Sure, underwired push up bras are sexy as heck. But there are loads of reasons why wireless bras are better. Read on to learn more!
By Diane Small
There’s no doubt that when you’re going for some full on sexiness, you might opt for a wired push up bra. And why not? For decades, they’ve been a staple in many women’s wardrobes, considered a sexy essential for achieving a lifted, youthful look.
However, as the conversation around body comfort, health, and wellness evolves, it’s becoming clear that ditching underwires for wireless bras might be a step toward not only a more comfortable lifestyle, but also better health.
Let’s explore why you might want to say goodbye to underwires for good and switch to wireless bras instead.
The Advantages Of Wireless Bras

1. Better Comfort
One of the primary reasons women are choosing to ditch underwire bras is comfort. The stiff metal wires often dig into the skin, especially after long hours of wear. This can lead to discomfort and even marks on the skin. Many women report feeling more free and relaxed when they switch to wireless bras or bralettes.
Without a rigid underwire, fabric can better contour to the natural shape of your body, reducing pressure points and providing a more comfortable fit that moves with you throughout the day.
2. Better Circulation
Underwire bras may not just be uncomfortable; they could also affect your health. Wearing an underwired bra for prolonged periods can interfere with the natural circulation of blood to the breast tissue. In some cases, this could cause long-term issues such as restricted blood flow, soreness, or even the development of fibrocystic breasts.
Wireless bras, on the other hand, provide support without constriction. This allows the blood to flow more freely, which is essential for overall breast health. The absence of tight wires reduces the risk of irritation. It also contributes to better overall circulation, making wireless bras a healthier choice for your body.
3. Reduction of Breast Pain
Many women experience discomfort or pain in their breasts due to underwires. This discomfort can be particularly pronounced during menstruation or pregnancy when hormone levels fluctuate, and the breasts are more sensitive. Underwired bras can exacerbate this sensitivity, placing pressure on tender areas.
Switching to wireless bras can help alleviate this pain by distributing support more evenly across the chest. Since they don’t apply constant pressure to sensitive areas, wireless bras may significantly reduce pain and discomfort associated with hormonal changes, making them an excellent choice for those dealing with breast tenderness.
4. Less Risk of Skin Irritation
Underwires often cause chafing or skin irritation. Especially when they shift out of place or poke through the fabric. The constant rubbing can lead to sore patches on the skin or even rashes. For women with sensitive skin, the discomfort can be unbearable.
Wireless bras minimise the chances of skin irritation by eliminating the metal components that cause friction. Soft fabrics such as organic cotton, modal or hemp are commonly used in wireless bras. These are all gentler on the skin, offering a soothing touch throughout the day. This makes wireless bras a great option for individuals with sensitive skin or those prone to rashes.
6. More Stylish Options
Yes, they used to be a frumpy hippy staple. But today, thanks to the growing demand, there’s a wide variety of stylish wireless bras available. From designer T-shirt bras to soft-cup bras and bralettes, there’s something for everyone—whether you prefer a more minimalist look or something more decorative.
Wireless bras also come in various shapes, sizes, and colours, so you no longer have to choose between comfort and fashion. Many women find that switching to wireless bras actually allows them to embrace a more relaxed and confident style, without feeling restricted by rigid fabrics or underwires.
7. Support For Active Lifestyles
If you’re active, you know how uncomfortable it can be to wear an underwired bra during exercise. Whether you’re doing yoga, running, or engaging in strength training, a rigid underwire can hinder your movement and add unwanted pressure to your chest.
Wireless sports bras, however, are designed to move with your body, providing comfortable support during various physical activities. With the support built into the fabric itself (rather than relying on metal wires), wireless sports bras allow you to stay active and comfortable, no matter the intensity of the workout.
8. More Sustainable Choices
As we all know, sustainability has become an important consideration for conscious consumers when they buy fashion. And the lingerie industry is no exception.
Wireless bras are often made with eco-friendly materials such as organic cotton, hemp, or silk, making them a better choice for environmentally conscious shoppers.
Moreover, without the metal components that underwire bras require, wireless bras have fewer elements to be disposed of at the end of their life cycle.
As the fashion world moves toward more sustainable practices, switching to wireless bras could be a small but impactful step in reducing waste.
9. Possibly Reduce Breast Cancer Risk
For decades, there have been rumours about a link between underwired bras and breast cancer. The theory is that underwire might block the flow of lymph fluid, so toxins aren’t adequately flushed out and instead build up in the body, leading to cancer.
To understand what’s behind this idea, let’s start by looking at how the lymphatic system works.
“The lymphatic system is made up of lymphatic vessels — which are similar to blood vessels — lymphatic fluid and lymph nodes,” says Deanna Attai, MD, associate clinical professor of surgery and member of the UCLA Jonsson Comprehensive Cancer Center. “Lymphatic fluid circulates through the lymphatic vessels and is rich in an immune cell known as a lymphocyte, which is important in the body’s response to bacteria and viruses. Lymph nodes, which are present throughout the body, serve as filters for lymphatic fluid.”
In addition, the lymphatic system maintains fluid levels in your body and transports nutrients from the intestines to your bloodstream, according to the Cleveland Clinic.
“The lymphatic channels are also where the body gets rid of bacteria, viruses and even cancer cells,” says Marisa Weiss, MD, founder and chief medical officer of Breastcancer.org. “The lymph nodes in your armpit filter out this ‘trash’ — similar to how the filter basket covering a sink drain catches hair and debris to stop it from going down the pipe. Then, your immune system attacks anything in the lymph nodes that’s not supposed to be there.”
It sounds plausible. After all: “Underarm lymph nodes (where wired bras may constrict blood and lymph flow) may be the first place that breast cancer spreads,” Dr. Attai says.
While the jury is still out on the relationship between breast cancer and wired bras, isn’t it better to be safe than sorry by choosing a wireless bra?
Conclusions
There’s no denying that underwire bras have had their place in history. But with modern alternatives offering better comfort, support, and overall health benefits, it’s clear that wireless bras are the future. From reducing breast pain to promoting better circulation, these bras offer a more natural and comfortable fit that many women are now opting for.
The Best Sustainable Wireless Bras To Try

Whether you’re hitting the gym, going out on a date night, or painting the town red with girlfriends, Nudea has a wireless bra for you!
Made with 100% OEKO-TEX certified ribbed organic cotton, the range has everything you’ll need for daily living, from bralettes and T-shirt bras to sports bras.
Prices: From around $60
One of the best organic underwear brands for: Everyday use.
