Beauty Makeup

10+ Clean Beauty Brands With Zero Waste Packaging

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These clean beauty brands with zero waste packaging are a cut above your average non-toxic beauty company!

By Chiara Spagnoli Gabardi

With so many beauty products on the market, it’s sometimes hard to make a decision. But for me, if all brands are equally cruelty free, non-toxic, well pigmented and of high quality, when there’s a choice to be made, beauty brands with zero waste packaging will help tip the scale.

If you’re not sure what constitutes ‘zero waste packaging’, it could be a variety of things. For example, the product could:

  • be refillable
  • be recyclable
  • come in compostable, biodegradable packaging
  • use no outside packaging

…or better yet, combine a few of those qualities!

If you’d like to start shopping for clean beauty brands with zero waste packaging, take a look at these innovative, creative, and highly conscious companies, below.

10+ Clean Beauty Brands With Zero Waste Packaging

1. Zao Organic Makeup

Vegan and fully organic, Zao is a beauty brand you can trust! They offer a refill system that allows users to purchase cosmetics that you just pop into the original tube, compact, or jar, which means you’re saving not only on the energy used to create new packaging, but the packaging materials themselves. And did I mention that Zao’s makeup is housed in sustainably harvested bamboo, making it both stylish and durable?

Sustainable because: The brand uses sustainably grown bamboo and refillable products.

Beauty Brands With Zero Waste Packaging

2. Clean Reserve Perfumes 

Clean Beauty has released a line of perfumes that revolutionises the way you experience fragrances, since all of them are based solely on natural ingredients. For example, one of my favourites, Blonde Rose, contains the aromas of rose, jasmin and peonies – and all the ingredients are plant based. But there are plenty of other varieties to choose from, including woodsy, green and citrus scents. Of course, no matter what your preference, the perfumes come in a recyclable glass bottle with an oak cap from certified sustainably managed forests in Spain.

Sustainable because: Clean Beauty uses sustainably grown wood and recyclable glass bottles 

zero waste beauty brands

3. Kjaer Weis

This brand was founded by the Danish Kirsten Kjaer Weis to ensure that her line of beauty products would align with luxury beauty, using Certified Natural or Certified Organic ingredients. Her concern for sustainability extends also to the intelligent packaging she provides, which is durable, beautiful, and made to last for years. The brand even helps you refill the KW products, giving instructions in four simple steps: 1. open up the compact 2. turn it upside-down 3. use a pin where there is a small hole below the label to dislodge the makeup cartridge 4. insert the new compact. Easy peasey!

Sustainable because: These refillable compacts were made to endure over decades.

Beauty Brands With Zero Waste Packaging

4. Antonym Cosmetics

This high performing makeup uses certified organic ingredients and bamboo for the packaging of its brushes. The world’s best makeup artists have used Antonym cosmetics for stars parading on the red carpet. Robin Wright, Kate Mara, Keira Knightley, Elizabeth Banks and Felicity Jones are just a few celebs who are fans of the brand.

Sustainable because: Responsibly sourced, easily biodegradable bamboo comprises the majority of their packaging.

5. Bleach London

This vegan beauty brand boasts a wide variety of clean beauty products including hair dyes, eyeshadows, mascaras, blushers, foundations and even eco-friendly glitter that prioritise environmental sustainability. For example, when it comes to packaging, the cardboard containers that protect your makeup (and which list the ingredients) are made from 100% recycled paper, and their ‘build your own’ refillable palettes ensure you only buy the makeup shades you want, whilst minimising waste in both packaging and product. 

Sustainable because: Bleach London’s packaging is made from recycled materials, their compacts are all refillable, and they let you choose the shades you want, meaning there are no wasted products.

Beauty Brands With Zero Waste Packaging

6. Aveda

Aveda was the first ever beauty company to use post-consumer recycled PET in their packaging, and today, over 85% of their skincare and hair styling bottles and jars contain 100% recycled materials. The brand is also working to expand recycling initiatives, and back in 2008, Aveda pioneered the first ever rigid plastic caps recycling program in the United States to raise awareness to the alarming amounts of plastics polluting our planet.

This program inspired vast numbers of people to collect caps, and prevented approximately 145 million of these tiny hazards from entering our waterways, oceans and landfills. The brand is now experimenting with combining recycled plastic with plant-derived ones to make their tubes even more sustainable.

Sustainable because: Quite simply, recycled plastic comprises the majority of their packaging, and the have implemented recycling programs themselves.

aveda zero waste packaging

7. The Organic Skin Co.

Aussie brand The Organic Skin Co makes gorgeously pigmented makeup that’s sold in refillable containers, which are partly comprised of bamboo. You can customise a palette of mineral eye shadows, blushers and foundations, ensuring you only select the products you’ll actually use. Then, when your makeup runs out, just order refills of what you need.

That’s not the most ecological aspect of their packing though; this is: for every single one of their products you buy, the company will plant a tree.

Sustainable because: The bamboo fibres in their packaging are biodegradable. Their ‘buy only the stuff you need’ system ensures no products go to waste. Plus, a tree is planted to offset the impact of each purchase!

Beauty Brands With Zero Waste Packaging

8. Grums

The guys behind Danish brand grums are super eco-minded. All of their clean skincare products use only totally natural materials, such as coffee grounds reclaimed from cafes and other commercial enterprises. 

All of their products are made locally, and they only use plant-based packaging – namely, a special kind of green ‘plastic’ made from sugar cane. Whoa, right? Furthermore, the brand has its very own recycling program that allows customers to return an empty Grums product to a Grums retailer – and then you get a sweet 10% discount on a new Grums product!

Sustainable because: Their innovative sugar ‘plastic’ packaging is incredible, plus we love their recycling system.

zero waste beauty brands

9. Beauty Kitchen

This is a clean cosmetics brand that ensures everything they produce is sustainable, thanks to their pioneering ‘Return. Refill. Repeat.’ program. This is a scheme based on ‘cradle-to-cradle’ principles to take sustainability on the high street one step further, at no extra cost to the consumer.

So, how does it work? In a nutshell – you return your empty Beauty Kitchen containers to the brand, and they will wash, refill and return them to you, filled with fresh products. They’ll even pay for the postage, and you can earn up to 50% off your next order. Just look out for the ‘RETURN. REFILL. REPEAT’ stamp on your packaging.

Sustainable because…Well, just look above!

zero waste beauty brands

10. Meow Meow Tweet Deodorant

Smell fresh and fret not – all the packaging used by this essential-oil based deodorant company is 100% compostable within a year. In other words, you buy it, use it, and within a year, the paper packaging will be naturally rotting away in the earth, back to where it came from.

Sustainable because: The paper packaging comes from the Earth, and sustainably returns to it.

11. Bite Toothpaste Bits

Toothpaste tubes are rarely eco friendly at all, and are impossible to recycle. So thank goodness for these toothpaste tablets, which come in glass and metal containers that are totally recyclable and refillable (not to mention water conscious). The toothpaste tablets inside also do no harm, because they contain all-natural, vegan-friendly ingredients like coconut oil, guar gum, and xylitol.

Sustainable because: These toothpaste bits take up fewer resources than regular toothpaste, and the bottles are recyclable and refillable

12. Rawkanvas

Natural and vegan skincare brand Rawkanvas is committed to minimising its footprint as much as possible. Products are housed in transparent glass instead of plastic, and are shipped using minimal packaging, with all important product information provided via email or on their website. The brand uses a cardboard shipping box and biodegradable packaging peanuts made from starch that disintegrate when they come into contact with water, which are safe to go down the drain, in your yard, or in the bin.

Sustainable because: Rawkanvas doesn’t want to see its packaging end up in landfill, any products bought from the brand can be returned for upcycling as part of the Rawkanvas Recycling Program. In exchange for used bottles and packaging, the brand will credit $10.00AUD towards your next purchase.

Chiara Spagnoli Gabardi

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