Yep, some are a bit weird. Some are just classic. In any case, I’m pretty sure at least one of these natural beauty trends for 2025 will inspire you!
By Chiara Spagnoli Gabardi
When you think of beauty trends, you might think exclusively of makeup looks. But not us! Here at Eluxe, we’re more interested in natural beauty trends of all kinds. Those that support healthier skin, or help reduce the signs of ageing. Trends that don’t do damage to your health, or the environment. And yes – also makeup looks!
Here below, based on our observations of Instagram, TikTok, Pinterest, dozens of press releases and advice from experts, we’ve compiled some of the best clean beauty trends for 2025.
New Year, New You! Which ones will you be trying first?
What’s Trending In Beauty In 2025
1. Glazed Skin
Have you ever noticed that when you keep hydrated, you don’t just feel amazing, but your skin kind of glows, too? Well, the glazed skin trend is all about dewy, luminous skin. To get glazed skin, many were using makeup tips and tricks to give the illusion of dewy, wet skin. But this year, a huge trend is getting glazed skin naturally, focusing on caring for the skin so that it looks like you’ve just stepped out from the spa. This is done by using super hydrating skincare that penetrates the deeper layers and leaves skin looking fresh!
Hydration is the goal of this skincare trend. Hyaluronic acid serums are perfect because they boost the hydration of your skin by attracting moisture from your surrounding environment into your skin. Ceramide-rich creams also help to boost skin hydration by sealing hydration into the skin, but also help to strengthen the skin barrier.
If you’re wanting more pampering, hydrating facials, gentle peels or micro-needling can also help to overhaul your skin, helping it to retain moisture, which will give it a natural luminous glow. This is a confidence boosting trend, highlighting how natural beauty trumps make-up trends!
Image: @haileybieber
Try the trend: Ilia’s The Base Face Milk is a great cleanser to reduce redness, smooth texture and repair the skin barrier. It also looks in moisture, helping skin to retain hydration. Then you could add Ilia’s Liquid Light Serum Highlighter which will leave your skin with a dewy glow every time!
2. Ceramides Products
This is one of the best natural beauty trends for women over 30. Around that age, our skin begins to lose its plumpness. So we usually focus on regaining that youthful texture by using products with collagen and hyaluronic acid. But there are other important elements that needs to be taken into consideration, too. Namely, ceramides.
These are the fats or lipids that are found in skin cells, basically the glue that keeps your skin together. They’re responsible for protecting your skin barrier and make up over 50% of your epidermis’ composition. Revitalising the ceramides of your skin can provide a glowing and youthful appearance.
There are plenty of ceramide-inclusive products out there. Just make sure yours doesn’t contain any nasty ingredients!
Try the trend: Dr. Barbara Sturm’s Ceramide Drops is like magic in a jar! It enhances hydration and helps skin look radiant. On a budget? Pai’s The Light Fantastic Face Oil will transform your skin.
3. Milk Bath Nails
Simplicity is the name of the beauty game for this year. So it makes sense that the same is happening for nails. But instead of opting for a basic manicure, milk bath nails gives them a subtle but beautiful transformation. A softer version of the forever iconic white manicure!
This trend focuses on applying a semi-sheer white polish to nails, giving them a milky appearance. Many are even adding in some flower art to finish the design off. The perfect trend for spring and the upcoming wedding season!
Image: @paintedbycourtney
Try the trend: Essie’s Marshmallow is the perfect shade for this trend!
4. Collagen Banking
I admit, the phrasing might be confusing. Collagen banking does not mean you can remove collagen from your body to save for later use, like you do with stem cells or female eggs. In this case, what it means is that you are banking upon the great boost of collagen production that you get in your 20s and 30s. You’re building it up so that your body will have more later in time. Your beauty will be basically living off the collagen savings you’ve stored at an earlier stage in life.
So, how do you bank collagen? Well, there are a few ways.
For example, ultherapy is one way you can replenish collagen. But it’s a bit pricey, and doesn’t always feel all that comfortable. To put it mildly. Microneedling with platelet-rich plasma, or even a great serum, is another way. Then there are dermal fillers like Sculptra and Radisse – but be careful you don’t go overboard and get a pillowy look, ala Madonna.
No money for the medispa? No worries! You can do chemical peels and LED light therapy at home, and both are all evidence-backed treatments for stimulating collagen production.
Another effective and accessible option is using liquid marine collagen to support skin elasticity and boost natural collagen production.
Try the trend: There are tons of LED light facial machines for sale on Amazon. Easy to use, and cheaper than you think!
5. Nourishing The Eye
Crow’s feet are amongst the first lines that pop up on a woman’s face as she ages. So a good eye cream is vital to reduce the wrinkles around the windows to your soul. The epidermis around the eyes doesn’t have the ability to produce the vital lipids needed to keep skin moist. And the decrease of collagen production not only weakens the thickness of the skin, but also the elasticity of the muscle in that area. As a result, fat can also sink beneath the eyes, causing puffy bags or hollows.
My point? It’s no wonder that one of the most vital natural beauty trends for this year is using a heavy duty eye cream!
Since the area is so sensitive, it’s essential to use a gentle, organic eye cream.
Try the trend: Juice Beauty’s STEM CELLULAR Anti-Wrinkle Eye Treatment is a rich gel to erase fine lines and hydrate the under eye area.
6. Bakuchiol Over Retinol
This is perhaps one of the most unexpected natural beauty trends: Bakuchiol.
As you probably know, retinol is a a form of vitamin A. It’s found in several skincare products, but can cause irritation and sensitivity.
So this year, a more gentle anti-ageing alternative element is taking over: bakuchiol.
This shares all the firming properties of retinol, and like retinol, it has the ability to reduce the appearance of fine lines and wrinkles. But bakuchiol improves skin tone and texture, without causing any irritation. It’s also completely vegan, as it comes from the leaves and seeds of the Psoralea Corylifolia plant.
Try the trend: Kora Organics Plant Stem Cell Retinol Alternative Serum is powered by bakuchiol and alfalfa extract to overhaul the appearance of your skin.
7. Watercolour Blush
Blush is back! Formerly hottest in the 70s, it’s trendy to give your cheeks some colour. But unlike bold blush, this trend is all about mimicking your own natural flush to give your face a healthy glow. The best way to adopt this trend is by focusing your blush on the apples of the cheeks, making sure that the edges are soft so that it blends seamlessly. Tapping leftover products across the nose and chin helps to make your skin look naturally flushed.
Try the trend: Apply to the apples of the cheeks for a youthful look, that adds definition to the face because of how the blush sculpts the cheekbones. A highly blendable, all natural cream blush works perfectly for this trend. Ilia Beauty’s Multi-Stick has lots of hues to choose from.
Image: @karlarosemakeup
8. Focusing On The Neck And Decolleté
The neck and decolleté is one of the first areas that ages. Weirdly, though, it’s too often neglected during our beauty routines.
This area contains less collagen, and the skin there is much thinner than that on the face. It’s also more prone to sensitivity, dryness and even sun damage.
To prevent early sagging, wrinkling and brown spots, make sure that whatever goes on your face for plumping and moisturising is extended also to your neck and cleavage.
Or better yet: try one of the best natural beauty trends for the year by giving a specialised neck cream a go!
Try the trend: Nécessaire’s The Neck Serum is, clean, vegan, fast absorbing and will bathe your skin in refreshing moisture. Chantecaille’s Biodynamic Lifting Neck Cream is a great clean beauty splurge, too!
9. Winged Eyeliner
Feline flicks are one of the hottest natural beauty trends for 2025! And what’s not to love? Whether you go for a soft, smudged-out flick or a bold statement cat eye, this trend is simple enough to carry you from the office to cocktails!
To perfect your winged eyeliner, you’ll want to start from your lash line, drawing a small dot on the outer corner of your eye and then connecting it, giving you your perfect wing. You can then fill this in with a liner pen, or use a pencil to smudge it into a trendy smoky eye.
Try the trend: Pacifica’s Liquid Lines Pen will give you a bold feline flick without the toxins. Prefer a softer approach? Well People’s Black Fresh Liner can be applied and smudged. And it’s also toxin-free!
10. Polished Pastels
Pastels for Spring may not be anything new, but pastel hues for makeup is a trend that is as exciting as it is beautiful. In previous years, the make-up trends have been quite severe, but this year really is about looking natural and fresh faced. Think warm pastel hues and dewy textures when it comes to make-up. Peaches, apricots and coral shades will be on the rise, whether it’s your eye shadow palette or your blush.
Try the trend: Ilia Beauty’s Eye Stylus Shadow Stick is a fabulous all-natural product. It can be used on lips and cheeks. And there are lots of gorgeous hues, whether you want to keep it simple with shimmery pink, or be bolder with lilac!
Image: @Fashionisers
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