Meet The Women Ruling The Natural Beauty World

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Ladies who launch! Meet the enterprising women ruling the natural beauty world

By Chiara Spagnoli Gabardi

It’s hard to believe, but once upon a time, women who had nothing better to do than meet for lunch to gossip and then maybe do some shopping afterwards were envied; that was the dream, to be one of the so-called ‘ladies who lunch.’ My, how times have changed!

Today, we look up to a much different crowd – those women who see problems and go to solve them. Those women who aim to give back to society. Those women who can do all that, AND make money to support themselves and their families at the same time. In short, we admire ladies who launch – planet and people friendly businesses, that is.

Here, we’ve found a motley group of women ruling the natural beauty world. They come from   backgrounds ranging from science and pharmaceuticals to makeup artistry and modelling, but they all have one thing in common: they rock!

Prepare to be inspired…

Meet The Women Ruling The Natural Beauty World

1. Erin Williams and Erin’s Faces

Makeup artist Erin Williams made women look pretty, sure. But she was usually doing it with chemical-heavy makeup that was tested on animals, and even sometimes contained animal parts. She knew there must be a better way, and so she started her own line of wonderfully hued, cruelty-free beauty products, and called it Erin’s Faces.

“I am an ingredient nut and a lover of all things green – eco and color-wise – which is why what I put on your skin is so important to me,” she says.   “It’s important enough that I literally created my own line of makeup and called  Erin’s Faces that is PETA Certified Cruelty-Free.”

But creating wonderful cosmetics wasn’t enough for this ambitious Texan; soon, she added a range of vegan certified skincare and body washes, sunscreens and even candles! Peppermint sugar lip scrub, pumpkin enzyme peel and rose quench serum are but a few of the best selling products from her brand.

Meet The Women Ruling The Natural Beauty World

2. Andrea Sands and Laguna Herbals

Herbalist Andrea Sands’ inspiration behind the founding of Laguna Herbals began when her toddler had a reaction to sunscreen. Itchy rashes and skin redness were just a few of the issues she had with mainstream commercial brands, so she decided to create her own  non-toxic formula based on five certified organic ingredients, including calendula and beeswax, to protect and nourish all skin types.

As she specified “We believe there is no need to use sunscreen with harmful chemicals, so we developed our all natural safe and effective mineral based sunscreen and started Laguna Herbals to continue our mission of developing alternative safe and effective products.”

Now, Laguna Herbals offers much more than sunscreens: here, you’ll find organic body care products like a coffee and sugar based body scrub or a   whipped body butter, and facial skincare like organic face and eye oils, and scrubbing grains.

Meet The Women Ruling The Natural Beauty World

3. Janis Covey and Kosmatology

There’s nothing quite like a sick baby to motivate a mama into action, and that’s exactly what happened with pharmacist Janis Covey. When her youngest child was just a few months old, she developed eczema, which made her irritable, itchy and unhappy. Janis went to the doctor, who prescribed medication, but as she notes, “I am a pharmacist and know the side effects associated with corticosteroid use on children, including thinning of the skin and slowed growth. I began to research eczema and natural treatments and began designing what is now known as the Goody-Goody Grapefruit lotion bar.

This lotion bar was the first product in her line; but today, Kosmatology’s vegan-friendly, clean beauty range includes much more, such as pure face, body and hand washes, all natural face oils, and even hand santisers!

Meet The Women Ruling The Natural Beauty World Meet The Women Ruling The Natural Beauty World

4. Danielle Conte’s Conscious Coconut  

Tired of her career in investment banking, Danielle Conte   went to Bali in search of happiness. She taught English and computer skills to the local children, studied Buddhism, practiced yoga and spread positivity wherever she travelled across Southeast Asia. She started to notice that not only was she happier and more grounded, but she was looking better, too! Her secret ingredient? Coconut oil.

She simply loved the stuff. She used it on her hair, face, nails and body. As she recalls, “After a few months, my friends said ‘if you’re going to talk about coconut oil so much why don’t you sell it’. And so the Conscious Coconut brand was born.

Danielle describes her business as: “a  tool for us to manifest both inner and outer health and wellness while also guiding ourselves towards our most divine greatness: supporting those less fortunate. Giving back is what makes you the most beautiful you could possibly be.  I believe in making all decisions from pure love and with this, the world will change.” Indeed, Conscious Coconut is dedicated to raising awareness for childhood hunger in the United States. For every Conscious Coconut purchase, a child is given a meal through a partnership with Feeding America.

Meet The Women Ruling The Natural Beauty World

5. Elena & Inna’s Kypwell 

Magical things are known to happen on the island of Cyprus, as friends Elena Elraie and Inna Orlova well know. The pair originally met at university, but it was in Elena’s home country of Cyprus that the two decided to launch Kypwell beauty.

The duo wanted their all natural brand to reflect the therapeutic power and beauty of the sea and the aromatic fields of herbs there, and today, their brand carries potent Mediterranean ingredients, such as oregano oil, chamomile, rose oil, olive oil and elder root. But there’s more than pure ingredients to love about this brand: they also believe in beauty from the inside out, and sell powerful herbal tea blends to keep you hydrated, slim, or detoxted (depending on your needs).

Kypwell is also kind to the planet, encasing their products in biodegradable cork ‘boxes’.

6. Jula Teren and Thesis Beauty

Julia Teren, founder of Thesis Beauty, has had some pretty horrible experiences from drugstore beauty brands – her skin would break out, turn red, and feel rough; all this despite spending loads of money on products made popular through intensive advertising. She says: “Skincare has always been an investment for me, investment in prevention of premature aging. I was forced to start making my own concoctions to save money”.

The results of her homemade products were astounding – and she decided to learn more: “I was so stunned at the results of my very first formulas that I decided it was worth studying more in-depth,” she says. Through trial and error, a remarkable organic and natural skin care line come about. All Thesis Beauty’s products are sold at accessible price points to help people with all different skin types achieve healthy-looking, glowing  skin.

Meet The Women Ruling The Natural Beauty World

7. Kim D’Amato and Priti NYC

This gorgeous nail polish brand came to life when founder and former model Kim D’Amato was preggers and a bit anxious about keeping her soon-to-be-born healthy. Aware of the dangers of the chemicals in conventional foods and beauty products, she started eating organic and swapped all her usual makeup and skincare for non-toxic brands. The only thing was, she couldn’t find a decent nail polish that wasn’t loaded with horrible toxins like formaldehyde. So she created one!

Today, her brand PRITI NYC provides a stunning array of shades that are super safe not only for women, but kids, too. In addition to being non-toxic, the brand collaborates with charities and organisations that support both environmental and women’s issues. “Education has been the main difference in attitude. We now know what toxic products are used and know what they are doing to your body, our skin and the earth. Why poison yourself if you don’t have to? Your skin is your biggest organ so naturally what you put on it affects you,” Kim explains.

Meet The Women Ruling The Natural Beauty World

8. Jene Roestorf and Luxe Botanics

Biotechnologist and natural beauty enthusiast Jene Roestorf really knows her stuff – she’s spent years researching the impact that different oils can have on the skin. In fact, she created her company, Luxe Botanics, with the intention of using highly nutritious and rare oils that women from the Amazon and her native continent of Africa have treasured for centuries.

Today, Jene’s minimalistic yet luxurious cleansers, serums and moisturisers have been formulated with exotic ingredients such as Camu Camu, Marula Nut and Kigelia oils to comprise a green luxury beauty line that has earned rave reviews from all those who have tried them. Luxe Botanics also works with various charities to promote the health of women and children in Africa and around the world. This is definitely one of our favourite brands in the natural beauty world!

Jene sums her company’s ethics this way: “Luxe Botanics believes in the power of allowing nature to nurture by creating a line which addresses the essential skincare regimen for all women from cleansing to hydrating, and brightening and clarifying skin.

Meet The Women Ruling The Natural Beauty World

9. Margaret Weed’s Odylique

Eczema runs in Margaret Weed’s family, and as anyone who suffers from this skin condition knows, it is notoriously difficult to treat. Normally, doctors prescribe harsh medical creams that initially provide some relief but eventually thin the skin.

Desperate to find a remedy for her family’s eczema problems, Margaret armed herself with qualifications in herbal medicine and aromatherapy and set about creating truly effective formulations, based on only organic herbs, plant oils and natural active ingredients that are compatible with the most sensitive skin. Soon after, Odylique was born.

Odylique’s products are handmade in a  Suffolk workshop owned by Margaret, her husband and daughter. Their philosophy is simple: all ingredients must have therapeutic value, and the product must be a joy to use. They use herbs and essential oils in therapeutic concentrations for optimum benefits: plant oils must be virgin and cold-pressed so that they have their full antioxidant vitamin-content intact to actively nourish the skin and protect it from premature ageing. All of the brand’s products are free from synthetic chemicals and are certified to Soil Association organic standards.




Chiara Spagnoli Gabardi
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