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By Sophia Hussain
When we think of dead stock fabric, end pieces of rolls of nasty polyester or rayon usually come to mind. But guess what? Even haute couture houses have dead stock, too. Unfortunately, the fabric remains from luxury fashion design houses in the world’s fashion capitals are often burned or otherwise destroyed to avoid the competition from getting their hands on them. But fortunately, one designer realised that the “trash” of her fellow designers could easily become her treasure, re-invented into couture fairytale-like bridal gowns.
Danish designer Ann Wiberg founded her haute couture label Trash Couture Bridal “as a pro-environment couture brand”. She mainly creates unique wedding gowns using natural silks and vintage cotton lace, combined with leftover fabrics from the most exclusive fashion houses in Europe.
Trash Couture’s designs use up to 50% off-cut materials, and all collections are ethically hand-sewn in the company’s own atelier in Copenhagen. What a fabulous way for brides to add a bit of luxury – and an interesting story – to their perfect day!
Although most bridal gowns are (sadly) worn for a single, special day, Trash Couture aims to invent designs that can be transformed into evening wear and other life celebrations, too. Of course, this works the other way, too – Trash Couture gowns aren’t just for brides! They have been worn by the likes of Penelope Cruz, Rachel Weisz, and Cyndi Lauper on the red carpet- and exclusive designs have been created for the stars of Desperate Housewives and The Devil Wears Prada.
We adore Wiberg’s style: romantic and feminine yet edgy, mixing studs in where pearls would normally go. It’s what she calls ‘Baroque and Roll’ – a fitting description indeed! No wonder even the mainstream press is in love with the brand. As Vogue stated: ‘Trash-Couture is hand-dyed, recycled, feathered, draped, slashed, trashed and intended to empower the wearer. Fit for an urban – princess!” Who would disagree?
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Thanks to photographer Simon Rihana for the images: [email protected]