Articles Magazine

K Power! Could the Kardashians Help Ethical Fashion?

By Arwa Lodhi

20 minutes. That’s the exact time it took for Kylie Jenner‘s $29 orange hued, vegan friendly lip kits to sell out. We’d like to think it’s because people are simply super keen to buy cruelty-free makeup, but let’s face it – these flew off the shelves thanks to Kardashian power. That the lipsticks were vegan friendly is practically an afterthought. But is that a bad thing?

Celebrities have influence over what we buy and even how we think. Whatever Instagram stars like Alexis Ren or actresses like Selena Gomez wear in their social media feed pics sells out in hours. Meryl Streep’s video condemning Donald Trump for ‘bullying’ a handicapped man went completely viral. But imagine – rather than  wearing mainstream fashion labels like Ren and Gomez do, or instead of focusing on on man’s bullying tendencies, what if celebs banded together to draw attention to the serious issues addressed by the Ethical Fashion movement: namely, environmental degradation and modern slavery?

Ethical Fashion

You may not think of it as such, but the people who make our fast and cheap clothing are just that – modern slaves. The wages they’re paid are barely enough to keep them alive, and their working conditions are abhorrent. In 2011,  workers in a Cambodian garment factory suffered a mass fainting  after the grounds were sprayed with insecticide, for example. This was just one of several incidents of its kind in the garment industry in just a few months, but not a single big mainstream news outlet reported it.

If you care about whether your lipstick is tested on animals, wouldn’t you also like to know if your clothing contains harmful chemicals which seriously hurt those who made those garments for you, too? If you’re concerned about animals, surely you’re concerned about human welfare, too?

Ethical Fashion

Ok, we admit, these subjects are a bit of  a downer. But we needn’t get into the grim details to make a difference. I mean, what if a Kardashian were hired to wear some ethically made, eco friendly clothing, with a little hashtag about how it feels good to #makeadifference or something? That would certainly work, making ethical fashion seriously du moment. But the problem is that most truly sustainable labels are really small – and the ones you find in malls and on the high street almost always put profits before people. Oh, and most celebrities’ egos are big. Given the Kardashians charge a fortune for even a fleeting Instagram promo, having them tout a small clothing label for a reasonable fee is highly unlikely. So what to do?

Remake, a company founded by Ayesha Barenblat, is one ethical fashion label  that’s trying to use the power of social media to make fast, unethical fashion uncool. They know that behind the $1.2 trillion dollar industry, there are horrendous human rights and environmental issues that few want to discuss – and indeed, the Kardashians are guilty of using sweatshop labour in their products, but this barely makes headlines.

fashion-remake-lead-image

Remake challenges celebrities with their own labels to source their fabrics from sustainable fibres and to pay the people who put their ranges together with Fair Trade wages. Since it seems every celeb worth their salt, from Beyonce to the Weekend, is launching a collection of some kind, we need to ensure those influencers are leading by example and make  their eponymous lines more ethical. Because generally, they are so not – for example, Beyonce’s Ivy Park label has not only been accused of using sweatshop labour, but she’s also in cahoots with Topshop to sell the line. If you’ve been following Eluxe’s articles, you may know that Topshop boss Philip Green not only avoids paying taxes by residing in Monaco, stole over £500m worth of pension funds from employees of his BhS store, but has also been accused  of using sweatshop labour to make clothing for his Arcadia group.

Clearly, we here at Eluxe are very happy to name and shame companies that pretend to be ethical but aren’t, but Barenblat aims to keep it light: “we want the next generation of designers to see that they’re part of something bigger than seasonal collections, that their designs have the power to positively impact consumers and makers’ lives. The aim is based on the understanding that when we come face to face with the makers, empathy and a sense of responsibility grows. And when we bring these stories back home, positive change begins.”

These stories need to be told to Millennials, mainly. There are 80 million of them in America alone, with $200 billion in yearly spending power. And the best part? 75% of them say they’d rather shop brands that make a difference by giving back to society or being gentle on the earth. Personally, I think that’s one reason Kylie’s vegan lippies sold out so fast, as opposed to, say, the (apparently also  sweatshop made) Kardashian fashion line. Ethics do matter.

Whilst Kim seems to care only about Kim and Kendall has drunk deeply of the fashion Kool Aid, Kourtney seems to at least try to eat vegan and organic food, and Kylie Jenner is off to a good start with her vegan and cruelty free lipstick line. So why not shift that caring into a line of fashion that’s cruelty-free, too? If Yeezy can successfully move an Adidas collection of boring $300 hoodies that look like they come from Walmart, think of what Kylie could do for a gorgeous, Fair Trade organic fashion brand  in just one selfie.

We do have hope. We know millennials are scared of a future full of conflict over resources and increased pollution. We know they want to make kinder decisions when they shop, but need better information. This info may not come from a Kardashian, unless they’re paid. Or care. Soft spoken Kylie has been named the most influential of the Kardashians, because apparently she’s ‘the most relevant’.  So come on Kylie, educate yourself on retail ethics, and get out there and spread the word – you’ll make more of an impact than you can imagine!

Images: Instagram, Kylie Jenner Lipstick  Main image: E online

This site uses affiliate links with brands we trust, and if you make a purchase using a link, we may receive a commission.

Did you enjoy this post? Want to show your gratitude? Please support us on Patreon!

Patreon logo Become a Patron

Loading...

1 Comment

  • Reply
    5. Times The Kardashians Supported Ethical Fashion, Beauty & Wellbeing – Ethical Girl London
    Oct 13, 2018 at 12:28 pm

    […] modern day contraptions. So – I was intrigued when I came across a couple of articles on Eluxe and Veg News posing the tentative question – could Kim Kardashian actually help rather than […]

  • Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    This site uses affiliate links with brands we trust, and if you make a purchase using a link, we may receive a commission.

    Privacy Policy

    The Eluxe privacy policy applies to all your personal information, given and received. Personal information is information that might identify you, like your name, address, phone number, email, or website. When you visit our site, we may gather information about you such as your name, email, cookie information, and IP location. We may contact you regarding your preferences for information and updates. This information allows us to honour your requests for products and services and to improve our service to you. We never share or sell your personal information, unless we need to do so in order to provide a product, information or service that you have requested. Please note that no data transmission over the Internet can be guaranteed to be 100% safe, thus, we cannot warrant that your information will be absolutely secure. Eluxe Magazine has a variety of safeguards – technical, administrative, and physical – in place to help protect against unauthorised access to, use, or disclosure of user information. We guarantee adherence to industry best practices that ensure complete security, and we fully comply with all federal regulations. If we change our privacy policy, we will tell you.

    Copyright

    All material on our site is original unless stated. Original content is fully copyrighted and may not be reproduced without permission. We make every effort to ensure all published images respect appropriate copyright. Should there be any issue, please contact us immediately.

    Third party links

    Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

    Eluxe Magazine uses affiliate links throughout the site. We may be compensated if readers click on those links. We only provide links to products and services we genuinely like and trust.

    Our Site will also occasionally contain links to, and quotations of, material from other sites. Eluxe Magazine is not responsible for the content or the privacy practices of other sites and expressly disclaims any liability arising out of such content or practices. We encourage our users to be aware when they leave Eluxe Magazine’s Site, and to read the privacy statements of any website that may collect personally identifiable information. Some of the links found on our site may be links that have been paid for by the sponsor. Under no circumstances does Eluxe Magazine accept responsibility for, nor shall Eluxe Magazine be liable for any violation of personal or proprietary rights of you and/or any third party (including, but not limited to, copyright, trademark, patent, service mark, misappropriation, unfair competition, trade secrets, privacy publicity rights, etc.), false advertising that is harmful, or violates any law or governmental regulation and/or any media that may constitute libel or slander of any person or entity or infringe upon or violate the right of privacy or any other right of any person or entity arising out of content, practices, or other media of any third party links.

    Eluxe Magazine is not responsible for the content or the privacy practices of other sites we link into and expressly disclaims any liability arising out of such content or practices. Under no circumstances does Eluxe Magazine accept responsibility for, nor shall Eluxe Magazine be liable for any damages or detriment arising out of content, practices, or other media of third party links.

    Editorial Statement and Disclaimer

    The views expressed at here are the views of the Eluxe staff and do not necessarily represent the views of Eluxe sponsors and/or partners. Eluxe content is for informational and entertainment purposes, and any views expressed should not be accepted as a substitute for qualified expertise. Though we make every effort to provide accurate information, it is up to you, the reader, to use Eluxe’s content responsibly; in return, we promise to publish responsibly. We stand by our content, our writers, and our editors. In the rare case we make a mistake, we will take whatever reasonable course of action we can to acknowledge and correct it.

    Disclaimer and Limitation of Liability

    EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS AND CONDITIONS, YOU EXPRESSLY UNDERSTAND AND AGREE THAT THE SITE, CONTENT, PRODUCTS AND/OR SERVICES ON THE SITE ARE PROVIDED “AS IS” AND ON AN “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW AND EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS AND CONDITIONS, TGT DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. ELUXE MAGAZINE DOES NOT REPRESENT OR WARRANT THAT THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT ANY DEFECTS WILL BE CORRECTED, OR THAT THE SITE OR THE SERVER THAT MAKES THE SITE AVAILABLE ARE FREE FROM VIRUSES OR ANYTHING ELSE HARMFUL. FURTHER, EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS AND CONDITIONS, ELUXE MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY, ADEQUACY, USEFULNESS, RELIABILITY, OR COMPLETENESS OF THE SITE, PRODUCTS, SERVICES, CONTENT, THE CONTENT OF ANY THIRD-PARTY SITE LINKED TO OR FROM THIS SITE, COMMENTS, INFORMATION, INFORMATION PROVIDED BY OUR VENDORS, OR ANY OTHER ITEMS OR MATERIALS ON THE SITE OR LINKED TO FROM THE SITE.

    ELUXE ASSUMES NO LIABILITY OR RESPONSIBILITY FOR (A) ANY, ERRORS, MISTAKES OR INACCURACIES OF THE CONTENT, PRODUCTS, SERVICES, INFORMATION, SITE AND MATERIALS SET FORTH ON OR MADE AVAILABLE THROUGH THE SITE, (B) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO OR USE OF THE SITE, PRODUCTS, SERVICES OR ANY THIRD PARTY SITE(S), PRODUCTS OR SERVICES, (C) ANY UNAUTHORISED ACCESS TO OR USE OF THE SERVERS THAT HOST THE SITE OR ANY THIRD PARTY SITE(S) AND/OR ANY AND ALL PERSONAL INFORMATION STORED THEREIN, (D) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SITE OR THIRD PARTY SITE(S), (E) ANY BUGS, VIRUSES, TROJAN HORSES OR THE LIKE, WHICH MAY BE TRANSMITTED TO OR THROUGH THE SITE OR ANY THIRD PARTY SITE(S) BY TGT OR ANY THIRD PARTY, AND/OR (F) ANY ERRORS OR OMISSIONS IN THE NETWORK OR ANY CONTENT, INFORMATION AND MATERIALS (INCLUDING BUT NOT LIMITED TO THIRD PARTY SITE(S)) OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY OF THE FOREGOING.

    NO PERSON (INCLUDING ANY AGENT, DEALER OR REPRESENTATIVE OF ELUXE MAGAZINE) IS AUTHORISED TO MAKE ANY REPRESENTATION OR WARRANTY CONCERNING PRODUCTS AND BY USING THIS SITE, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE NOT RELIED ON ANY OTHER WARRANTIES OR REPRESENTATIONS.

    IN NO EVENT SHALL ELUXE OR ITS SUBSIDIARIES, AFFILIATES, AGENTS, SUPPLIERS, VENDORS, MANUFACTURERS OR DISTRIBUTORS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF USE, DATA, REVENUE OR PROFITS, BUSINESS INTERRUPTION, OR LOSS OF BUSINESS OPPORTUNITY OR GOODWILL, ARISING FROM OR IN CONNECTION WITH (A) THE USE OF, OR INABILITY TO USE, THE SITE; (B) THE PROVISION OF OR FAILURE TO PROVIDE SERVICES, PRODUCTS, MATERIALS, CONTENT, OR SOFTWARE AVAILABLE FROM, ON OR THROUGH THE SITE OR ANY THIRD-PARTY WEBSITE(S); OR (C) THE CONDUCT OF OTHER USERS OF THE SITE, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, EVEN IF ELUXE MAGAZINE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. YOU ASSUME COMPLETE RESPONSIBILITY FOR YOUR USE OF THE SITE. YOUR SOLE REMEDY AGAINST TGT FOR DISSATISFACTION WITH THE SITE OR ANY CONTENT IS TO STOP USING THE WEBSITE. THAT SAID, IF ELUXE MAGAZINE IS FOUND TO BE LIABLE TO YOU FOR ANY DAMAGE OR LOSS ARISING OUT OF OR WHICH IS IN ANY WAY CONNECTED WITH YOUR USE OF THE SITE, ANY CONTENT, OR PURCHASE OF ANY PRODUCTS OR SERVICES ON OR THROUGH THE SITE, ELUXE MAGAZINE’S LIABILITY SHALL NOT EXCEED $100.00 IN THE AGGREGATE.

    These Terms of Service (together with our Privacy Policy, which is expressly incorporated herein by reference and which can be accessed on this Site, and any other terms that may appear on the Site from time-to-time) contain the entire understanding between you and us with respect to your use and access of this Site, and supersede all prior agreements, terms, conditions and understandings, both written and oral, with respect to such use and access of the Site. No representation, statement or inducement, whether oral or written, not contained in these Terms of Service (and any other terms that may appear on the Site from time-to-time) or the Privacy Policy shall bind any party to this agreement. No additional or different terms or conditions will be binding upon us unless expressly agreed to in writing by an officer of ELUXE MAGAZINE. No other representative has any authority to waive, alter, vary or add to these Terms of Service. Before using this Site please read through all referenced documents carefully.

    Aggregate information (non-personally identifiable information)

    Eluxe Magazine may, from time to time, automatically collect aggregate information about our visitors to our advertisers, sponsors, promotional partners and affiliates. This aggregate information includes, but is not limited to, IP addresses connecting to our site, how many persons visited a particular page or activity, dates and times of image uploads, device characteristics, operating system, browser type, type of connection, page and image viewing statistics, and incoming and outgoing links.

    Like most websites, we use log files to store this information. None of this automatically collected technical information is associated with any identified person at the time it is collected, but it could be associated with you under two circumstances: First, if you choose to give us personal data about you as described above, the technical information we collect that would otherwise be anonymous could instead be logged as coming from you. Second, if we are required to disclose our server logs as a result of a subpoena or other legal process, some third party such as your internet provider could match our anonymous technical information with you, using information beyond what is found on our servers.

    Eluxe Magazine may use cookies, web beacons, pixel tags, or other anonymous tracking information to improve our server’s interaction with your computer, and we may partner with third party advertisers who may (themselves or through their partners) place or recognise a unique cookie on your browser. These cookies enable more customised ads, content, or services to be provided to you. To trigger these cookies, we may pass an encrypted or “hashed” (non-human readable) identifier corresponding to your email address to a Web advertising partner, who may place a cookie on your computer. No personally identifiable information is on, or is connected to, these cookies. Although our servers currently don’t respond to “do-not-track” requests (see below), you can block these cookies in other ways, for example by searching “[your browser] + disable cookies.”

    Eluxe Magazine will never share, sell, lease, or rent PII to unaffiliated third parties, except in the following circumstances:

    a) If we have a good faith belief that we must disclose such information for legal reasons, such as to enforce our Terms of Service, protect or assert the rights, property interests, or personal safety of Eluxe (including its employees, directors, suppliers, distributors, service providers, users of the Website or others), or if we are otherwise required to disclose such information by law. We will disclose information only to the extent necessary to comply with the purpose of the request.

    b) We may share aggregate, anonymous or summary information regarding our customers and their behaviors with partners, advertisers or other third parties. This data is not personal information and so will not identify you personally. We may share information with companies that provide support services to us, such as a printer, mailing house, fulfillment-company, credit card processor, email service provider or web host, amongst others. These parties may need personal information about you in order to perform their functions. However, these parties may not use any personal information we share with them about you for any other purpose other than in connection with performing supporting functions for us.

    You have the right at any time to prevent us from contacting you for marketing purposes. If and when we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. Please note that notwithstanding the promotional preferences you indicate by unsubscribing or opting out in some other fashion, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

    In order to access a profile on Eluxe Magazine’s shop, you must first create an account with a username and password. The registration system requires that a valid email address be used to confirm the account. You should choose a username that does not include your last name and does not specify your city or your address. Eluxe Magazine asks that you use your first name only, or an alias, for your display name. This is to safeguard your privacy and protection. We do not use and cannot access this information.

    Eluxe Magazine is 100% opposed to unsolicited commercial email (“spam”). We do not have any desire to send unsolicited marketing emails to anyone without permission and we do not sell or provide user email addresses to any unauthorised third party in violation of this Policy. All of our newsletters and other general email marketing communications also include an “unsubscribe” opt-out link that you may use to tell us to stop sending you marketing emails.

    In the event of a change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, Eluxe Magazine reserves the right to transfer your personal information to the new party in control, or the party acquiring assets. We will only do so if the party we transfer the information to agrees that they will abide by our Privacy Policy for as long as they hold the information, and that they will not transfer the information to any other party who will not abide by our Privacy Policy.

    We use third-party advertising companies to deliver online advertising. These companies facilitate the delivery of ads, conduct market research, and use cookies for record-keeping purposes. These cookies sometimes enable the companies to serve you ads tailored to things you have shown an interest in based on your prior web activity. This is generally known as behavioral advertising. For example, this means that if you frequently read movie reviews online, it is possible that you might see ads on other websites relating to upcoming movies. Online advertising companies generally conduct this activity in an anonymous format, with online information not combined with information that would allow for your identification.

    The third-party companies that will be serving advertisements on Eluxe Magazine may include DoubleClick, Google and Taboola.

    We may periodically modify, alter, or update these policies. We will alert users to any material changes to this policy by posting the revised information here. We encourage you to review our Privacy Policy on a regular basis to stay informed about how we are protecting the personal information we collect. Your continued use of TGT’s website constitutes your agreement to this Privacy Policy and any future updates.

    This site uses affiliate links with brands we trust, and if you make a purchase using a link, we may receive a commission.

    Did you enjoy this post? Want to show your gratitude? Please support us on Patreon!

    Patreon logo Become a Patron