One often ignored beauty niche is that aimed at tweens. Good For You Girls skincare aims to fill that gap – naturally
By Chere Di Boscio
Personally, few things disturb me as much as the ‘adultification’ of children. Childhood is a precious, short lived period in our lives, so why do some parents catapult children towards adulthood by, say, giving them mobile phones, designer clothes and even full-on, adult-branded cosmetics before they hit the tender age of ten?
I know what you’re going to say: ‘but some little girls love playing dress up, and using makeup is part of that fun.’ And of course, that’s true: girls as young as three in my own family love to play with nail polish and other cosmetics. There’s nothing wrong with such play, of course, so long as it’s play. The main issue is that there are tons of chemicals in most mainstream cosmetics, which can harm a mature woman, let alone a growing girl.
But what about when those kids grow up and bit and want to start embarking on a skincare regimen? Harsh chemical brands like Neutrogena and Clearasil used to be the go-tos for the tweens. But now that we know how toxic those brands can be, what’s the alternative?
Good For You Girls Skincare Is Born
As the mother of two young girls, Kim Grustas never stops worrying about her daughters’ well being. Her two kids had asthma and sensitive skin issues when they were younger, so Kim always gave them gentle shampoo, body wash and other personal grooming products.
As the girls matured, however, they became more interested in purchasing their own selection of teen skincare products, but many of these were loaded with chemicals that reacted to their skin.
Luckily, Kim owned an advertising agency that focused on the natural products industry, and so she knew a bit about what was safe and what should be avoided in beauty products. She found plenty of good options for herself, but very few for the teen and tween markets. And so Good For You Girls was born.
Good For You Girls is a natural skin care brand specifically made for young women under the age of around 16. Their products are made with the finest ingredients and are free of parabens, phthalates, sulphates, mineral oils, and synthetic fragrances and dyes that can be harmful to health.
‘Simply, natural products are inherently better for our bodies,’ says Kim. ‘Just like eating fruits and vegetables, your body has the ability to break them down and process them. Chemicals create havoc and are foreign to the body, so the ingredients in our products are specifically chosen for their benefits. We choose ingredients that are clean, help get rid of bacteria, soothe and calm the skin to prevent redness or irritation’.
Kim put years of research into her product line, and is quite proud of the results: ‘While our products are for a younger market, our formulas are rather sophisticated,’ she stated. Those products include deodorants, face washes, body gels, shampoos, creams, toners and more.
We wanted to discover what a teenage girl thought of the products, so we had the Good For You Girls Three Step Starter Kit sent to teen eco-blogger, TED speaker, animator and designer Maya Shea Penn to test, and her review couldn’t be more positive.
Maya tested a face wash, toner and cream. ‘My experience in using their products has been awesome!’ she enthused. Everything in the kit is wonderful’.
What was her favourite product? It seemed a tough call to make: ‘I love the blemish wash and the purifying toner. They both really made my skin feel clean, but not tight. I used to use natural soap on my face, and these products felt a lot more gentle.
‘The moisturiser is also very hydrating!’ she continues. ‘It doesn’t feel heavy, and it has a nice smell, without being too perfumy’.
And what did she like best about the range? ‘The best part is I know that the products are actually healthy and nourishing for my skin’, she stated firmly.
With active ingredients including pineapple, papaya and pumpkin seed extracts, and with naturally fruity fragrances and light textures, the only thing keeping this out of our bathroom shelves is the upbeat, colourful packaging: clearly aimed at the under 18 set.
Good for you Girls is also a way to start teaching young women that they should be conscious of what they put on their skin: after all, it is the body’s largest organ, and what you put onto your body can end up in your body.
It’s a good thing that there’s such a healthy line of basics aimed at girls, but maybe as her daughters grow, Kim will start formulating an adult line? Here’s hoping!
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