By Diane Small
In a vast world, most of us have been largely influenced by the microcosm of our childhoods, and Joanna Cave is no different. Raised on a remote Aegean island, the creatures of the sea, Greek history and nature are recurring themes in her work.
She demonstrated her artistic flair from a young age, and chose to study a foundation course at Central St Martin’s before moving onto a degree in Jewellery Design at Middlesex University, UK. After securing an internship with fashion jeweller Scott Wilson, she was able to truly hone her craft before returning to Athens.
Back in Greece, surrounded by mountains, sea and sun, she became increasingly concerned for the environment, and began to investigate how she could make her work more sustainable.
The solution was to use recycled silver and ethically sourced pearls, which has allowed her to become a regular exhibitor at London Fashion Week’s eco-branch, ‘Estethica’, but she also shows in Paris, and her unique pieces are on display at the ‘Joanna Cave’ room she designed in the Fashion House Hotel in Athens. This space showcases not only her jewellery, but her versatility and signature aesthetic, perfectly captured in the custom-made furniture and wallpaper.
Whether it was through Estethica, Paris or Greek showrooms, model Amber Valetta cottoned on to the brand, and has become a huge fan. She chose Joanna’s jewellery as part of her selection for the Master and Muse Collection on Yoox, which features some of the biggest names in eco-fashion, on one of the largest e-retail sites in the world.
There is no doubt that now, Joanna Cave’s visions of eco-chic jewellery have gone from far beyond Greece, and have travelled around the globe.
For more information on Joanna Cave jewellery, please click here.
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