By Noa Ben-Moshe
Woohoo! Catwalks are going vegan. No longer are we limited to seeing a few vegan brands on the runway during global fashion weeks. Instead, we vegans (and non-vegans alike!) can enjoy full-on vegan fashion weeks, where not only are the clothes 100% animal friendly, but the makeup and hair looks are, too.
Below, I outline some of the hottest makeup looks from vegan fashion weeks, and show you how to replicate them with gorgeous vegan products!
Vegan Fashion Week LA
Possibly the best known event is Vegan Fashion Week in Los Angeles, dedicated to elevating vegan, ethical fashion globally. “I created a collective runway with curated designer pieces from across the globe to show vegan alternatives that are ethical, sustainable and elevated,” says Vegan Fashion Week creator Emmanuelle Rienda. “We showcased Piñatex pineapple leather, apple leather, eco-friendly faux fur by Ecopel, faux wool, cork exotic skins and more.”
One thing that really surprised me about this show was that literally EVERYTHING there was vegan – even the models! The makeup looks in the show, created by none other than Kat Von D Beauty, featured heavily shadowed eyes and bold red lips, as you can see below.
Want to get that VFW makeup look? Just keep reading!
Vegan Fashion Week: Get The Makeup Look
Kat Von D sent a strong message: red lips are in, and matte skin is out! It’s pretty remarkable how red lips suited all the models, no matter what their skin tone.
The models’ skin in VFW was super glowing and healthy! To achieve this, try Fruit Pigmented 2nd Skin Foundation by 100% Pure- it will provide you with medium to full coverage makeup that conceals all imperfections. Comes in 7 shades, too!
Contour is huge these days, and it was noticeable on the VFW runway. The Sculpt & Glow Contour Duo by Lily Lolo is a best seller for a good reason: it gives nature a helping hand, casting your features in their best light.
Eluxe team LOVES a good, natural black mascara- you simply can’t go wrong with it! Lately, in the green beauty community, there is a huge hype around this amazing mascara by the vegan brand Pacifica, and for a good reason: It does the job perfectly! It has a lush serum that conditions your lashes, it’s buildable and smudge-proof, you can easily control the desired look you want to achieve with its magic wand and its wonderful, healthy 7 in 1 formula.
A dramatic brown-reddish smoky eye was the star of VFW- and to achieve it all you’d possibly need is this eyeshadow palette from PHB Beauty. It has a pure mineral formula with long-lasting pigments and will make your eyes pop instantly.
Thick, defined brows conquered VFW, and this eyebrow pencil by Eye of Horus would be great to achieve it. It is formulated using Coconut and Candelilla wax as a foundation and contains castor oil for strengthening and growth. The twist-up applicator assists with product control, and a spoolie brush combs through colour. Oh, and it is waterproof and smudge-free! I have one of these on hand at all times (mainly for the great spoolie), and love to use the actual on special occasions, as I already have quite full brows.
The first thing I noticed in the makeup looks in VFW was the gorgeous, sensual bold lip. I absolutely love that red shade, and to me, it seems like Axiology’s lipstick in Worth would be the perfect natural dupe.
Runway V, New York
The second major vegan fashion event this season was Runway V, in New York City. Here, vegan fashion brands showed stunning outfits highlighted by makeup looks designed by MUA Andrew Sotomayor. He created two different makeup looks for vegan and cruelty free designers Pelush and Saint Vegan by using W7 Cosmetics’ Very Vegan collection. The Very Vegan collection is certified by The Vegan Society, and features a range of on-trend, vegan-friendly cosmetics for those who follow a plant-based lifestyle.
Andrew says: “I’ve been eating only vegan foods since 2013, and I’m so glad that it’s become so much easier to find amazing makeup without any animal ingredients at all.” He’s very grateful that more and more people are turning to fully vegan makeup and beauty brands: “I wanna say thank you to everyone who gives vegan makeup a try. It’s all about being kind to animals. W7’s Very Vegan steps…it…up…! They went way above and beyond the finished products not tested on animals line that a lot of other brands claim, and they still made some quality products!”
Here, he describes how to get the looks he created for two vegan fashion brands, Saint Vegan and Pelush.
Look #1 – Saint Vegan
Andrew says: “I wanted the makeup for Saint Vegan to reflect the CMYK color palette and the unexpected materials Moreno Ferrari used (included up-cycled parachutes!). I wanted the eyes to be a treasure trove of color and sparkle, featuring smudged black eye shadow from W7’s Very Vegan Naughty by Nature Palette, plus a hint of Camille Blue cream eye shadow from Cai Para Mi, neon yellow moon and star shaped glitters from Cai Cosmetics, mini Swarovski crystals, and real 24K gold flakes!”
You can see Andrew’s makeup kit for these looks in the image above. All makeup used by Andrew is W7 Very Vegan unless otherwise specified.
Key Products Used
Real 24K Gold Flakes were tapped at the inner corners of the eyes.
Cheeks: Contour Palette for under cheekbones
Lips: Lovely Lilac
Look #2 – Pelush
“Every real fur coat that’s ever been made has used dozens and dozens of animals per piece, and they look super old-fashioned. But Anna Tagliabue’s Pelush collection is incredibly beautiful and fashion forward, without harming any living creatures. To me, I wanted the makeup look to feel equally luxurious and rebellious. Using the W7 Very Vegan collection, I created a rock and roll inspired, sexy, smokey eye paired with a perfect fleshy pink lip. This look works great on every skin tone,” says Andrew.
Key Products Used
I wanted the look to be both reminiscent of the rock and roll, CBGB days of the Lower East Side, but polished and elegant. I smudged black gel liner along the lash line and lid, then layered black eye shadow on the lash line and smudged that all over the lid. To create a mess-free alternative to eye gloss, I layered a shimmer taupe shadow on the inner half of the lids to catch just a bit of light and mimic that cool, “grease black” eye look. It’s a bit of 90s grunge, but super upscale.
Eyes: Naughty By Nature Eye Shadow Palette-Smoke (black) used on the lash line and lid; Bud (shimmer taupe) used on the inner half of the lid; Tranquil (matte nude pink) used on the crease
Face: W7 Very Vegan Contour Palette for under cheekbones
Lips: W7 Very Vegan Lipstick in Loveable Lily
I hope you enjoyed these makeup looks! Which was your favourite? Let me know in the comments!
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