Clothes Fashion

Eluxe Pairs Up With The Abury Design Experience

By Chere Di Boscio

Since Eluxe was launched, we’ve been huge fans of Abury, the ethical German label with a heart. Amongst other projects, Abury has revived the art of creating embroidered eco-leather bags in small communities in Morocco, and has created a capsule collection of knitwear using pure Ecuadorian yarn.

If you love Abury’s designs, you’ll be delighted to know that you may have a hand in creating them yourself!


The brand has teamed up with Eluxe and Harper’s Bazaar Germany to create an opportunity for up-and-coming designers to help do what Abury does best: conserve artisanal traditions and cultures. The Abury Design Experience is a competition that offers emerging designers the chance to create an accessory capsule collection using traditional techniques from the culture of their choice.


The competition is open to  students in fashion or accessory design or recently established fashion or accessories designers who are able to beautifully combine  artisanal techniques,  cultural heritage, and of course, cutting-edge modern design. Entrants must be 21 or over, will have graduated from school no more than 5 years ago, and can be from any country. You must submit a design portfolio and a short video explaining why you want to be a part of the Abury Design Experience.


What You Could Win

10 designers will be selected by Harpers Bazaar Germany and Abury for the semi-finals, and two will be chosen as winners in the final round. One winner will be selected through online voting, and the other by a prestigious jury  that includes Kerstin Schneider, Editor in Chief, Harper’s Bazaar Germany; Diana Verde Nieto, the CEO Positive Luxury; and more.  These finalists will also  be featured in Eluxe Magazine online.

The two finalists  will receive a travel and production budget up to €5000 and will spend up to three exciting months either in Morocco or Ecuador, creating their collection with local artisans for roughly three months. The collections will be marketed and sold under the Abury label along with the name of the designer. Half of the profits will be re-invested into education projects in one of the countries mentioned.


Best of all, the winners will also become a part of Abury’s permanent design staff; will be featured on the Abury website; will travel to Berlin to attend several workshops and events provided by sponsors and partners, and will be featured in Eluxe Magazine’s printed edition.

Intrigued? Click here to learn more and apply!

Applications are now open until Sunday 8th March 2015. What are you waiting for?

Chere Di Boscio

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1 Comment

  • Reply
    Feb 20, 2015 at 10:16 pm

    I love the embroidered designs on Abury’s purses, I see them on Fashion Compassion all the time and adore them! This sounds like a great opportunity and experience for future designers. Can’t wait to see who wins and the products they create with the artisans!

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