Fashion Week Runways Go Nude

By Chere Di Boscio

It all started in New York, when Alexander Wang’s runway models had noticeable bags under their eyes and just-woke-up hair. Then, at Proenza Schouler, fresh, dewy country girls pervaded the catwalk, with simple hairdos and barely-there makeup. But Paris Fashion Week confirmed the trend: the hottest makeup look is, well, no makeup.

Balmain SS14

Nowhere was this more evident that the Balmain runway. Rosie Huntington-Whiteley, Georgia May Jagger and other top models showed their natural beauty with barely-there makeup: just dabs of concealer under the eyes, inner corners, and around the brow bone; curled eyelashes (no mascara!) and a bit of powder.

Proenza Schouler

What’s most surprising is how young some of the girls look, and how refreshingly imperfect. A rare thing in the age of Photoshop, and indeed, as such tools become increasingly available, and as even Facebook and Instagram pictures are altered and edited, it seems that there’s good reason natural is the new glam–only the truly chic and confident can risk being denuded of all artifice.

Of course, that’s not to say that a nude look doesn’t require makeup at all – it does – but it’s a distinctive touch with a distinctive palette. There are lots of nude makeup tutorials and products you can see here, for example. But the point is: sometimes, makeup steals the show on the runway. A good example is how Vivienne Westwood seems to insist, season after season, on circling her model’s eyes with huge O’s – it’s distracting!


These nude makeup looks allowed the clothes to really shine – especially vital since much of what we saw on the runways this season was fairly simple: classic cuts in monochrome or neutral palettes, for example.

This nude look nothing new for les Parisiennes, who are horrified by overdone blowouts and heavy makeup, shunning these for a tousled chignon, some foundation and maybe a statement lipstick, but that’s it. Of course, perfume is always a must, but overdone is never done, and now it seems the rest of the world is beginning to agree.

Alexander Wang SS14

Images courtesy Beauty Press


Chere Di Boscio
Latest posts by Chere Di Boscio (see all)
Share this page: 

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top