Eco decor Homes & Tech

Armani Casa: Eco in Milano

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By Chiara Spagnoli Gabardi

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After ten years in the industry, Armani Interior Design has presented its latest collection in the prestigious Milanese interiors fair, the Salone del Mobile. The minimalist and hip Armani Headquarters, in Via Bergognone, has become the precise stage for presenting this new ultra-chic, eco-friendly interior design dimension, where printed plexiglas platforms appeared to float on dark stands in a museum-style display. Every piece of clean-lined furniture is illuminated with strong under-lighting to frame the furniture and objects on display, emphasising the solid materials and slick design of each piece.

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Giorgio Armani has chosen to promote sustainability in this collection in tribute to our planet and all its multifaceted beauty; the concept behind the new collection is ‘an ode to nature’. This ode is expressed in the use of unusual yet highly eco-friendly materials, such as smooth, striped, banana tree finishes (the wood is gathered after the crops are cut) and tamo, the Japanese ash wood whose grains seem to reproduce the movements of sand in Zen gardens.

Every piece of furniture uses extremely simple elements, trademarks of the Armani brand, but becomes evocative of distant worlds, rich in tradition – like Nepalese carpets and kilims, woven with an ancient artisan skill that generates sophisticated abstract patArmani Casa_Lifestyle_Galileoterns in beautiful, natural shades. Vintage becomes glamorous, through the wardrobes inspired by old trunks, made in tamo; just as the elegant daybed is, which stems from the previous Engadin model. Indeed, another important ethical trait of the collection is the importance given to art and artisanal craftsmanship, both of which are closely interwoven in Armani/Casa’s vision of interior decoration. Thus, decorative pieces such as flamed glass vases are entrusted to the experience of Murano glassworks, for example.

The breathtaking use of natural materials and praise for the traditionally made decorative pieces we’ve seen here are a hopeful sign that Mr. Armani will continue his dedication to the environment of this collection into all elements of his work, both in home and clothing design.

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1 Comment

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    Apr 27, 2013 at 6:37 am

    I love the Armani Casa collection. It is very sexy and hip, yet discerning at the same time.

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