Beauty Makeup

Fashion Week Runways Go Nude

By Chere Di Boscio

It all started in New York, when Alexander Wang’s runway models had noticeable bags under their eyes and just-woke-up hair. Then, at Proenza Schouler, fresh, dewy country girls pervaded the catwalk, with simple hairdos and barely-there makeup. But Paris Fashion Week confirmed the trend: the hottest makeup look is, well, no makeup.


Balmain SS14

Nowhere was this more evident that the Balmain runway. Rosie Huntington-Whiteley, Georgia May Jagger and other top models showed their natural beauty with barely-there makeup: just dabs of concealer under the eyes, inner corners, and around the brow bone; curled eyelashes (no mascara!) and a bit of powder.


Proenza Schouler

What’s most surprising is how young some of the girls look, and how refreshingly imperfect. A rare thing in the age of Photoshop, and indeed, as such tools become increasingly available, and as even Facebook and Instagram pictures are altered and edited, it seems that there’s good reason natural is the new glam–only the truly chic and confident can risk being denuded of all artifice.


This nude look nothing new for les Parisiennes, who are horrified by overdone blowouts and heavy makeup, shunning these for a tousled chignon, some foundation and maybe a statement lipstick, but that’s it. Of course, perfume is always a must, but overdone is never done, and now it seems the rest of the world is beginning to agree.


Alexander Wang SS14

Images: Beauty Press


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