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By Arwa Lodhi
Once infamous for her comments about how rhino horn ‘does the job’ for keeping her hair healthy (though from what we can see, extensions are her real ‘beauty secret’), Elle Macpherson has since tried to clean up her image by apologising for that statement, and has now also helped to introduce an eco friendly supplement to the market, called THE SUPER ELIXIRÃ¢â€ž ¢.
Produced by WelleCo, the brand recommends biodynamic product be consumed daily, blended into to yogurt, juice or water–so long as it is not heated.
The idea behind the product is to increase alkalinity in the body, as well as to infuse it with vitamins, minerals and trace elements.
Comprised of biovailable alkalising super greens, Chinese herbs, digestive enzymes and members of the maitake mushroom family, this powder was created by Nutritional Doctors, this product is designed to keep your body within a desired alkaline range, and its ingredients include: Certified Organic Barley Grass1*, Certified Organic Wheatgrass, Pineapple, Apple, Certified Organic Alfalfa, Spinach, Goji Berry, Apple Pectin, Fructo oligosaccharides (FOS), L-Glutamine, Linseed Meal1, Psyllium Husk, Lemon, Lime, Beetroot, Carrot, Natural Pineapple Flavour, Natural Lime Flavour, Xylitol (sweetner), Acai, Pomegranate, Calcium Citrate, Papaya, and many others.
While we welcome Ms Macpherson’s new organic approach to beauty, we reckon anyone who downs a glass of warm water with lemon every morning and eats a fairly healthy diet will derive the same benefits–and save themselves the $135 they’d spend on the Elixir.
For more information about Elle Macpherson and the Super Elixir, please click here.