By Diane Small
Like many great projects in sustainable luxury, Chopard went green thanks to the encouragement of Eco-Age and its founder Livia Firth. Chopard joined Firth’s Green Carpet Challenge by creating a brilliant line of jewellery with the support of the Alliance for Responsible Mining (ARM), which ensures that any gold used originates from community mines in South America bearing the “FAIRMINED” certification.
The consequent collections for the GCC have been breathtaking Haute Joaillerie pieces that are normally debuted on the red carpet – or shall we say, the Green Carpet – at Cannes. Iconic beauties including Cate Blanchett , Marion Cotillard, Petra Nemcova and Lea Seydoux have all turned the Red Carpet Green by wearing Chopard’s ethical collections and this year it was Julianne Moore‘s turn.
As a redhead, Moore was the idea choice to showcase Chopard’s first-time use of ethically sourced emeralds by Gemfields, one of the world’s leading suppliers of coloured gemstones, specialising in emeralds and amethysts from Zambia and rubies from Mozambique.
Gemfields CEO, Ian Harebottle said: “Gemfields is exceptionally honoured to be collaborating with Chopard in supplying our rare Zambian emeralds for their ‘Journey to Sustainable Luxury’. This is such a significant step, not only for Chopard and Gemfields, but for the broader luxury industry as a whole.”
At the Cannes Film Festival in May this year, Moore sported Chopard’s incredible statement earrings along with a bold ring, both crafted in Fairmined certified gold and featuring the validated emeralds from Gemfields and diamonds sourced from the IGC group, which is certified by the RJC Code of Practices.
Moore commented: “I love emeralds and Chopard jewellery, and am so fortunate to partner with Chopard on their Journey to Sustainable Luxury. Simply wearing jewellery is a luxury, but knowing that the stones and the gold have been ethically sourced and mined makes the experience truly valuable. I am so impressed by Caroline Scheufele and her dedication to sustainability – she is truly a pioneer in this area. Lucky me – to wear jewelry on the red carpet that is beautiful both inside and out.”
‘The Journey’ reflects the constantly renewed sense of aesthetic wonderment, whilst delivering powerful messages to the consumer and industry. Behind the arabesque motifs and their interweaving coils lies the noble charm of a heart-felt odyssey towards enduring elegance.
‘The Journey’ is a long one for a piece of sustainable jewellery and begins at the start of the supply chain and focuses on issues such as the respectful sourcing and traceability of raw materials. The gold from which these creations are crafted originates from community mines in South America supported by the Alliance for Responsible Mining (ARM). It has been issued with a ‘Fairmined’ certificate; a guarantee that it was produced in accordance with the highest social, environmental and ethical standards. To ensure the gold was traceable from mine to market, the gold has been refined in a foundry specializing in the processing of ‘Fairmined’ gold.
The diamonds used in these magnificent Haute Joaillerie creations are also meticulously selected. All the stones are sourced from the IGC Group, one of the world’s oldest diamond firms, which is also a Responsible Jewellery Council (RJC) member.
Crafted by the jewellers, gem-setters, polishers and gold casters from the finest Haute Joaillerie workshops in Geneva, the Chopard Green Carpet Collection bears an exquisite testimony to the exceptional know-how of the house of Chopard, and their dedication to ethical luxury.
All images: Chopard
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