Sustainable fashion + green energy = a solar fashion show to die for!
By Diane Small
Jessica Minh Anh is a busy woman. Not only is she a stunning model, she owns the J Model Management agency. Oh, and creates some of the most spectacular fashion shows ever seen on earth.
From France’s Eiffel Tower and New York’s Hudson River to the Grand Canyon and London’s Tower Bridge, Jessica has spent the last decade putting on jaw-dropping spectacles that create a fashion buzz for months after they’re over.
Part of the reason for this is the settings she chooses. For example, in October 2011, she turned Tower Bridge into a 61-metre catwalk, and in November 2013, she arranged a show on the Grand Canyon Skywalk in Arizona at 4,000 feet above the Colorado River. in January 2013, her company partnered with the luxurious cruise line, Costa Crociere, to host the world’s first sundeck catwalk on the Costa Atlantica, a floating museum of contemporary Italian art, with Dubai’s skyline as a backdrop.
A Bright Idea: A Solar Fashion Show
Next up, the model will make fashion history this summer by drawing attention to the most promising form of energy the world has: solar.
Minh Anh will introduce the world’s first solar-powered runway on July 17th at the J Summer Fashion Show. The event will be held at Gemasolar, a futuristic solar power plant in Seville, Spain, which will boast a 100-metre catwalk set against the dramatic backdrop of its famous central tower.
This is, in turn, surrounded by thousands of high-shine mirrors to reflect the beauty of the models, and the power of the sun. Paris based Minh Anh will also star in the show, which will be filmed by drones to highlight the spectacular effect of the sunlight against the rounded power plant.
While we don’t know yet if the clothing will be eco-friendly, the show will certainly draw much attention to the potential power of solar energy.
Gemasolar has raised the bar for clean energy by being the first power plant of its kind to produce nonstop solar energy. It is also no stranger to the fashion world. Louis Vuitton, Mercedes Benz and Ford campaigns have all been shot using it as a backdrop. Plant manager Raul Mendoza Ruiz said: “Gemasolar is an international symbol of the next generation of power plants and represents the future, just as Jessica does in fashion. “
So, what could be next? A vintage Italian fashion show set in the Roman Coliseum? An eco-fashion catwalk in the heart of the Costa Rican rainforest? All we know for sure is that Jessica Minh Anh’s future is a bright one indeed.
For more information, please click here. All images courtesy J Model management.