Want customized beauty products that are perfectly suited to your skin type? These natural bespoke beauty brands are literally made for you!
By Bess O’Connor
Finding skincare products that are perfect for you in every way isn’t easy. More often than not, you simply have to compromise on something – perhaps you like the scent of a product, but it’s too oily. Or maybe you love the texture of a cream, but it doesn’t hydrate quite enough.
In short, it’s a gamble every time you buy a new product. And sometimes, it’s just easier to stick with the one that’s just ‘okay’ rather than spending more in the search for the ‘holy grail’ of cosmetics.
Luckily, there’s a new trend in skincare: customized!
Bespoke beauty brands have created processes whereby you can customize your own products to suit you perfectly. For example, you can choose the base and then add your favorite additional ingredients in the right quantities for you. This way, you’ll know that what you’re getting is something you are going to love and use more regularly.
The term “bespoke” once referred only to the world of fashion. Namely haute couture and London’s Savile Row. But today, it has moved beyond fashion and into our beauty routines, with customized skincare products being the latest rage in beauty.
Here are some of the most natural and organic bespoke beauty brands I know of, offering you exactly what your skin wants and needs.
6 Natural Customizable Beauty Brands
Cleanse. Boost. Hydrate. These are the three core steps to a basic Function of Beauty skincare routine. These steps may differ from typical regimes, since ‘tone’ is missing. But believe us – the ‘boost’ is highly targeted to what your particular skin needs. And it makes a difference! It could contain Betaine, an amino acid that plumps skin, Panthenol, a.k.a. vitamin B5, which helps the skin attract and hold moisture, or Vitamin C, which protects your skin from free radicals, for example.
It’s a bespoke skincare brand, yes. But no matter what you choose, you can rest assured it will be free of sulfates, parabens, phthalates, gluten, and vegan and cruelty-free.
How it works: You start by filling in a quiz about your skin type, lifestyle, skin goals, and your fragrance preferences. Then, some AI works to calibrate your one-in-three-billion formula, for your skin only. Finally, you’ll get your 3 part beauty box, which was designed just for your skincare needs, delivered to your home.
One of the best natural bespoke beauty brands for: Those who have difficulty finding skincare products and regimes that work for them. Making all your #skincaregoals come true!
Average price: From $69
How often have you put on an outfit and wished for the perfect shade of gloss to match? Sometimes it can be too light, too dark, and never quite perfect. Well, now you can quite easily design your perfect shade of lip gloss all thanks to the brand Giella.
How it works: You can choose from over 25 different shades, whilst having a say over the formula, the finish and even the scent. You’re basically the boss of your own gloss, baby! The best part? These lip treats will give you a vibrant burst of colour without the stickiness that some products have.
All Giella glosses are free of parabens, are cruelty-free and PETA-certified.
One of the best natural bespoke beauty brands for: Getting the lipstick that’s got the ideal color and texture for you.
Average price: $25
What’s your problem? Dark spots? Blocked pores? Rosacea? Fine lines? Sagging? No worries. Curology has the cure! They’ll have a certified dermatologist formulate something specifically to target your key concerns. And the best part? Curology is so confident you’ll love what they make for you, they actually offer a 30 day trial! No wonder this is becoming a top cult beauty brand.
How it works: Fill in a quiz about your medical history, lifestyle factors, and current skin concerns and goals. You’ll need to send a few photos for their medical team to review. These photos also help to track your progress over time.
Then, your licensed Dermatology Provider prescribes a personalized formula to you, which includes 3 clinically proven ingredients that work better together, to give you more effective results.
Finally, you will get a box of your customized beauty products shipped to your home every two months.
One of the best natural bespoke beauty brands for: Ensuring you have your customized skincare products on hand all year round.
Average price: From around $30/month. Unfortunately, this is a USA only service, though.
Subtle Green is a unique, luxury and organic skincare experience. It allows you to create your own customized moisturizer or serum. All this bespoke beauty brand’s products come in high-quality violet glass to preserve the therapeutic qualities of the botanicals and essential oils.
How it works: The first step is to choose your base depending on your skin type, according to their handy dandy guide. The second step is choosing the ingredients that best work together to focus on a particular concern you have. And step three is selecting a booster pack of essential oils to add some of what you would define as the most heavenly scent.
One of the best natural bespoke beauty brands for: Creating that one essential, effective skincare product that you’ll use every single day.
Average price: From around $65
Is there anything more emotionally evocative than scent? A simple fragrance, such as certain foods or flowers, can transport us directly to a moment in time.
This is something Floris London knows well. That’s why they offer a 2-hour perfume experience in London.
How it works: Their perfumers take into account the scent you wish to create. You’ll choose from a wide selection of fine fragrance bases which represent a variety of different fragrance families. Once you’ve identified a fragrance direction, the perfumer will work with you to add new accords to compliment your taste and refine your composition until your bespoke scent is complete.
At the end of the session, your fragrance will be poured into a personally engraved 100ml bottle with a hand-written label, signed by the perfumer.
One of the best natural bespoke beauty brands for: Creating something deeply emotive that’s unique to you. This also makes for a wonderful gift!
Average price: From around $695