Clothes Fashion

Pitchouguina: Popping up Pretty

By Diane Small

Born in Russia and raised in Poland, Anna Pitchouguina knows what it’s like to struggle against the chill each autumn. But being Eastern European, she wants to look good doing it.

For that reason, her eponymous label, currently based in London, has presented some tiny laces, delicate beading and French lace to compliment the pure Italian wools that form the base for her latest collection.

“We fell in love with beautiful, rusty coloured French lace that we used to create delicate, romantic dresses, and obsessively used heavy thread roses embroidery for decoration,” she says.

To get the designs for the roses and embroidery and to add an urban touch to the range, Pitchouguina worked with illustrator Yelena Bryksenkova, who also created drawings that will embellish winter-themed t-shirts for the collection.

Currently stocked in boutiques in Shanghai, Dubai, Russia and Poland, Pitchouguina is likely to appear in a pop-up shop near you soon.

Londoners: you’re invited to the Pitchouguina Pop Up store at 64 Redchurch Street from the 26-31 August.

For more info, please click here.

Shoot Credits

Fashion:Β PitchouguinaΒ AW14
Photographes: Antonio Putini @ Camera Work London
Models: Daria @ Wondermodels
Make Up: Aneta Kostrzewa @ I-LIKE-PHOTO
Hair: Michal Bielecki @ Warsaw Creatives

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