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By Chiara Spagnoli Gabardi
Centuries of leather-crafting and designing has firmly placed Italy at the top of the global producers of handbags, and brands such as Gucci, Prada and Ferragamo are amongst the most coveted in the world. While these names are famous for their trend-setting style, a new brand in the land of pizza, pasta and purses is making a splash due to its dedication to sustainability: SPEETway bags.
SPEETway won us over when we discovered it selects only “eco conscious” suppliers, able to guarantee a low environmental impact, for example through legalized forms of disposal of waste processing and, when possible, through the use of recycled and biodegradable materials.
Eluxe met with its creator, Francesca Avesani, for an exclusive interview to learn more about her sustainable bags.
Sustainability is very important to you. Tell us more about how this applies to your company.
SpeetWay is very concerned about sustainability and ethics, hence all products are made in full respect of the environment and human rights. Each supplier is eco-friendly and can guarantee that the provided materials have a low environmental impact, and come from European companies that are certified ISO 9001. One of our suppliers has even received the “Investor in People” award. This obviously provides our brand with a greater reliability on the quality of each item, besides giving a sense of ease since everything is created without any (worker) exploitation.
How do you get inspired for your collections?
I admire the works of the great masters of design, both past and contemporary ones. I go to France very often and get captivated by the “coquette” style–(I’m especially inspired by) the Parisian bourgeoisie of 1968. So I try to make a trait-d’union between the world of Design and the world of Fashion.
In which ways is your brand a reflection of Italy?
Speetway bags are manufactured in Italy, adopting the handcraft traditions which take a long time to make (bags), but the result is outstanding and durable. All trims are in brass or nickel plate, all painted with non-toxic varnishes. As for the leather, it comes from the most refined places in Italy and is tanned and tinted without any use of chemicals. Each step of the manufacturing process is monitored (for sustainability).
What does the future hold for SPEETway?
I’m slowly approaching other countries. I am in negotiations now with a big Italian store based in Chantilly, which wants to place SPEETway alongside Gallo, Missoni and other Italian brands. That would be an important stepping stone and would also be a liaison with the entire Parisian influence on the SpeetWay style.