Finally! Eco Friendly Sergio Rossi Shoes

By Chere Di Boscio

Oh la la! Finally, you can buy eco friendly  Sergio Rossi  shoes!

It may be a bit of an anomaly, but the Milan-based footwear brand has announced a collaboration with the Green Carpet Challenge  (GCC), the green  fashion  initiative founded by  Livia Firth, wife of actor Colin Firth–and we couldn’t be more excited!

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The collection features an  evening pochette and stiletto, both with label’s signature butterfly motif in lead-free Swarovski Advanced crystals.  Pieces  are crafted using  local, sustainable Italian silk from a family-run mill that was developed especially for the line, and the Eco-Age visited the production facilities to ensure they were ethical.  There’s also a touch of   chrome-free leather finishing from Europe and nickel-free metals within the shoes and framing the clutches.


It’s not surprising the Rossi brand would take greener steps such as these since the designer is under the Kering umbrella. Formerly referred to as The Gucci Group, Kering has made sustainability a core value of its mission, and in fact  Kering  has pledged to offset all carbon emissions resulting from this project.

Sergio Rossi head designer Angelo Ruggeri and the Firths were present  this week at London’s Wellington Arch  for a cocktail party to celebrate their partnership, as was Kering CEO Franà§ois-Henri Pinault and the British Fashion Council‘s Caroline Rush.


“The opportunity to work with Eco-Age and develop an organic silk yarn was so exciting,” said Angelo Ruggeri, design director at Sergio Rossi, in a statement. “I’ve used the butterfly as a symbol of delicacy and to add a touch of poetry and femininity to this project. I am so proud of this collection, as it represents the essence of Sergio Rossi.”


Chere Di Boscio

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