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Most recently, Pringle has proven it’s a classic brand in a modern era by launching a digital program that ensures fans of the iconic brand can purchase clothing they will adore and keep forever. The Deconstructed program is an interactive platform offering highly personalised bespoke cashmere styles in fully customisable designs; there’s even an option to monogram each style, select logo placement and colour menus for each component such as trims and sleeves.
To showcase the wide variety of options, the Deconstructed Program collaborated with style influencers such as Tilda Swinton, Manolo Blahnik, Caroline Issa, Bryan Boy and David Shrigley to show you just what each of these personalities could come up with for their own wardrobes.
Whether you prefer to wear ice cream colours like Susanna Lau, boldly shaded diamonds like Bryan Boy or a more minimalist style like those created by Tilda Swinton and Manolo Blahnik, your own personalised cashmere sweater will be delivered to you within six weeks after design.