International Digital Fashion Week may well change the way we ‘do’ fashion shows!
By Chiara Spagnoli Gabardi
As the pandemic is forcing people to stay home, many events are either getting cancelled or are going virtual.
Fashion shows have been forced to get creative and technical to allow people to see the latest collections online. For some, this is a disaster. It means they’ll miss the electric atmosphere at the shows, and face-to-face networking opportunities.
For others, this is a great thing: it means catwalk previews are no longer restricted to fashion buyers, editors and VIPs. It also means that smaller, more sustainable brands that don’t have the budget for huge, expensive runways will be able to display their talents to the world.
Rocco Leo Gaglioti, a popular figure in the fashion world, saw this pandemic as a great opportunity. He launched International Digital Fashion Week, a global innovation that is now technically the world’s largest fashion week. It features over 100 designers from all over the planet!
The event premiered on September 5, on the FNL Network, with a huge success. International Digital Fashion Week boasted a record-breaking viewership, broadcasting over 100 videos, fashion films, and runway shows into 33 million viewers. This fashion viewing opportunity is completely free, since the IDFW channel will stay live on the FNL Network and the FNL Network App for six months. This will allow people to keep enjoying the latest creations of the featured designers whenever they like. You can download the app here.
Sustainable Designers At International Digital Fashion Week
Are you curious about some of the sustainable designers who are part of this global fashion celebration.? We’ve highlighted a few of them for you below.
Emily Ann’s Designs presents their collection ‘Memories,’ which was inspired by the way an item of clothing retains a sentimental value to its wearer. It was created using repurposed denim pieces to weld innovation and tradition.
Similarly, NIZIE (pictured below), created a collection that has an urban-ethic style. This elegant brand conveys Crimean culture in today’s society, and prioritises environmental-friendly materials and feminine chic in its designs.
Sustainable fashion is also a pillar for Carlous Palmer’s designs. His work has been featured in major films and at a variety of fashion weeks. This classically trained couturier uses naturally hand-dyed fabrics to make artsy collections that are kind to the planet.
If you love the designs of the likes of Aleyah Swimsuits, then you’ll also love Thalassa Beachwear (pictured below)! The ethical and sustainable brand offers physically flattering polychrome pieces, which blend easily together. Each piece is made from recycled nylon to enhance the female silhouette.
Another rainbow palette is provided by the beachwear brand Ocantos. The sustainable designer behind the label is also a multidisciplinary artist, who is also active in filmmaking, painting, and of course fashion. Wearing one of his recycled nylon pieces will catapult you in a wonderland of various patterns, shapes and colours.
International Digital Fashion Week doesn’t ignore ethical accessory designers, of course. One we love is Georgina Jewelry (as seen below). This label makes exquisite, high-quality pieces to empower women and bring beauty into their everyday lives. Whether they’re made from ethically sourced jewels or fair mined precious metals, these delicate pieces make a strong statement for today’s cosmopolitan woman.
Also be sure to check out Lolas Bags (pictured below). This conscious brand brings all the vibrancy and colourful hues of Mexico via its sturdy totes. Each accessory is made by using recycled plastic, which is handcrafted into fun bags made by fairly paid artisans in a rural southeast Mexican community.
A Celebration Of Culture
International Digital Fashion Week is also a celebration of culture, as well as sustainability.
For example, Taragalte Stockholm is a sustainable fashion brand that fuses Moroccan and Swedish culture to convey an important message through fashion. The message is this: despite different ethnic backgrounds, as a human race we all possess commonalities.
You can learn about the nomadic cultures of Kazakhstan through designer Aidarkhan Kaliyev. He leads the Aspara ethical fashion brand, and will have the opportunity through IDFW to present his new fascinating, ethnic collections.
You can learn about the nomadic cultures of Kazakhstan through designer Aidarkhan Kaliyev. He leads the Aspara ethical fashion brand, and will have the opportunity through IDFW to present his new collections.
Equally empowering towards nomadic communities is ChapanSar (pictured below), a label from Kyrgyzstan, which is inspired by an organic lifestyle. The brand pursues fashion that restores the balance between nature and humans.
Finally, Bolivia will have the chance to have a global outreach thanks to the virtual platform of IDFW, by showcasing the works of Selma Moreno. Her new collection will reach places that might have not been achieved through more traditional fashion shows.
Thanks to this virtual fashion week, people around the world will learn more and hopefully better understand, global cultures and artisanal traditions.
The truth is: fashion never stops. We always need clothes to wear, and no pandemic can change that. So it’s important for initiatives such as International Digital Fashion Week to keep spreading creative ideas on the way we dress, and to connect people in profound ways we never before thought possible.
Main image: Thalassa Beachwear