By Natasha Salem
Being an actor and heartthrob just isn’t enough for Entourage star Adrian Grenier: he’s dedicated himself to becoming an eco-advocate too. After contemplating how he could best use his fame to the planet’s advantage, he collected a real-life posse of friends, actors and experts to come together on his environmentally focused TV show, Alter Eco.
The eco-lifestyle and makeover series premiered on Planet Green in 2008, and is still going strong. “It’s a show about finding creative ways to have fun that happen to be good for the environment,” he says. Easy, accessible and creative, the solutions suggested can be applied to our lives in easiest of ways.
Yet, in the 21st century, a TV series itself isn’t enough to really connect with an audience, so Adrian and film producer Peter Glatzer joined forces in 2009 to create the multi-media platform, SHFT www.shft.com, whose aim to to allow the public to approach sustainable living in a more accessible format. The website features video, design and fashion inspiration to encourage all-round, better green lifestyles.
Importantly, Adrien doesn’t just make programs about how others can help the environment, but he practices what he preaches too. He’s been active in several eco-campaigns on several issues, ranging from climate change to saving the endangered bluefin tuna, and he’s as green as he can be in his personal life–to site just a few examples, his house is surrounded by plants and trees he dug in himself; he drives a hybrid car, and his home is energised by solar panels.
He even launched a beer business, called the Churchkey Can Co, which offers beer in 100 percent recyclable steel cans, which instead of using pull tabs (which can harm wildlife), use an old-fashioned churchkey instead. Grenier insisted on steel cans because these have a higher recycling rate than aluminium, and because recycled steel saves 75 percent of energy compared to raw materials.
How did this star become so eco-conscious? He cites his mother, who met his father in a commune and ‘was a bit of a hippy,’ as a huge inspiration in his eco-awareness, claiming that she raised him surrounded by greenery (in New Mexico) and always pointed out the importance of clean air, water and living habitats, not just locally, but globally.
There’s nothing more globally important than water, and Adrian is obsessed with it – or more specifically, with oceans. His Lonely Whale Foundation works to advance education and empathy for ocean health and marine life, and for his ocean conservation efforts, he received the 2016 Paul Walker Ocean Leadership Award in 2016.
“I recognize that we have an opportunity to create real and lasting change that will benefit our marine environment and ultimately ourselves,” he added. “We have a long way to go to create the impact we seek but by working together, and through unique storytelling…I’m optimistic about the future of Earth’s marine species,” he said, typically positively, in a speech when he won the Paul Walker Award.
Talented, kind to animals, gorgeous and he loves his mama? The man couldn’t be more perfect.
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