Clothes Fashion

Pitchouguina: Popping up Pretty

By Diane Small

Born in Russia and raised in Poland, Anna Pitchouguina knows what it’s like to struggle against the chill each winter: wearing layers of heavy clothing that hide feminine curves and feel cumbersome. She also understands the joy that can come with shedding those layers, and her latest work is an ode to that feeling.

Anna’s eponymous label, currently based in London, has presented some tiny laces, delicate beading and French lace to compliment the pure Italian wools that form the base of this sustainable luxury collection.

“We fell in love with beautiful, rusty coloured French lace that we used to create delicate, romantic dresses, perfect for the coming warmer weather. We also obsessively used heavy thread rose embroidery for decoration – I felt they were a perfect complement to the lace,” she says.

To get the designs for the roses and embroidery and to add an urban touch to the range, Pitchouguina worked with illustrator Yelena Bryksenkova, who also created drawings that will embellish nature-themed T-shirts for the collection.

“Working with Yelena was something I always wanted to do, but I wasn’t sure how we could merge our talents,” says the designer. Then I had the idea of making the flowers, and the tee shirt illustration, and I’m really pleased with the results.”

Currently stocked in boutiques in Shanghai, Dubai, Russia and Poland, Pitchouguina is likely to appear in a pop-up shop near you soon. In fact, if you’re in London this summer, you’re invited to the Pitchouguina Pop Up store at 64 Redchurch Street from the 26-31 August. You’ll be able to view the collection with a glass of bubbles – the perfect antidote to this heat!

For more info, please click here.

Shoot Credits

Fashion:  Pitchouguina  AW14
Photographes: Antonio Putini @ Camera Work London
Models: Daria @ Wondermodels
Make Up: Aneta Kostrzewa @ I-LIKE-PHOTO
Hair: Michal Bielecki @ Warsaw Creatives

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Diane Small

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