There is no denying it – fur is cruel. 85% of the fur industry’s skins come from animals living in captivity in factory fur farms, as Stella McCartney well knows. The vegan designer prioritises  the welfare of the animals above all.

That being said, the decision to include faux fur in her own designs has not been without much debate. Stella didn’t want to encourage people to use real fur by making a ‘fur look’ chic. Ultimately, she decided to put a ‘Fur-Free-Fur’ label on the outside of faux fur garments, just in case anyone has any doubt about what the coats are really made from.

Stella urges her customers to care for their items responsibly, washing rarely, and  never throwing them away. Her faux fur can easily be upcycled into pillow cases, toys or even rugs, when they’re at the end of their lifecycle.

Like Calcaterra, Stella has also started working with Ecopel (more of which below), a company that makes faux fur from recycled plastic bottles.

eco friendly faux fur brands eco friendly faux fur brands