Yep, some are a bit weird. Some are just classic. In any case, I’m pretty sure at least one of these natural beauty trends for 2024 will inspire you!
By Chiara Spagnoli Gabardi
When you think of beauty trends, you might think exclusively of makeup looks. But not us! Here at Eluxe, we’re more interested in natural beauty trends of all kinds. Those that support healthier skin, or help reduce the signs of ageing. Trends that don’t do damage to your health, or the environment. And yes – also makeup looks!
Here below, based on our observations of Instagram, TikTok, Pinterest, dozens of press releases and advice from experts, we’ve compiled some of the best clean beauty trends for 2024.
New Year, New You! Which ones will you be trying first?
What’s Trending In Beauty In 2024
1. Bold Lips
Our first of the natural beauty trends for this year is also the easiest to achieve: a bold lip. Red is always the best bet. And there’s a hue for every skin tone, too. Just check the veins on your wrist. Notice a blue hue? Go with cooler reds. Seeing green? Warmer reds with orange undertones are for you!
Image: @alisher_makeuphair
Try the trend: Kjaer Weis ‘Confidence’ lipstick is clean, vegan, and pretty much the same hue of blueish red you see in the photo, below.
2. Ceramides Products
This is one of the best natural beauty trends for women over 30. Around that age, our skin begins to lose its plumpness. So we usually focus on regaining that youthful texture by using products with collagen and hyaluronic acid. But there are other important elements that needs to be taken into consideration, too. Namely, ceramides.
These are the fats or lipids that are found in skin cells, basically the glue that keeps your skin together. They’re responsible for protecting your skin barrier and make up over 50% of your epidermis’ composition. Revitalising the ceramides of your skin can provide a glowing and youthful appearance.
There are plenty of ceramide-inclusive products out there. Just make sure yours doesn’t contain any nasty ingredients!
3. Balletcore Nails
The elegance of ballerinas is timeless, but this year it is on top of the beauty charts! It basically takes Barbiecore to a higher level, with subtle and creamy pinks, frosted nudes, and milky whites, in short and clean shapes. Balletcore is finding its utmost expression in nail art, with baroque embellishments, a glazed finish, and tiny adornments like bows, flowers, and gems. Natural beauty trends don’t get much prettier than this!
Image: @AMYLE.NAILS
Try the trend: Kure Bazaar’s Pink Glow was just made for ballerinas!
4. Collagen Banking
I admit, the phrasing might be confusing. Collagen banking does not mean you can remove collagen from your body to save for later use, like you do with stem cells or female eggs. In this case, what it means is that you are banking upon the great boost of collagen production that you get in your 20s and 30s. You’re building it up so that your body will have more later in time. Your beauty will be basically living off the collagen savings you’ve stored at an earlier stage in life.
So, how do you bank collagen? Well, there are a few ways.
For example, ultherapy is one way you can replenish collagen. But it’s a bit pricey, and doesn’t always feel all that comfortable. To put it mildly. Microneedling with platelet-rich plasma, or even a great serum, is another way. Then there are dermal fillers like Sculptra and Radisse – but be careful you don’t go overboard and get a pillowy look, ala Madonna.
No money for the medispa? No worries! You can do chemical peels and LED light therapy at home, and both are all evidence-backed treatments for stimulating collagen production.
Try the trend: There are tons of LED light facial machines for sale on Amazon. Easy to use, and cheaper than you think!
5. Nourishing The Eye
Crow’s feet are amongst the first lines that pop up on a woman’s face as she ages. So a good eye cream is vital to reduce the wrinkles around the windows to your soul. The epidermis around the eyes doesn’t have the ability to produce the vital lipids needed to keep skin moist. And the decrease of collagen production not only weakens the thickness of the skin, but also the elasticity of the muscle in that area. As a result, fat can also sink beneath the eyes, causing puffy bags or hollows.
My point? It’s no wonder that one of the most vital natural beauty trends for this year is using a heavy duty eye cream!
Since the area is so sensitive, it’s essential to use a gentle, organic eye cream.
6. Bakuchiol Over Retinol
This is perhaps one of the most unexpected natural beauty trends: Bakuchiol.
As you probably know, retinol is a a form of vitamin A. It’s found in several skincare products, but can cause irritation and sensitivity.
So this year, a more gentle anti-ageing alternative element is taking over: bakuchiol.
This shares all the firming properties of retinol, and like retinol, it has the ability to reduce the appearance of fine lines and wrinkles. But bakuchiol improves skin tone and texture, without causing any irritation. It’s also completely vegan, as it comes from the leaves and seeds of the Psoralea Corylifolia plant.
7. Dolly Blush
Blush is back! Formerly hottest in the 70s, when an orangey, lightening-like streak under the cheekbones was chic on the disco dance floor, now blush is back. But this time, it’s softer, prettier and downright doll like. Of course, to make this one of the best natural beauty trends for the year, ensure you use a mineral-based blush, such as those by XXXXXX
Try the trend: Apply to the apples of the cheeks for a youthful look, that adds definition to the face because of how the blush sculpts the cheekbones.
Image: @nazerke
8. Focusing On The Neck And Decolleté
The neck and decolleté is one of the first areas that ages. Weirdly, though, it’s too often neglected during our beauty routines.
This area contains less collagen, and the skin there is much thinner than that on the face. It’s also more prone to sensitivity, dryness and even sun damage.
To prevent early sagging, wrinkling and brown spots, make sure that whatever goes on your face for plumping and moisturising is extended also to your neck and cleavage.
Or better yet: try one of the best natural beauty trends for the year by giving a specialised neck cream a go!
9. Priscilla Makeup
Searches for ‘60s makeup’ have soared 455% following the release of the film ‘Priscilla’ in October. The term has also exploded in searches following its release in the UK earlier this month, with worldwide searches booming 177% last week.
Priscilla Presley was known for her iconic hairstyle and impeccable winged eyeliner. And the new film about her is clearly prompting a resurgence of the glam looks of the 60s.
To get the look, you’ll need to do some winged eyeliner with a liquid product, and apply some false lashes, too. A pale lip looks really chic with such dramatic eyes!
10. 90s Style Makeup
Many catwalks this fashion week were inspired by ’90s supermodel nostalgia. For example, Raoúl Alejandre gave the models at Luar bronzy skin, tight lined eyeliner, and ombré brown lips using MAC lip liner in shades Chestnut and Cork .
It was a similar look at the Tibi show, where the beauty vibe was heavily 90s. It’s an easy look to achieve: we’re talking fluffy, healthy brows, natural looking mascara, and a brown-based lip, preferably lined and precise.
Image: RON GALELLA/WIREIMAGE
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