By Diane Small
Vegan fashion icon Stella McCartney once told PETA: ‘we address…ethical or ecological…questions in every other part of our lives except fashion. Mind-sets are changing, though, which is encouraging.’
It certainly is encouraging that designers like Stella are helping change our minds about vegan fashion: in particular, the success of her now-classic Falabella bag proves beyond a doubt that no animals need be killed for killer accessories. Other vegan brands like Cri de Coeur are also showing fashionistas that even the sexiest stilettos can be cruelty-free (well, with the possible exception of the wearer perhaps breaking a few hearts!)
In every issue of our paper magazine, Eluxe demonstrates through our fully ethical and eco-friendly shoots that green is truly the new black, and now BLOW is in on the game, too.
The Scottish hair studio set out to create a high-fashion editorial that makes no comprises in terms of ethical standards nor the quality of the products used.
They had the genius idea of using bloggers, including Forever yours Betty  &  Honey Pop Kisses, as well as some furry friends for this sweet clothing shoot, which was put together by Betty & Bee and styled by I’ll Be Your Mirror  using vintage pieces from Silk & Favours and  The City Retro.
Photographer Martin Barker, ensured the mood was as fun as the hair styles, created by BLOW  Finnieston using vegan friendly  Manic Panic ®  colours. All the clothing and makeup is also 100% cruelty free and includes Sara Hill make-up.
At their core, these photos demonstrate the stylishness of fashion with a heart. Trends may change seasonally, but the demand for ethically produced products is growing in both the fashion and beauty industry. Â Today, there’s no excuse for us harm or even kill innocent animals to fulfill ‘fast-fashion’ consumerism of any kind.
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