We’re really excited about these new ethical fashion brands. Bet you didn’t know about these ones before!
By Chantal Brocca
With fashion week in full swing, all eyes are firmly set on the big luxury labels that truly know how to wow the crowds with their fancy defiles – but somewhere in the corner streets of global cultural hubs, Insta shops and mono brand boutiques, a string of ethical newcomers are steadily on the rise hoping to catch the attention of that smaller, yet significantly increasing percentage of fashion consumers looking for something made a little bit more mindfully.
Enter team Eluxe. Mindful as always and with emerging design talents contacting us every day, we hand picked several new ethical fashion brands that we thought really stood out.
5 New Ethical Fashion Brands We’re Excited About
A.BCH is one of my personal favourite new ethical fashion brands. They make their collections entirely from responsibly sourced materials, from GOTS certified fabrics and threads, to plant-based buttons, even carbon neutral delivery. And when it comes to sustainability, A.BCH founder and self confessed fibre nerd, Courtney Holm, is not sparing any detail. Each article of clothing is assigned a code, traceable on the website, where customers can learn exactly how their garment came to be.
‘After years in the Australian fashion industry, I saw how little was known or communicated about the origin of our clothes. Something needed to change. That change begins with A.BCH giving full disclosure and being accountable for its impact,’ says Holm.
And the best part? By selling directly to customers online, prices are kept affordable all the time. There are no heavy markups, no discounting and their seasonless approach means styles won’t outdate.
This LA based brand helmed by Ashley Denisov creates capsule collections of sustainable men’s and women’s wear based on the principles of ‘no season’ – in other words, these styles are meant to be timeless. But that’s not all – the apparel is entirely made in the USA using fairly waged workers, and materials like ethical wool and Tencel are used to ensure all the clothing is eco-friendly.
Their often unisex, always casually classic knits look perfect with a pair of jeans or fancy trousers.
This is a brand that was clearly inspired by that scene in Gone With The Wind, when Scarlett fashioned a dress from the drapes – and we mean that in the best way! Working by the principles of circular economy, this Parisian label uses upcycling to re-appropriate the mountain of quality, discarded fabrics that abound in the thrifty city, working them into collections where each piece is by construction and definition entirely unique.
Ex-curtains, sofa covers and tablecloths: anything goes…and eventually comes back through their various sourcing partners, where they sort, pick out, carefully inspect and wash before creatively trying to fit it all in the pattern cuts of their collection. As the label grows, so does the team and its initiatives – 2016 saw the arrival of “Tout Est Possible” (translation: “Everything Is Possible”), an association out to spread awareness through education of sustainable fashion and the circular economy.
One of our favourite new ethical fashion brands is focused on sustainable accessories and textile creation.
A long time lover of nature and passion for endangered environments, Natascha combined her natural aptitude for science and art into a process worthy of the words sustainable luxury.
Her line of silky scarves follow an environmental and socially conscious ethos; from their small local manufacturers to her amazing hand painted prints, the process ensures water supplies are protected, wastage is minimized and harmful elements avoided in order to produce something that lasts. Her first collection ‘Oceania’ depicts mesmerizing illustrations of the beautiful forms that lie deep within the ocean – a reminder to all of us to stop and appreciate the beauty that the Earth provides naturally. Love.
This buoyant brand is alive with prints and colors, something founder and designer Dui stuck to for twenty years in the spirit of happiness and defying mindless trends. Born and produced in her homeland India, her lookbooks definitely beam the quirkiness of her label, providing easy to wear staple cuts in a burst of fun patterns.
Here, you’ll find dresses, trousers and tops in bright colours that scream ‘sunshine’ – these are pieces that bring a little touch of light to even the greyest rainy day, but look especially right somewhere hot and cheery, like Dui’s home nation, Australia.
Chantal is the girl behind Underneath My Silk, a thought catalogue on fashion, culture and style.
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