Akind special occasion diamonds aren’t just for engagements. And the best part? They don’t harm the planet!
By Chere Di Boscio
What makes you feel good about yourself? What are you proudest of having achieved in your life? How do you commemorate your successes?
These are questions that lab-grown diamond brand Akind´’s founder, Anna Wallander, is asking her customers. She believes that it’s time for women in particular to mark special occasions in their lives by gifting themselves something meaningful and permanent.
”The reasons for wearing a diamond ring are endless, but we still pretty much limit ourselves to engagements and marriages. Sticking to an idea from the 1930s, that was promoted by then market-leading diamond producers DeBeers, seems a bit dated,” says Wallander.
“We know best when we ‘deserve’ to commemorate something in our lives. This can be the engagement to your big love, but it might as well be a big promotion; overcoming a personal hurdle, or achieving something we’ve been striving towards for a long time,” she says. And there’s no better way to record your special occasion than with a diamond.
Something As Lasting As Your Achievements
Akind is an inclusive, modern and transparent jewelry brand whose goal is to provide high quality and sustainable jewelry at honest prices.
With their latest collection, ‘Special Occasion’, Akind goes beyond traditions associated with diamonds. Specifically, they want to move beyond the stereotype they’re meant for men to give to women, and that they denote that a woman has been ‘chosen’ by a man through an engagement or wedding ring.
While Anna still respects such customs, she states that her brand simply responds to a more modern era by welcoming women to decide for themselves the occasion to buy a diamond ring. ”We adapt to consumers changing preferences and attitudes about social consciousness,” she says.
‘Special Occasion’ launched in June 2020. The collection consists of sustainable diamond rings designed for the occasion you decide is important to your life. These rings are meant to lift your spirits, mark your achievements, and remind you of the special occasion you have chosen.
While some may pay tribute to such events with a tattoo, others may choose Akind special occasion diamonds they never take off. This isn’t show-offy, ostentatious diamond jewellery; rather, these are subtle, quality stones whose meaning is truly personal.
Zero Carbon, Big Impact
Akind prides itself on its concept of ‘Materials To Feel Good About’ – an ethos that has been central to the brand in a crowded market. The Swedish-based company is committed to using 100% recycled gold and lab-grown diamonds.
When creating their Special Occasion collection, the team made a huge effort to reduce their carbon footprint as much as possible. To do so, they partnered with the San Francisco-based Diamond Foundry, the world’s only certified carbon neutral producer of lab-grown diamonds.
Through its commitment to using 100% renewable energy, their diamond growth process is Carbon Neutral® certified by the expert organisation Natural Capital Partners. Akind’s Special Occasion diamonds are thus 100% carbon neutral, and the gold they’re set in is fully recycled.
Akind is the first Nordic jewelry brand to launch a collection exclusively made with carbon neutral diamonds.
”Our Special Occasion items are designed to perfectly balance minimalism with expression. Although these pieces are subtle, they attract your fullest attention and make a big statement, no matter what you’re wearing. This isn’t just a regular jewelry collection. This is jewelry with a strong purpose and intention. And it’s up to you to determine what that purpose is,” says Anna.
Rings With A Strong Purpose
Up to now, we’ve been led to believe that these beautiful stones should be associated with one occasion – marriage. But that just isn’t true anymore.
”Our Special Occasion items are designed to perfectly balance minimalism with expression. Although these pieces are subtle, they attract your fullest attention and make a big statement, no matter what you’re wearing.
Special Occasion isn’t just a regular jewellery collection. This is jewellery with a strong purpose and intention. And it’s up to you to determine what that purpose is,” says Anna.
Whether you’re celebrating our a newborn, the completion of a marathon, the end of a rough relationship, or a traditional engagement, you should determine what a diamond symbolises for you. And Akind’s Special Occasion Collection is designed to help you do just that.
Of course, Akind has much more to offer than their Special Occasion collection – there are pendants, bracelets and other delicately designed rings, too.
For more information, please click here.