What Is Farm to Face Beauty?

What are farm to face beauty products? And are they really better for your skin? We investigated

By Lora O’Brien

When you think about it, it’s kind of weird that we don’t always eat food that’s not grown locally. I mean, it used to be the norm. For millions of years, in fact!

But today, much of our food is imported, or grown far from our kitchens. We can eat peaches in winter, and squashes in summer. Exotic tropical fruits, like bananas and pineapples, are now commonplace in our homes, throughout the year.

The ‘farm to table’ food trend has brought us back to the past, allowing us to consume fresh fruit, vegetables and other comestibles in season, right from the farm.

What this means is that such food is tastier and more nutritious as it hasn’t been harvested before ripeness or travelled far. Plus, there isn’t a need for waxes and preservatives and all that other junk we’d rather not consume! And of course, a whole lot of CO2 is saved.

So, why not extend this trend past our dinner plates, into our skincare, too?

What is Farm to Face Skincare?

Just as farm to table food allows for more transparency and proximity with regards to the food you’re eating, farm to face beauty focuses on farm-fresh ingredients straight from the source.

These ingredients are often grown on the beauty brand’s own farm, and added to skincare formulas in labs just beside productive fields.

That being said, there’s no universal identification for farm-to-face skin care. Indeed, the FDA has never even established a regulatory definition for “natural” or “organic” when describing cosmetics!

Still, we can generally call a brand “farm-to-face” when there’s a clear protocol for sourcing local ingredients.

You’d think ‘farm to face beauty’ (or F2F beauty) would just refer to plants, but no. Anything from tallow and goat’s milk to olive oil and herbs can be the source of farm to face beauty ingredients. So, don’t assume they’re always vegan friendly.

Nor is there any assurance that pesticides or other harmful chemicals are not being used. That is, unless the brand specifies that it’s organic.

Nonetheless, farm to face beauty products are usually crafted in smaller batches. This means not only less waste and less energy used in transport, but also ensures a cleaner extraction process, helping to retain potent vitamins and minerals for skincare that is super effective.

A Great Example

There are quite a few skincare brands that create farm to face beauty products. For example:

But one excellent case study comes from Daillies Organic Farm.

They specialise in one thing: organic Macadamia nuts. And they’ve created a skincare range, Martha’s, using the potent properties of these nuts.

They’re grown with love in a family-owned orchard. These nut trees are naturally resistant to pests and diseases, so there is no need for additional chemical pesticides. The nuts harvested for their skincare are those which have fallen to the ground naturally. This ensures they’re fully developed and rich in fatty acid oils which has lots of benefits for the skin.

The nuts, after being sun-dried all year round, are carefully and slowly cold-pressed by hand. This step helps to retain all of those key ingredients that make the product effective before being packaged into beautiful glass bottles.

A Wonder Oil

In case you didn’t know, the composition of macadamia nut oil makes it ideal for skincare. These nuts have the highest content of monounsaturated fats of any food in the form of Palmitoleic and Oleic acids. They’re also rich in squalene and vitamin E, and contain the best sebum, which is closest to that produced by our skin, naturally.
Macadamia oil is also great for treating your hair.  The rich nutrients in the oil, particularly the fatty acid proteins, penetrate hair follicles much easier and more efficiently than other oils, to increase hair elasticity and strength. The proteins in the oil also help repair the damage done to the proteins that make up the hair itself. Due to its immense moisturising properties, the oil helps make the hair healthy, soft, voluminous and thicker. A few drops of macadamia oil on the ends of the hair can work wonders, softening and moisturising them instantly. It also treats dry scalps.
All of these qualities are conserved perfectly with Martha’s farm to face approach to their skincare line.

Buyer Beware

The brand never uses any dangerous substances. There is no synthetic fragrance, no sulfates, phthalates, benzoates, formaldehyde, or lead, for example. But not all farm to face beauty products can say the same.
As mentioned above, it’s not impossible that some cosmetic brands that grow their own ingredients might use pesticide on those. And even if they don’t, they might add harmful substances to the product before it’s packaged. And there’s probably some good reasoning behind that.
For example, some skincare products made with fresher ingredients might also turn more quickly. The same goes for skincare infused with more gentle, natural preservatives. Even 100% pure, organic oils will eventually go off. So what can you do?
Well, we’d suggest keeping your natural cosmetics in the fridge. Yep, you read that right. This will allow them to last longer. Just as refrigeration helps store food longer!

In conclusion, F2F beauty isn’t necessarily organic or vegan. You’ll have to check the labels carefully to ensure you’re getting what you’re looking for. However, the journey that their ingredients make from their point of origin to their final stop will be as short as possible. This means your products are always fresher, and more eco friendly. Win!

Lora O'Brien
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