10 Great Casual Ethical Fashion Brands

If you’re interested in conscious fashion you can wear every day, you need to know these great casual ethical fashion brands!

By Chiara Spagnoli Gabardi  

Of all the types of clothing, leisurewear probably conveys the most personal expression. Unlike workwear, casual outfits don’t abide by strictly defined dress codes, allowing the wearer to bring her own touch of creative flair to whatever she’s wearing.

With casual clothing, we can add sunglasses as well as ethical jewellery, handbags and other accessories to make the outfit truly ‘ours’. We can dress it up with the right shoes, or layer sweaters over tees, or jackets over sweaters to adjust leisurewear to suit our seasons.

But since we buy and wear casual clothes more often than anything else, it’s more important than ever to ensure that these items are made from materials that aren’t harming the planet or your health.

Recently, we’ve discovered some casual ethical fashion brands that not only make clothes you can comfortably wear every day, but that also care about people, animals and the environment.

10 Great Casual Ethical Fashion Brands

Scanlan Theodore

1. Scanlan Theodore

Casual ethical fashion? More like SMART casual! Scanlan Theodore makes some gorgeously designed fashion. Their garments are produced from carefully selected ethical and sustainable yarns, including organic or regenerated fibres that have been processed where possible using Eco-certified chemicals to reduce chemical toxicity in the manufacturing process.

And the result? Elegant, stylish yet casual wear that can easily be dressed up or down. We love how well their tops, for example, can be paired with their wide-legged jeans (pictured above and below), or with smart trousers if you’re heading to the office.

Based: Australia, delivers worldwide

Prices: From around $200

Scanlan Theodore

2. Mother Erth

Mother Erth is more than a conscious fashion label – it’s a social enterprise that empowers women and reduces plastic pollution by creating zero-waste totes, clutches, handbags and even a pet collection!

Female artisans hand weave each bag, and bring new life to factory discarded plastic/aluminium that would otherwise clog up landfills and oceans. The materials in each bag are extremely light and durable, made with a beautiful weaving procedure.

This year, more celebrities than ever were wearing Mother Erth clutches, as they were part of the celebrity goody bags at the Golden Globes.

Based: USA/Canada

Prices: From $90

Casual Ethical Fashion Brands

3. ME (Majamas Earth)  

ME (Majamas Earth) is an eco-friendly clothing brand that was founded on the principle that casual fashion can be alluring without damaging our beloved planet. The brand is committed to creating collections that leave the smallest impact possible. All of their fabrics, which include organic cotton, modal and Tencel, are made in the USA under strict environmental standards. Casual wear offerings from this brand are aimed at not only men and women, but moms-to-be, babies and even pets.

Based: USA

Prices: Start around $30, making this the best casual ethical fashion brand for those on a budget.

Casual Ethical Fashion Brands

4. Frank & Oak

There’s lots to love about this ethical casual clothing brand! For example: 78% of their products either contain certified low-impact, cruelty-free, organic, biodegradable, or recycled fibres. But that’s not all! You can easily recycle their jeans. In fact, they do this themselves! 55% of their denim is composed of recycled materials originating from salvaged fibres.

Oh, and ALL the wool used in their clothes is either recycled or sourced from ethical farms that practise a holistic approach to managing their land and herds.

Based: Canada, delivers worldwide

Prices: From around $75

frank & oak shirt

5. Christy Dawn

If your idea of ethical casual fashion is a dress, then Christy Dawn is the brand for you! The designer is proud to make floaty, pretty frocks from mainly organic cotton, though other eco-friendly materials are used as well. These include alpaca, dead stock and regenerative cotton.

The label also creates tops, jackets, jeans, and even footwear.

Image: http://aliaslouise.com

Based: USA, delivers worldwide

Prices: From around $200

christy dawn dress

6. Reformation

This popular, LA based brand is most famous for their sexy dresses made from deadstock fabric. But now, they’re also designing super hot jeans in organic cotton and TENCEL™ Lyocell. As you probably know, organic cotton doesn’t allow genetically modified seeds and restricts the use of many chemicals. It still uses water and land but it helps sustain the land it is grown on through crop rotations and natural ways of controlling pesticides.

In terms of casual ethical fashion options, Reformation also makes tops, sweaters and shoes from sustainable materials, too.

Based: USA, delivers worldwide

Prices: From around $100

reformation jeans

7. Ninety Percent

This brand is getting huge! And no wonder. They make casual ethical fashion from mainly Tencel, recycled fibres, or organic cotton jersey, as seen in this tie dyed tee, below.

But not only that – the brand gets its name from the fact that it donates a whopping 90% of its profits between those who make each collection happen and four charities. You can even choose where the funds go to!

Image below: @katherine_ormerod

Based: USA, delivers worldwide

Prices: From around $75

10 Great Casual Ethical Fashion Brands

8. Faithfull The Brand

Faithfull The Brand comes from Indonesia. There, fairly paid local artisans hand-dye and print each piece.

This label loves to use breathable, natural fibres like organic cotton and linen. But for their swimwear and activewear, Faithfull the Brand prefers ECONYL and recycled polyester.

We love that this is one of the casual ethical fashion brands that’s a step above in terms of style. Rather than producing your typical streetwear, their styles are more comfortable, casual chic.

Based: USA, delivers worldwide

Prices: From around $200

Casual Ethical Fashion Brands

9. Girlfriend Collective

I’m not gonna lie – as a person who works from home, I pretty much live in yoga pants day in, day out! I usually pair them with a sweater and rock a ‘Flashdance’ look daily.

Girlfriend Collective make the perfect leggings for my ‘uniform’! They’re made from recycled water bottles and dyed with eco-friendly solutions to achieve their bold hues.

But they do so much more, too! Tees, undies, and these sweet, easy dresses, below, for example.

Based: USA, delivers worldwide

Prices: From around $75

girlfriend collective dress

10. Everlane

No matter what your age, shape, size or gender, Everlane is one of the best casual ethical fashion brands for you! They have a wide array of organic cotton denims, tees and sweaters made from ethically sourced cotton, wool, and hemp, and even a line of ethical underwear!

The brand does a lot of great things in terms of reducing its waste, and has built a reputation for supply chain transparency. They’ve also managed to pay all the workers in their production processes a fair wage, whilst keeping prices reasonable for the consumer.

Based: USA, delivers worldwide

Prices: From around $50

Casual Ethical Fashion Brands Everlane


Chiara Spagnoli Gabardi
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