Articles Magazine

We’ve Launched A Charity! Introducing The Clean Ribbon

By Lora O’Brien

In the 1970s, 1 in 10 people were affected by cancer. Today, that number is 1 in 3, and whilst many cancer charities are fighting for a cure for these people, none seem to be asking why those numbers have risen so dramatically.

I should point out that many of those cancer charities aren’t always honest. In fact, some are actually duping their donors:  in 2015 charges were brought against four cancer charities after it was revealed they spent a shocking 97% of donations on either private fundraisers or on themselves, whereas only a tiny 3% of  the funds went towards helping actual cancer patients.

Other cancer charities are accepting generous donations and passing those on as ‘corporate welfare’ to multi-billion dollar pharmaceutical companies, which then use the funds to pay their fat-cat CEOs and create drugs they sell for profit. Keep in mind that drug companies have zero interest in sharing natural cures with the public if they can’t patent them- even if they work. For example, drug giant, Eli Lilly, kept natural remedies that were effective at fighting cancer, away from the media. The extract of Madagascar periwinkle has been used for hundreds of years as a medicine, and is effective in treating a wide variety of cancers with remission rates as high as 50%. But Big Pharma sent out a smear campaign stating that this medicine, with its lengthy history of success, was in fact,  poisonous!

And let’s not forget the cancer-causing ingredients that are pumped into beauty products created by major cosmetics companies like L’Oreal and Estee Lauder. The bottom line? Cancer is a major industry, and when it comes to cancer charities, there are a whole lot of wolves hiding in sheep’s clothing.

But we’re here to change that.

The Clean Ribbon

The Clean Ribbon is a non-profit charity that was created to discover what’s causing so much cancer in the first place. After years of running Eluxe, we became aware of the fact that there are myriad toxins lurking in makeup, grooming products and even clothing, and so we’ve decided the Clean Ribbon website will be a portal focused on sharing information about the carcinogens in cosmetics and textiles – and there are many more than you can imagine.

Every day, the average woman loads her body with over 168 chemicals, many of which are harmful, simply by the use of makeup and skincare. Many ingredients in personal care products have never been tasted for their safety by the FDA; instead they’re regarded as being safe until proven otherwise. In other words, even the nastiest chemicals are allowed, until a lawsuit is raised after countless people have become ill. That’s not acceptable.

Because no cancer charities so far are keen to fund research into the potential cancer risks of everyday chemicals found in our personal care products and clothing, we will be donating money to independent researchers to do this.

Our website will also contain a directory of 100% non-toxic fashion and beauty brands you can trust.

The Clean Ribbon has become a reality thanks to a brilliant group of women who are all looking to achieve the same goals. On the Board of Trustees is  philanthropist Lady Charlotte Lynham; Wellness expert Shanon Hoffman, Al Thani Foundation CEO Sara Saud Al Thani, and Eluxe Magazine Editor Chere Di Boscio.

Partners who have teamed up to support The Clean Ribbon to include clothing brands FROM clothing and virtue + vice, beauty companies Priti NYC and LUXE botanics and online shop Reve en Vert.

Learn more about The Clean Ribbon or to donate, please click  here.

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