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By Katy Caric
Interestingly, Net-a-Porter started out as an online shop where busy, professional women could buy outfits for work and weekends from their desks. The portal featured big name designer brands, aimed at the well-heeled working woman.
Today, though, the brand has shifted more towards the sustainable luxury market. For example, in
June 2017, Net-a-Porter announced it would no longer sell fur in any form – but they’re going a lot further, too. The international retailer is now carrying a lot of ethical fashion brands, eco-jewellery labels, and clean beauty brands, too.
Here, we’ve rounded up 10 sustainable luxury brands at Net-a-Porter that are likely to make this your new favourite online shop.
All Things Mochi was founded in 2013, with a mission to showcase different artisanal clothes- making techniques. Today, Mochi works with local artisans to better understand the heritage of their craftsmanship, and to create lasting partnerships that bring stability to their communities.
2. House of Fluff
As the name implies, House of Fluff makes earth-friendly, fashion-forward, cruelty-free faux fur. The label was started by Kim Canter after she no longer felt comfortable wearing her real fur coats. Unlike fast-fashion faux fur, House of Fluff combines the most organic and sustainable faux-fur materials such as bamboo, cotton and French terry (primarily dyed in natural solutions) and also focuses on being low-waste and not putting toxic chemicals into their faux furs so that every item is guilt-free. And the best part, you can rest assured that no REAL animal fur is added here to give the faux fur a sheen, as is the case for many high street brands.
Former Chloe designer Stella McCartney was once the poster-child of vegan fashion because she
refused to use animal products in all of her collections. Today, she’s a leader of the luxury
sustainable luxury fashion movement, whose collections incorporate an array of cruelty free and sustainable materials like regenerated cashmere and wool from the sheep she humanely raises on her own farms. From vegan friendly accessories to fancy evening wear, you’ll find it all here.
4. Mara Hoffman
Long admired for her gorgeous swimwear designs, Mara Hoffman’s trademarks are bright colours and flattering feminine silhouettes. After giving birth to a son, she decided to overhaul her production lines to ensure a better future for him and all children on the planet, and so today her clothes are ethically made from sustainable fabrics such as Tencel, linen, and organic cotton, and her swimwear is made with regenerated nylon or recycled plastic.
Sportiness meets femininity in this young designer’s conscious collections. Pops of riotous colour and frills add a sense of fun, but the ethics here are dead serious – all items in Maggie Marilyn’s designs are made with sustainable materials and they’re produced ethically in her home town in New Zealand.
Heiress Gabriela Hearst designs clothes for budding socialites, that are meant to last a lifetime. Gabriela tries to improve the sustainable practices of her business at every level – for example, the wool she uses is sourced from her own farm in Uruguay, and all her packaging is partially biodegradable plastic.
Re/Done represents fashion up-cycling at its finest. They take vintage Levi’s apart and put them back together as new jeans. Everything is ethically manufactured in L.A. and they use sustainable conserving methods.
Bassike is all about the perfect sustainable basic pieces we can’t live without. Everything is made locally in Australia with organic fabrics, and their production processes use sustainable practices like treating denim with an oxygen wash that doesn’t require water or chemicals.
10. Cult Gaia
The ‘it’ bag brand of the moment is perfectly vegan-friendly, thanks to the sustainable bamboo, rattan and acrylic that comprise its handbags, which have become firm favourites with Instagrammers around the world – not only for their minimalist style, but also for their affordability.