6 Great Cruelty Free Beauty Brands We Tried and Tested

By Chiara Spagnoli Gabardi

The vegan beauty market is growing and growing! It seems women aren’t too keen on the idea of torturing animals or smearing their body parts all over their faces in the name of beauty. And that’s a wonderful thing.

The result of this increased demand for cruelty-free products has been, of course, an increase in the number of said products, making it a bit confusing for newbies to vegan beauty brands to know what works and what doesn’t.

Here at Eluxe, we constantly get new products to try and test, and after going through quite a few new vegan beauty brands, I’ve discovered seven that I think are worth sharing with you.

1. Gentleaf

The Italian natural cosmetic manufacturer produces exceptional hair products that all feature one key ingredient: organic apple juice! Also known by the chemical name babassuamphoacete, it creates a creamy foam that makes their SLS-free shampoos easy to lather. Balancing hair masks, conditioners and a remedy care vaporiser are but a few other products in Gentleleaf’s range, and other natural ingredients you’ll find on their labels are bamboo, birch tree, red grape, aloe and sesame oils and extracts.

Best feature: I like their minimalist packaging and the fact that their shampoos lather up so well, rare for products with no SLS. They also left my hair feeling clean, yet not dried out.

2. Derma E

This vegan skincare brand has humble roots. It was launched in a small Southern California health food store, but it’s now a highly popular brand in the USA. Every product boasts a potent combination of vitamins and nutrients, and the brand also uses recyclable packaging components. Included in their vast range of offerings are shampoos, conditioners, face oils, skin creams and reef-safe sunscreens.

Best products: Their reef safe Sun Protection Mineral Powder SPF 30 is excellent – I love that SPF now comes in powdered form! I also like their Therapeutic Scar Gel, which reduces acne scars and stretch marks – I can testify that yes, over time, it does work!

3. Altilis Beauty

This Canadian skincare brand is paving the way for sustainable and socially responsible beauty. Altilis is organic, sustainable, and has a twist that makes it unique: they use breadfruit in all of their skincare products. CEO Kenna Whitnell, who has a background in bio-chemistry, researched on the possible applications of the breadfruit flower on the skin and discovered that it is a powerful antioxidant, with soothing and protective properties.

Best products: Their three step InflorEssence facial programme is remarkable. After using their facial cleanser, serum and hydrating cream for only a few days, my skin was notably more radiant and healthy looking.

4. JK7

Created by Dr Jurgen Klein, JK7’s products are made with sourced essential oils which have scientifically proven results. After being introduced to forest herbs by his grandfather, Klein decided to study chemistry, alchemy and naturopathy to develop luxurious skincare based only on natural, animal-free ingredients. JK7 is good for all skin types because its designed to restore pH balance and prevents premature skin ageing through its multiple anti-oxidant ingredients.

Best products: The 24H Cream Day & Night Face Care combined with the Golden Face Oil will completely rejuvenate your complexion. If you’re over 30, you’ll love the Rose & Vanilla Eye Gel.

5. Kypwell

“Embrace Slow Beauty” is Kypwell’s motto, and the idea is that over time, dedication to the right skincare provides long-term results. This label from Cyprus tributes its country’s healing traditions by blending the best of nature with the latest scientific, high performance, natural ingredients.

Borage, jojoba, avocado, grape-seed and apricot oils are but a few of the plant-based ingredients that you’ll find in the brand’s facial cleansers, toners, mists, creams and serums.

Best products: This summer, I loved refreshing myself with their Signature Flower Mist Toner, made with distilled water of rose petals, geranium, chamomile flowers and elder flowers. I also felt their Gentle Herbal Cleansing Foam managed to wash out the dirt, grime and sweat that accumulated on my skin over this hot summer, leaving me feeling clean and renewed, but never dried out.


6. Clockface Beauty

If only we could turn back time on our wrinkles…well there is a skincare brand that has made this wish its name: Clockface Beauty. Nestled in the heart of Yorkshire, this label produces beauty products for both men and women that rejuvenate the epirdemis using just 100% cruelty-free natural ingredients.

Best products: The City’s hustle and bustle may strain your look. But the Natural Organic Face Scrub, with clay sage and juniper berry and the Face Serum, that is part of the brand’s Signature Collection, will restore your glow. And after a long day running around on heels, the Foot & Leg Scrub of Neroli & Ylang Ylang, followed by the Foot & Leg Balm made with May Chang & Frankincense will re-energise your tired feet.

Chiara Spagnoli Gabardi
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