo to body cream and so much more.

4. Axiology

These guys are highly specialised in one kind of cosmetic: lipstick. Their vegan friendly formulations not only come in a huge range of crazy beautiful shades, but their packaging is as luxurious and as well designed as the creamy concoctions within.

where to find the best natural makeup brands

5. Jane Iredale

A line dedicated to make mineral makeup multi-functional, providing great results whilst also being good for the skin. They do some killer foundations and we especially love their primer which helps set foundation whilst providing a dewy finish.

6. Kjaer Weis

Yet another inspiring story from founder and makeup artist Kristen who looked to develop a high performing cosmetic line that wasn’t harsh on women’s skin. Eight years on and the brand is so awesome, it has cult status – award-winning foundations and the first natural mascara we’ve found that actually works. This may not be one of the cheapest best natural makeup brands, but it’s well worth the investment!

7. Vapour Beauty

Specialising in illuminator sticks and foundations, Vapour has become a celeb and makeup artist staple. With their huge range of products, ranging from gorgeously pigmented colour cosmetics to skincare, there’s a perfect shade for every kind of complexion and skin type. No wonder this is one of the most loved, best natural makeup brands in the world!


where to find the best natural makeup brands

8. Celtic Complexion

Specifically formulated for fair complexions, this brand specialises in tinted foundations rich in natural SPFs. They match all fair skin tones perfectly and give you a nice little glow, too. This is definitely one of the best natural makeup brands for foundation!

9. Elate Cosmetics

Toxin-free, totally vegan, and housed in eco friendly packaging – there’s a lot to love about Elate Cosmetics! They offer a wide range of high quality colour cosmetics from blushers and eyeshadows to foundations and mascaras. And guess what? With every purchase, they plant a tree: 1.3 million so far!

10. Josie Maran

The former model has made a great makeup range based on argan oil and other natural ingredients. From bronzers and lipsticks to cheek stains and foundations, this range is aimed at giving you the same Cali girl glow its founder is so well known for.


where to find the best natural makeup brands

11. Lisa Noto

Famed for her richly pigmented lipsticks, this former model has a small but lovely range of natural makeup, including mascara, eye shadows and lipsticks. Based in Canada, she delivers worldwide.

12. Hynt Beauty

America based Hynt offers a comprehensive range of awesome primers, brushes, eye shadows, foundations, mascaras, you name it! They all come beautifully packaged, too. We’re pretty much obsessed with their award winning Peonies Please Aria lipstick and their Nocturne mascara in black, but there’s a lot more to choose from.

best organic makeup brands

13. Lavera

One of the biggest European natural cosmetics brands and also one of the best, Lavera ensures all of its European made cosmetics are not only fully natural, but gorgeously functional too. Whatever your beauty needs, Lavera caters to it. And best of all, they’re super easy to buy: you can find them at Whole Foods, Amazon, Planet Organic and just about any decent health shop.

14. Zuii Organic

OMG, we love this Aussie brand! Their lipsticks are absolutely tops – richly pigmented and they stay on all day. But their super-fine, durable, eyebrow shaping stick is one of our favourite things! Containing natural waxes and pigments, it not only makes  your brows look their lushest, but ensures they stay in place, too.

where to shop the best organic makeup brands

15. Pacifica

This well established brand is focused on  formulating natural, safe, and sustainable products that are 100% vegan and cruelty-free. Everything in their extensive range, which encompasses lipsticks, perfumes, mascaras, eye shadows and more, is made  using only natural ingredients such as soy wax and pure essential oils.

16. 100% Pure

Yerba mate. Blueberries. Pomegranate. It sounds like breakfast, but these are actually but a few of the plant based ingredients that well-loved American brand 100% Pure loves to use in their makeup and skincare ranges. Their huge range is regularly updated – and regularly sells out!

17.  Juice Beauty

From plant-derived skincare to makeup containing plant stem cells, Juice Beauty has it all. They combine the best that technology has to offer with treasures from the world of nature. No wonder it’s a favourite with celebs like Jessica Alba and Gwyneth Paltrow!

juice beauty lipstick

18. Afterglow Cosmetics

Bridging the gap between natural and high-fashion glam, Afterglow Cosmetics  are made of a unique formula that blends mineral makeup with organically infused colour to bring one of the most high-end natural makeups that you can find. Free of synthetic dyes, perfumes or preservatives, Afterglow Cosmetics are one of the most natural looks you can get when looking for a full spectrum of makeup needs.

19. Lippy Girl

Calling all vegans! This is one of the best natural makeup brands for you! Lippy Girl specialises in naturally pigmented, vegan friendly lipsticks made with organic and wildcrafted natural oils and waxes. Basically, this is exactly the type of thing you should be putting on your mouth! Bonus: this is a seriously reasonably priced brand, too.

best natural makeup brands

Image credit: sarita coren

20. Dr Hauschka

One of the most renowned natural makeup companies in the world, this German-based company make luxurious  cosmetics in a way that complements the biology of the skin and supports long-term skin health. No wonder this  all natural line of makeup and beauty products is loved by women all over the globe! Personally, I adore their lipsticks because their pigments aren’t just natural, but they look natural, too. Great for your day look!

best natural makeup brands

21. Sephora’s Natural & Organic Range

One of the largest and most well-known beauty companies in the world, Sephora has an amazing line of natural and organic makeup. Dedicated to the highest of quality, Sephora has now created its own extensive and exclusive line of all-natural products, which includes a huge variety of colours and products – you’d expect that from one of the world’s biggest beauty brands, right?

22. Inika

Another brand to die for! Inika’s mineral and organic ingredients make for perfect powders, foundations, finishing products, lipsticks, eyeshadows, you name it. And their range of colours has something for everyone, no matter what your skin tone. Their packaging is also sleek and gorgeously inspirational.


inika organics makeup

23. Alima Pure

Alima Pure knows how hard it is to find the perfect foundation shade, and so they’ve come up with the perfect solution for  letting you find your perfect match: you can get a sample set sent to your home that allows you to mix and match mineral makeup and pick the pigments that suit you best. Beyond foundation, they have a wide range of everyday makeup, for your cheeks, eyes and lips, too.

24. Lily Lolo

Lily Lolo is a British brand offering an expertly formulated range of high-performance, high quality mineral makeup must-haves to help you achieve flawless natural beauty. All  products are free of any parabens, synthetic perfumes or dyes, but Lily Lolo is best known for their awesome eye makeups: eyeshadows, liners and their mascaras are a cult favourite!

25. Organic Pharmacy

Known mainly for their skincare ranges, Organic Pharmacy has also created OG makeup and perfumes – that stands for ‘organic glam’ and this gorgeously packaged, highly pigmented makeup lives up to its name. Bonus: they also make luscious natural perfumes!

organic pharmacy makeup

26. Beautycounter

Founded with the intention of making organic skin care that looked as good on your nightstand as it worked for your face, this California-based line expanded to include makeup, hair care, and kid-friendly products. The brand’s site even has an extensive ingredient glossary to help you decode what’s good for you…and what’s not.

27. Elixery Cosmetics House

Hey, lipstick lovers! Be prepared to fall in love. These vegan-friendly lippies come in a variety of on-trend shades and provide gorgeously moisturising, sheer coverage, without any added nasty chemicals. And as an added bonus: these lippies are housed in solid, luxurious gold tubes.

elixery lipsticks

28: W3LL People

A Birchbox favourite, W3LL People is a natural makeup brand that was launched by a conscientious trio: NARS veteran and self-professed “makeup guru” Shirley Pinkson; James Walker, the “treehugger” who logged hours with a Fortune 500 company; and eco-conscious “skin doctor” Renee Snyder, M.D.

29. Adorn

Deeply pigmented, mineral based eye shadows, foundations, blushers, lipsticks and more are on offer from this Australia based brand. We especially love their vegan makeup brushes, and the fact that they offer a sample pack for you to try the whole range before you buy!

30. ILIA

Oh, Ilia, how I adore thee! This is a super sleek brand that uses  bioactive ingredients to create a wide range of must-have cosmetics. These guys do lipsticks and foundations like no other, but we especially love their multi-sticks for a glossy finish for lips, eyes and cheeks.

best natural makeup brands

31. Antonym

Fully certified as organic by Ecocert, Antonym’s vegan-friendly products use natural mineral pigments and plant based oils – even their eyeliner is enriched with maruba and jojoba oils, making this a great line for sensitive skin. No wonder makeup artists love using this on their clients!

32. Odylique By Essential Care

I’ve long known about Odylique’s incredibly gentle body creams and washes, as I use them on my baby’s skin. But I had no idea they also did makeup, until now. Hooray! If you’re looking for non-irritating  basics, including concealers, mascaras and foundations, this is your brand. It’s super gentle, and is well known for being neutral and natural enough to use even on skin disorders like eczema and psoriasis.

33. Ere Perez

Founded in 2004 by Mexican-born, Australian dwelling natural therapist Ere Perez, this comprehensive beauty range of toxin-free makeup is made from high quality certified Cruelty Free, all natural ingredients. You’ll find everything you could possibly want from a makeup range here – including vegan makeup brushes – and it’s all housed in minimalistic white packaging

ere perez cosmeticsDid we miss any brands? Let us know in the comments below!

Main and first images: David Reiss:

Diane Small

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  • Reply
    long 4 lashes uk
    Apr 1, 2020 at 2:07 pm

    Thanks for this list. Some brands are new for me. Cheers!

  • Reply
    How To Detox Your Beauty Bag from the Most Harmful Chemicals in Makeup - Eluxe Magazine
    Oct 7, 2018 at 11:34 am

    […] samples is another great idea, and most natural brands or online retailers are still small enough to provide awesome customer care and send you a little smidgen of what […]

  • Reply
    Nov 14, 2017 at 5:31 am

    i love this new natural organic ingredients brand not on this list. there products ingredients are on the whole foods approved ingredients list. . Made by a celebrity make up artist.

    • Reply
      Mar 10, 2020 at 7:15 pm

      Thanks for the info, Christine!

  • Reply
    Nov 1, 2017 at 5:11 pm

    Some of the brands listed are reportedly much better than the others mentioned when it comes to theit ingredients. Read the labels. There are big differences in these brands .

    • Reply
      Mar 10, 2020 at 7:16 pm

      Yes, it’s true – some are deemed ‘natural’ while others are organic. Labels are important, but we did try to describe each brand the best we could to help readers make decisions

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