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By Katy Caric
Loads of celebrities have their own fashion brands, beauty labels and perfumes. But frankly, these are usually pretty crap, and the celebs themselves don’t even have much of a hand in designing them at all – it’s all just part of marking ‘brand me’.
But things are different when it comes to ethical fashion. The A-listers who create their own deliberately sustainable fashion labels usually do so for two reasons: a love of fashion, and a love of the planet.
Here, I’ve found 10 ethical fashion brands owned by celebrities that rate high both on style and sustainability.
10 Ethical Fashion Brands Owned By Celebrities
Bayou with Love is the passion project that was born out of Nikki Reed’s sustainable living and activism and her partner Morgan Bogle’s years of experience with vegan label Freedom of Animals. The duo have created a truly ethical lifestyle brand that produces everything from clothing and home goods to beautiful minimalist jewellery. Everything is produced in the U.S.A. by local artisans in ethical facilities. The materials they use are all eco-friendly, with fabrics like recycled cotton canvas, Tencel, and organic cotton used throughout. I’m definitely a Bayou Girl!
2. Beth Ditto
Unapologetic is the way I’ve always seen Gossip singer Beth Ditto, and that’s exactly how she describes her new ethical plus size line. It’s entirely produced in New York and is full of timeless vintage-inspired designs. created from natural, quality textiles. The range is pricey, but justifiably so. “It’s expensive. We made clothes with quality fabric. None of it is shit fabric. None of it. With the shit fabrics comes the idea that fat women are meant to change, that someday they will find this ‘thin person,’ thought of as the real person. The truth is that we are who are and the way we are is amazing and completely valid,” says Ms Ditto.
3. Studio 189
Sustainable plant-based dyeing techniques, supporting community-led initiatives, and empowering female artisans in Africa are just some of the amazing things Studio One Eighty-Nine does. I love their stunning statement-making patterns that are inspired by the African continent and celebrate traditional craftsmanship. And did I mention that Studio One Eighty-Nine was co-founded by none other than Rosario Dawson?
4. Goop Label
Since she launched GOOP, Gwyneth Paltrow has been educating us about her holistic, and sometimes wacky lifestyle – so it’s only natural that she would start to share her style with us too. Like GOOP skincare, the G. label is made for those living a natural, sustainable life. The capsule line is designed to be trend-proof, staple pieces that can be worn season after season. Gwyneth also made sure both the design and production of the garments were ethical: everything is produced in Italy with the finest materials like natural linen.
Pour Les Femmes was founded after actress Robin Wright and Karen Fowler took a trip to Congo and learned about the struggles of many of the women there. Their sleepwear provides comfort to the wearer and economic security for the women living in conflict regions. Obviously, I love the socially conscious sleepwear but I’m also a fan of the super chic minimalist shirt dresses and tops they craft, too.
The original celebrity sustainable luxury brand, EDUN was founded by Bono and his wife, Ali Hewson, in 2001 to provide long-term growth opportunities for artisans, manufacturers and community-based initiatives on the African continent. Each collection is a mix of innovative sustainable materials and production techniques. Fabrics are organic, recycled, and upcycled and 80% of production takes place in Africa.
Image 1: Getty Images
Jane on Jane the Virgin is one of my favourite relatable females on TV. So I was thrilled to learn Gina Rodriguez, the actress who plays Jane, is just as awesome in real life. She is one of the co-founders of Naja, an underwear line dedicated to social impact and female empowerment. Naja’s garment factory mainly employs single mothers or the female head of the household. They make above-market wages and have education and healthcare benefits. Naja’s designs are feminine, sexy, and a little bit cheeky!
To model Liya Kebebe is philanthropist and designer. After a conversation with local artisan women on a trip to her home country of Ethiopia, she created her own fashion label, Lemlem, to help preserve traditional crafts and bring the beauty of Ethiopian woven cotton to a global market. She has since expanded her goals to include the philanthropic arm of Lemlem, the Lemlem Foundation, which works with African women to help connect them to healthcare, education opportunities and stable jobs.
9. Bionic Yarn
In between writing, singing, and producing hit tunes, Pharrell Williams in investing in and designing sustainable fashion. Bionic Yarn creates textiles with plastic taken out of the ocean. Whilst we now know that making recycled plastics clothing that needs to be regularly washed is a bad idea indeed, Bionic Yarn also creates luggage, furniture, and outerwear from rescued ocean plastic – the options are endless! They’ve collaborated with H&M for their conscious collections, Adidas, Kiehl’s, Timberland, and G-Star Raw (where Pharrell is also creative director).
10. Stella McCartney
It doesn’t feel right to put Stella McCartney in the category of ‘celebrity labels’ because she is such an accomplished designer in her own right – but she is proof of how a celebrity can defy the odds in fashion. McCartney launched her fully vegan label in 2001 to incredible critical acclaim and commercial success, and today, her brand has collaborated on several ethical fashion projects, such as Adidas + Parley for the Oceans, to create sneakers from recycled plastic, for example.