By Katy Carik
Sure, we all accept that green is the new black, but here’s a new fashion truism for you: athleisure is the new casual, especially when it’s ethically made.
This somewhat surprising trend shows no signs of diminishing, and we pin its popularity on the rise of fitness and nutrition in American culture: being healthy and fit is more chic than ever, and wearing altheisure means you can show off the results of your hard work.
But that’s not the only reason for the strength of this trend. The rise of ‘behind the scenes’ celebrity social media accounts and reality TV shows has also given it a boost, as seeing influencers ‘dressed down’ has suddenly made dressing up look passé, and athleisure even more aspirational. However, given the sweatshop scandals Nike and other casual wear manufacturers have gone through, smart consumers are now demanding that their athletic clothing be ethically made.
Here, I’ve found some ethical athleisure brand that are getting it right, both in terms of style, and of transparency in manufacturing.
Due to microplastic pollution, the most sustainable option is to avoid recycled plastic fabric that has to be washed frequently. That’s why when shopping the Stella McCartney x Adidas active wear, the best items in the collection are those made from organic cotton, or recycled plastic items that don’t need to be washed often, like this jacket, below.
FairTrade production, GOTS certified fabrics, and beautiful functional clothing is what you might normally associate with People Tree. But guess what? They also have a great line of activewear. Made from organic cotton, Tencel and other natural materials under ethical conditions, every piece is great for the gym, yoga class, or just running errands in.
This collection is for the fitness fan looking for something simple and elegant. Sustainability is at the core of everything Aeance does, from its recycled nylon leggings to their Merino wool, sourced from free range New Zealand sheep. Everything in the collection is Bluesign or GOTS certified, and they work with a Swiss supplier to make sustainable breathable fabrics that use innovative bio-technology.
Inspired by elegant but athletic ballerinas, Pepper & Mayne’s fabrics are all spun and producted ethically in Portugal. Everything in their comfy collections is nature-based, be it sustainably sourced cashmere, organic cotton cotton, or Tencel, all of which are better for your skin and the environment.
Bold, and ready for a workout, the NO KA’OI active wear combines the heritage of Italian design with the modern trend for athleisure. NO KA’OI partners with The Rilievi Group, which manufactures all their with sustainable processes that conserve water and energy. Rilievi is particularly well known for their handmade tailoring and embroidery work, which is done ethically in Bologna, Italy.
Everyone needs basics, and we think Bassike is a great option for luxurious but sustainable staples that can be mixed and matched for yoga classes, gym workouts or casual Sundays. Made ethically in Australia, most items are crafted from organic cotton jersey.
We totally agree with Charli Cohen – sustainability shouldn’t be a choice or a strategy, it’s should be the foundation of a brand. This is evident when you look at Charli’s business practices: 70% of the fabrics they use come from recycled plastics, and they create limited collections full of exclusively up-cycled materials. The mills they employ produce in limited quantities to reduce waste, and they actively work to minimise the carbon footprint of textile production. Charli Cohen’s design aesthetic is thoroughly modern and technical; we particularly love their ‘laser’ leggings.
Who says sweatpants are just for the gym? This pair by Silou London is great for shopping, running errands, or just hanging out, All their active wear is produced in an ethical, female-run factory, and everything is made with low impact dyes and fabrics – for example, these sweats are made with eco-friendly Tencel.
Besides the nasty environmental impact of micro plastics, synthetic fabrics aren’t great for your skin, and can cause yucky yeast infections when you get hot or sweat. Luckily, Vyayama provides a sustainable alternative to these problems. Their fabrics are all-natural, their dyes are non-toxic, and this bomber is the perfect option to throw on after yoga.
A strong proponent of eco-friendly, unisex and sustainable fashion, this British designer has long been concerned with the future of the planet, as demonstrated by his signature slogan, “Remade, Reduce, Recycle, Raeburn”, which could be seen printed in white letters on the black shoulder straps used on his most recent athleisure collection’s pouch-bags.
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