Do you often pick up skincare products because they’re trendy, smell nice, or were on sale? Bad idea! Here’s why targeted skincare matters.
By Lora O’Brien
I’m just gonna say it: modern life can be heck on our skin. From early wrinkles thanks to too much blue light exposure, spots due to environmental stressors and flakiness thanks to the drying effects of central heating and aircon, we all suffer some kind of skincare issues caused by a modern environment. And improving these is never a ‘one size fits all’ solution.
ESPA understands why targeted skincare matters. For example, if you’re living in a tropical environment and use something simple to hydrate your skin, like coconut oil, that might be fine. But since coconut oil doesn’t have the ability to lock in moisture, in drier climates, you’ll notice your skin looking crepey. Glycerin or hyaluronic acid are two humectants you should look for to ensure your skin is locking in any hydration given.
Or, if you’ve been borrowing your boyfriend’s face wash, you might find yourself breaking out in redness. Why? Men’s skins are thicker and less sensitive than ours.
Indeed, using customised skincare has many benefits. For example:
- A customised product will be able to address specific skin concerns that a mass-produced product cannot.
- You’ll see faster results when compared to a general approach supported by basic over-the-counter products.
- You can easily avoid allergy risks that are usually caused due to the usage of the wrong products on your skin while trying to resolve simple skin problems.
We asked the experts at ESPA specifically why targeted skincare matters, and how to get it.
Why Targeted Skincare Matters
1. What’s the general ESPA philosophy towards targeted skincare products?
ESPA working with spas is all about combining health and beauty, within the mind and body. Our belief is that you need to go beneath the surface of the skin to protect long term beauty, health and wellbeing.
The specialised therapies offered at ESPA spas are more than just treatments. They’re experiences, journeys and memories, too. ESPA spas are all about providing clients with a customised experience, whilst trying to align with their personal skincare goals and ambitions.
2. How can people imitate the spa experience at home if they’re not able to go to a spa?
The products used in ESPA spas are also of those which are sold on our D2C site. Each product is unique and effective, with natural products. ESPA as a brand is here to support its customers. It’s aware customers can’t go to the spa everyday to support their skin. This is why all the products used within spas are also sold online. It’s so customers can take their treatment home with them. Within each formula and each individual’s aspect of their skin care/body care routine, it’s about finding the right balance for their skin at home.
Moreover, the ESPA site offers a tool which can point consumers to the best targeted skincare products for them based on their overall goals. They can also select how long they want the routine to be, as we are aware customers don’t always want a 10 step skincare routine.
3. How does your customised skincare tool work?
It’s so easy to use: Find Your Perfect Skincare Routine (espaskincare.com). From personal experience, this was amazing for me! When I first joined the team, it was the first thing I did. I have naturally quite oily/combination skin and I am prone to breakouts. I knew I didn’t want a long, complicated skincare routine. So I chose the three step routine and found the right cleanser, toner and moisturiser.
I know I am biased, but it has genuinely helped improve my skin. When using the Foam Cleanser, my face feels so much cleaner afterwards!
4. In your opinion, what are the most important kinds of spa treatments for the skin?
I think this is completely dependent on the individual. What works for one person’s skin might not be right for another’s. And as I’ve said before, targeted skincare products matter. I think it’s important to understand your skin and know your skin type, first of all. Many people think they know, but might need an expert to find out the actual truth.
You see lots of skincare products trending through Tik Tok, Twitter and Instagram. However, skincare is so bespoke to the individual that no trending product will ever work for everyone. For example, a certain drugstore moisturiser was trending big time for a while. I actually tried it, and it did nothing good for my skin. You find people tend to buy into fads and don’t actually get product which is right for their skin.
5. How is technology contributing to better targeted skincare products?
I think the shift from offline to online we have seen over the past few years has massively helped. Previously, I think a lot of people bought products out of convenience. They would grab the first thing they saw in the supermarket or in a TV advert. But now, I think because more people choose to shop online, they’re choosing to do more research. In addition, the power of social media has completely shifted skincare, as I mentioned. That can be a good or bad thing.
Previously, people would buy heavily promoted commercial brands. But they now understand thanks to social media research that these brands don’t actually help the skin. In fact, they can do more harm than good! I definitely think the internet has put a bigger focus on skin education. However, there is definitely still a way to go.
6. What are your favourite home spa skincare products?
So for me in terms of my three top ESPA products, it would definitely be:
These form my skincare routine! However, it’s essential that people visit Find Your Perfect Skincare Routine to learn the best targeted skincare products for them.
I am also a huge fan of a good face mask. For combination skin I love the Clean & Green Detox mask. I am also definitely one of those people who excessively uses their Gua Shea. From a body perspective, the Jasmine Bath & Shower Gel smells amazing, as does the hand wash. They really clean your skin!
7. What are your personal top skincare tips?
I would avoid wipes at all costs. Although they’re easy to use when you are feeling lazy, they can be extremely harsh on your skin. Plus, if you’re an avid makeup wearer like me, they don’t remove all makeup.
I understand not wanting a long skincare routine every day. But I always say: you must cleanse, tone and moisturise every night. At the very least. Oilier skins would benefit from the Balancing Foam Cleanser, followed by the Balancing Herbal Spa Fresh Tonic, for example.
Finally, when buying your facial cleanser, toner and moisturiser, make sure you get a product which targets your skin type. And as I’ve said, a weekly face mask goes a long way. One of my favourites is the Clean and Green Detox Mask.