Beauty Hair

Getting the BLOW Down on Vegan Fashion

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By Diane Small

Vegan fashion icon Stella McCartney once told PETA: ‘we address…ethical or ecological…questions in every other part of our lives except fashion. Mind-sets are changing, though, which is encouraging.’

It certainly is encouraging that designers like Stella are helping change our minds about vegan fashion: in particular, the success of her now-classic Falabella bag proves beyond a doubt that no animals need be killed for killer accessories. Other vegan brands like Cri de Coeur are also showing fashionistas that even the sexiest stilettos can be cruelty-free (well, with the possible exception of the wearer perhaps breaking a few hearts!)

In every issue of our paper magazine, Eluxe demonstrates through our fully ethical and eco-friendly shoots that green is truly the new black, and now BLOW is in on the game, too.

The Scottish hair studio set out to create a high-fashion editorial that makes no comprises in terms of ethical standards nor the quality of the products used.

They had the genius idea of using bloggers, including Forever yours Betty & Honey Pop Kisses, as well as some furry friends for this sweet clothing shoot, which was put together by Betty & Bee and styled by I’ll Be Your Mirror using vintage pieces from Silk & Favours and The City Retro.

Photographer Martin Barker, ensured the mood was as fun as the hair styles, created by BLOW Finnieston using vegan friendly Manic Panic® colours. All the clothing and makeup is also 100% cruelty free and includes Sara Hill make-up.
At their core, these photos demonstrate the stylishness of fashion with a heart. Trends may change seasonally, but the demand for ethically produced products is growing in both the fashion and beauty industry. Today, there’s no excuse for us harm or even kill innocent animals to fulfill ‘fast-fashion’ consumerism of any kind.

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