Articles Magazine

Time for Nature: Jaeger-LeCoultre & UNESCO

Calving_Glacier Bay National Park(USA)©Mark Kelley

By Lora O’Brien

Covering 3.3 million acres of rugged mountains, dynamic glaciers, temperate rainforest, wild coastlines, and deep sheltered fjords, Glacier Bay National Park is a highlight of Alaska’s Inside Passage and part of a 25-million acre World Heritage Site-one of the world’s largest international protected areas. From summit to sea, Glacier Bay offers limitless opportunities for adventure and inspiration

So what’s that got to do with watches?

Well, we could get creative and say ‘it’s time’ to conserve this pristine part of the world. But in less poetic and more practical terms, Swiss luxury watchmaker Jaeger-LeCoultre has just joined  forces with UNESCO to help conserve this corner of Alaskan wildlife. In fact, since 2008, Jaeger-LeCoultre and UNESCO have been working together to protect the 47 marine sites appearing on the UNESCO World Heritage list.

Puffin Gathering_Glacier Bay National Park(USA)©Mark Kelley Brown Bear Beach_Glacier Bay National Park (USA)©Mark Kelley Glacier Bay National Park(USA)©Mark Kelley (3)

Most recently, to reassert its long-term commitment to environmental protection, the watch brand has made a short video on Glacier Bay National Park (USA) entitled The Guardians, recognising the work of scientists and project managers that preserve the site. But in addition to that, Jaeger-LeCoultre provides direct financial help to the world heritage programme.

Humpback Whale_Glacier Bay National Park(USA)©Mark Kelley

Glacier Bay National Park(USA)©Mark Kelley (2) Puffin run_Glacier Bay National Park(USA)©Mark Kelley

For example, in 2013, they made a direct donation of 20,000 US dollars dedicated to protecting the Fernando de Noronha nature reserve. Their recent purchase of a dinghy will facilitate implementation of a regular surveillance programme aimed at evaluating the state of conservation of maritime areas and combating illegal fishing activities.

Humpback Whale protection project_Glacier Bay National Park(USA)©Mark Kelley

Educating people about the importance of environmental conservation is another priority for the watchmaker. The President of Jaeger-LeCoultre, Philippe Bonay, and World Heritage Marine Programme coordinator, Fanny Douvere, invited a group of influential guests and friends to their New York based boutique last April, to educate people about the importance of preserving the Glacier Bay National Park. At the same time, a group of photos were displayed, showing the stunning beauty of the park.

Making off video Glacier Bay National Park (USA)©Mark Kelley Ice field(2)_Glacier Bay National Park(USA)©Mark Kelley Making off video Glacier Bay National Park (USA)©Mark Kelley (2)

These incredible shots by photographer Mark Kelley really are worth a thousand words, and evoke another connection between watches and national parks, as these represent two of the greatest and rarest of luxuries which, once gone, are gone forever: time and nature.

Seals_Glacier Bay National Park(USA)©Mark Kelley Marine mammal biologists going on board of the boat_Glacier Bay National Park(USA)©Mark Kelley Ice field_Glacier Bay National Park(USA)©Mark Kelley

You Might Also Like

No Comments

Leave a Reply