About Eluxe Magazine – We are the world’s FIRST ever publication fully dedicated to sustainable luxury.
We’re a quarterly published paper magazine and a daily updated digital publication based in London, dedicated to showcasing luxury brands that demonstrate a strong commitment to good ethics and environmental sustainability.
We determine a brand’s sustainability based on several factors, including whether it:
- Uses organic, biodegradable, recycled or renewable materials
- Traces the environmental accountability of the product throughout the supply chain
- Follows a strict Corporate Sustainability Policy, with transparent annual reports.
- Uses recyclable, recycled or no packaging
- Is transparent about its employment and payment policies
- Helps empower artisans and preserve artisanal traditions, with fair pay
- Creates a product whose consumption can greatly reduce the owner’s environmental impact
We take a natural, holistic approach to health and well being, and advocate vegetarian and vegan lifestyles.
Eluxe donates a percentage of its annual profits to environmental charities.
Full disclosure: we use affiliate links on many posts on this site. That doesn’t mean brands have paid us to do so; we only feature brands we genuinely love.
New ownership
We’re excited to share that Brown Brothers Media has acquired Eluxe Magazine.
This Singapore-based company, founded in 2020 by the Brown brothers, runs online sites reaching over 60 million readers each month. They focus on quality content in mindfulness, self-improvement, business, and tech, with strong values in honest editing and community building. This fits well with our goal of sharing stories that make a positive difference.
With Brown Brothers Media, Eluxe is set for growth. We’ll mix our sustainable luxury know-how with their fresh digital ideas for more coverage, better online features, and new partnerships. We’ll keep supporting brands that help people and the planet, and find fun ways to connect with you.
If you’re a regular reader or new here, join us—ethical luxury is easier and more inspiring than ever.