By Chere Di Boscio
The truth is, many vegan brands are not at all sustainable. They use petroleum-based, non-recyclable, non-biodegradable materials to create fabrics that may not harm animals immediately, but in the long run, they do us all damage. And the fact is, it really doesn’t have to be that way, since there are so many great, natural and vegan friendly materials out there.
This is a fact that Amy Onyx knows well.
The new designer was frustrated at the lack of sustainable vegan fashions on the market and decided to do something about it. She’s now in the process of launching her own range of clothing, that will include chic, athleisure-wear styles for women in materials that she thinks are the bomb.
Included in the list of fabrics she’ll be using are Tencel (made from fast-growing eucalyptus trees), Bamboo (also a fast growing plant) and Modal (which is beech tree fibre). All the fabrics that Amy will be using are soft, durable and don’t leave microplastic pollution in our waterways when they’re washed.
But using vegan-and-eco-friendly fabrics isn’t the only concern Amy had when planning her line: she’s also on a mission to be socially conscious, too. All garments will be made in a factory close to Amy’s home in Chicago, which she has already inspected for safety and ethics.
Five percent of all profits from the line will be donated to various charities. That may not be anything too new -after all, loads of big brands (like those found on mapleprime.com) also give back. But Amy Onyx has an innovative idea that will benefit the environment: if you get tired of your Amy Onyx outfit and send it back to the company for resale, you’ll get 20% off your next purchase. “I want to bring more awareness about sustainability to customers,” Amy states. “And knowing that unwanted clothing can easily be repaired, recycled or resold is a part of that.”
But don’t think this clothing line is just about being all righteous – Amy is determined to bring feminine, edgy and original designs to conscious consumers. “Women are unique badasses…and we should be dressing like it!” she states.
While she’s already got some tee shirts produced with her logo, she’s planning much, much more: think slinky jersey tunics, jumpsuits, crop tops, mini dresses and comfy trousers that drape like a dream.
Obviously, starting a clothing line from scratch isn’t easy, and although Amy has great ideas and has sourced the production process she needs to make this happen, there is, of course, one thing missing: capital.
To help raise funds for her vegan fashion project, Amy has launched a Kickstarter campaign, and she’s hoping animal-free fashion lovers will give her a hand. You can pledge whatever amount you want, but if you give $50 or more, you’ll get one of the soft, sustainable tees you see above, a signed and numbered fashion sketch, and and most importantly, you’ll know that you’re helping to support a sustainable vegan fashion brand that supports your ethics.
For more information, please click here.
Full disclosure: this is a sponsored post
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