By Chere Di Boscio
Sustainable lingerie by women, for women. Yep, that pretty much sums up the Reformation sustainable lingerie collection.
In case you didn’t know, the California-based fashion company is comprised of 80% women, so it’s pretty safe to say they know what women want to wear. And guess what? It’s not scratchy nylon suspenders, lots of crampy underwire bras and neon-red lace.
Instead, you’ll find comfy-yet-supportive triangle-cut bras and French cut knickers (guaranteed not to give you panty lines) in a sweet pastel palette, with a bit of black and nude thrown in for good measure.
Brains Are Hot
According to the brand, this collection isn’t about being sexy with your body – it’s more about being sexy with your brain, and that’s why Reformation has chosen some pretty damn smart women to model the undies.
For example, there’s Rachel, the founder and CEO of Swipe Out Hunger, and NGO addressing the issue of (literally) starving college students. And then there’s Daisy, a PhD student in neurology. And JoAnna just happens to be a plastic surgeon, whilst Jamie is a high-powered entertainment lawyer in LA. What you’re seeing here is strong, intelligent women of all body sizes and shapes demonstrating that wearing great undies can be a confidence booster for you, the woman wearer, rather than (or as well as) a sexual trigger for him, your partner.
As the Reformation themselves say: “In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies. While it’s arguable hard to show lingerie without getting half-naked, today, we wanted to hone in on other qualities as well. Like, you know, brains an accomplishments. Cos, that’s hot!” Hard to argue with that!
And why is this lingerie sustainable, you may be asking? Well, if you’re at all familiar with Reformation, you’ll know that they create most of their clothing from deadstock fabric, and indeed, their lingerie is no different. But the majority of the undies are made from recycled nylon, with some Lycocel and Tencel thrown in there, with not-so eco elastane, but we need our knickers to stay up, don’t we?
Intrigued? You can see more and shop the collection here.
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