Keeping Tabs on Bottletop Fashion

Last Updated on Apr 20, 2014

By Chere Di Boscio

Considering their close connection to soda pop, it’s not surprising that youth, art and music are all at the heart of  The Bottletop Fashion Company–and this is a company with a lot of heart.

Founded in 2012 by Oliver Wayman and Cameron Saul, Bottletop uses modern art and music to communicate messages to teens in Malawi, Mozambique, Rwanda, Brazil and the UK about HIV/AIDS, drug abuse and teen pregnancy.

But Bottletop isn’t just about social work: ethical high fashion is at its core. Working with his dad, Roger (who just happens to be the founder of the British luxury fashion brand, Mulberry) Cameron Saul initiated the Bottletop Foundation in 2002 through a design collaboration with Mulberry.

At the centre of the campaign was a handbag made from recycled bottle tops from Africa that was lined with Mulberry leather from Europe. The unique design was applauded by the international fashion press for having generated local employment, encouraging recycling, and of course, raising essential funds for education projects in Africa.

Since then, Bottletop’s Co-Director Oliver Wayman has channelled Paco Rabanne’s hip, beachy 1970’s vibe into a kind of aluminium chainmail that’s held together through that eternally groovy technique, crochet. This fashion-forward foundation has led to the creation of several rich-hippy collections, the latest of which was shown at Estethica at London Fashion Week FW14 this month.

Shot on Victoria’s Secret model  Candice Swanepoel  on location in Bahia, Brazil, the colourful collection features deconstructed knits, bright citrus hues and of course, that signature silver chainmail knitted and crocheted into bags and tops alike. There were even a pair of very sexy pants on offer.

The designers claim their main influences this season was a place they really cherish: “With summer 2014 bringing the World Cup to Brazil we wanted this collection to proudly sport the bold colours and carnival tones from this country that we hold so dear,” they stated.

Swanepoel is just as enthusiastic about working in Brazil:  “I felt that it was the perfect fit for me because I’m from Africa originally but I grew up partly in Brazil as well. I went there when I was 17 years old,” she says. “They have education programmes both in Africa and Brazil, so for me to be able to tie it all together and travel to both places, both cultures really inspired me.”

Helping youth in need by buying gorgeous fashion? We’ll raise our caipirinhas to that!

To learn more about Bottletop, their recent collaboration with Narciso Rodrigues and to see more pics of Candice, please click here.

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Chere Di Boscio

Founder & Editor in Chief at Eluxe Magazine

Chere has always loved writing, fashion and languages, and holds degrees in Psychology and Art, and postgraduate degrees in Applied Linguistics and Education. Her long career in journalism spans several continents: she’s edited and written for prestigious magazines in Toronto, Dubai, Paris, London and Buenos Aires. Learn more about Chere’s extensive career on LinkedIn.

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