By Holly Litchfield
It’s no wonder that Australia is one of the world centres for eco-fashion: stunning beaches, crystal clear waters and unique flora and fauna act as an incredible source of inspiration for fashion designers in the region. From luscious lingerie to eco-couture, there are dozens of clothing labels here that demonstrate how protecting nature is a priority for those living Down Under. In fact, there are so many labels, we had a hard time picking just a handful, but here they are: 5 of our favourite eco friendly Australian luxury fashion brands, chosen for the uniqueness of their design, overall feeling of luxury and dedication to sustainability.
At no time is it more important for clothing to fit comfortably than bedtime. Soft silks, cloud-light cottons and snug jerseys all help us sleep like babies, and look like babes! This is exactly the philosophy behind Madonna Bain. Constructed solely from the plushest eco-textiles the world has to offer, these pieces are practically pretty enough to wear from bed to the beach.
Based in Melbourne, Limedrop’s spirited designers are mainly inspired by the freedom produced by travel. The brand produces abstract prints and roomy designs on statement pieces that deserve to be labelled as modern urban classics. All of Limedrop’s clothing is manufactured under highly controlled, sustainable labour practices using only ethically produced materials, proving that stricter practices can be undertaken in the fashion industry without passing huge extra costs on to the consumer.
If Madonna Bain is Australia’s sweetly sustainable sleepwear lingerie brand, then Hopeless Lingerie is its sizzling hot sister! Made from bamboo, silk, lace and in fact, any material the client so desires, each piece is made by hand, on order. With collections named ‘All of them Witches’ and ‘Bloody Valentine’, you can bet that each design is made with maximum naughtiness in mind!
Rachael Cassar’s design-led, eco-friendly collections have been shown on prestigious catwalks around the globe and have gained acclaim by A-list celebrities such as Rhianna and Kristen Stewart. The brand uses around 90% recycled or upcycled materials which contribute to creating completely unique and breathtaking clothes. The label adds a Gothic touch to clothing defined by its femininity, strength, and luxury, with a little seduction thrown in too.
One of the few high-end Australian fashion brands that meets the strict guidelines set out by Ethical Clothing Australia , Ginger and Smart are dedicated to providing well heeled women classics for all occasions. The brand has a penchant for digital printing, adding a bit of eco-friendly colour to the textiles, and each piece is expertly constructed with quality and finesse, reflecting the personality and refinement of the typical Ginger & Smart client.
This Aussie brand has based their latest collection on the beauty of exotic flowers and plants. Made of purely natural materials, the dresses were created to help convey the fragility of the world’s ecosystems by expressing them via abstract eco-prints of hibiscus, bougainvillea, ferns, and orchids on peace silk dyed with pomegranates, forest berries, beetroot, red cabbage and turmeric. Can’t get much eco-friendlier than that!
Aussie designer KitX marries her love of creation with her passion for nature by creating collections that she herself makes from natural materials including hemp, organic cotton and silk. This pioneer of design-led, sustainable and ethical fashion says she aims to: ‘make women look and feel beautiful, without harming our planet, so everyone can win.’
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