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By Arwa Lodhi
Maiyet: Paris Fashion Week AW14’s Ethical Best
Probably the most ethical of all the brands showing at Paris Fashion Week, Maiyet was founded by Kristy Caylor and Paul van Zyl. Whilst they were seeking traditional clothes-making methods in their travels throughout the world, the pair discovered a unique, centuries-old silk weaving technique in Varanasi, India.
Aware that these local craftsmen were limited by the trappings of their local economies and environments–heat, monsoons, and patchy access to electricity prevented the workers from fulfilling their production potential–Caylor and van Zyl decided to hire these workers to transfer their techniques into Maiyet’s modern fashion collections.
Today, the designing duo have partnered with Nest, a non-profit organisation (now based in Maiyet’s office) that focuses on developing sustainable artisan businesses and linking them with other Western retailers. According to Nest, without their support, India’s indigenous silk weaving would have all but disappeared.
Luckily, this same Indian silk work was on full display today in rich, glossy black, cherry red and olive toned frocks during Maiyet’s AW14 catwalk show. We loved the dainty lace diamond detailing and the sumptuous furs–faux, of course, in keeping with the Maiyet ethos.
See more of Eluxe’s picks of the best of the runway show below:
Campaign images maiyet.com
Runway images: vogue.co.uk