Jewellery

Nordgreen Watches: Time For Social Responsibility

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Clean, classic and creative describe our new favourite accessories brand, Nordgreen watches

By Chere Di Boscio

When most people think of Scandinavia, three things come to mind: minimalist design, nature and social responsibility. Nordgreen watches combines these key characteristics into one new, ethical accessories brand.

The Copenhagen based company embodies clean, cool aesthetics in its classic designs for men and women. They feature something unique, not offered by most other sustainable accessory brands: interchangeable straps. This makes it easier to adapt the watch to suit your outfit, mood, personality, and even ethics. Specifically, there are two vegan band options you can choose from, made from mesh or nylon.

Nordgreen Watches

Nordgreen’s sleek, Scandi designs are the result of a partnership with renowned Danish designer Jakob Wagner, who happens to be the Chief Designer of this conscious watch brand. If you’re not familiar with his work, Wagner has previously collaborated with brands such as Bang & Olufsen and Cappellini to create clean-lined, highly functional products . He has received numerous awards for his work, which has even been featured as part of a permanent exhibition at MOMA in New York.

Jakob says this of his designs for the watch brand: “When a design is completely right, when it reflects the most simple expression of an idea, the point where nothing can be added nor removed – that’s the point when a design achieves its integrity. When this happens, a special bond is created between the human and the object, which makes us happier for every time we interact with it”.

Our Preference

There are plenty of styles we like at Nordgreen, but one of our favourite designs by Wagner for the brand is the sleek silver Philosopher watch.

This model was designed to “celebrate our ability to think differently; to learn from the past, act now, and create a better future.’ Has there ever been a better representation of these tumultuous times expressed through fashion? The conical shaped case is wider at the base than at the face, which means our eyes are drawn to the centre of the timepiece – in other words, to now, to the present moment.

Like most of their watches, the Philosopher is able to be transformed by interchangeable straps, allowing you to transform one watch into two or three different styles to match different moods and outfits.

Nordgreen Watches

Strong Social Values

Sure, these watches are undoubtedly stylish, unisex and versatile. But what really sold us on Nordgreen was their social values.

Whether you’d like to help children or save the rainforests, Nordgreen’s Giving Back Programme allows you to donate to one of the three noble causes:

The way it works is like this: after you buy your new watch, just enter your serial number and certificate of authenticity into the form on Nordgreen’s ‘Giving Back Program’ page. They will then direct a portion of the sale to your charity of choice.

In addition to those charitable partnerships, the brand has also joined forces with Social Bite and ThanksGive, a South Korean NGO, and after the bushfires in Australia, they have also decided to donate to the US-based NGO ‘One Tree Planted’ to assist with reforestation efforts in Australia. It’s clear that giving back is of the utmost importance to Nordgreen, and we love that!

The watches are not only gorgeous, but they make a wonderful gift to a socially and environmentally conscious friend or family member, and if you buy one for yourself, every time you check the hour, you’ll be reminded that you’ve made a small but positive contribution to a cause close to your heart.

For more information, please click here.

Chere Di Boscio

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